Brokerage Practice
Brokerage Practice
Brokerage Scope
Sales agency engage to look for a buyer
Purchase agency authority to look for a
property
Exchange agency negotiate exchange of
properties between two or more owners
Lease agency procure tenants for rental
properties
Loan agency procure loan secured by
real estate
Elements of Agency
Consent mutual consent of both parties
Object legal implementation of purpose
of agency
Agent acts on behalf of Principal
Agent acts within Scope of authority
Brokerage Steps
Secure listing
Procure prospects
Presentation/briefing
Demonstration/tripping
Negotiation and Closing
Listing
The authority given by the seller/buyer,
lessor/lessee, owner, borrower for the
broker
to negotiate the sale, purchase, lease,
exchange, mortgage of real estate
For a certain period of time, at a certain
price and terms, for a stipulated rate of
commission
Listing, Kinds
As to form
Oral
Written
As to exclusiveness
Open/Non-exclusive, First
Come First Serve
Exclusive Agency Contract:
broker not entitled to
commission if principal
closed the transaction
Exclusive Right to Sell:
broker entitled to
commission even if
principal closed the deal
As to Function of Broker
SPELL
As to Basis of
Commission
Percentage Listing
Net listing (Selling Price =
Net to Owner + Expenses
of Sale)
Listing, sources
Personal contacts
Referrals
Membership in clubs and association
Fellow real estate practitioners
Banks and Financing institutions
Advertisements
Internet
Properties with for sale sign
Prospect, Procuring
Prospect - person
who is need, can
afford to buy
Suspect no need,
can afford or has
need cant afford
Future prospect
willingness to afford
Qualifying factors
Need
Capacity to pay
Legal aspect
Presentation or briefing
The orderly
written/oral
explanation of facts
and figures
That make a given
property attractive to
a prospective buyer
Scope
Property identification
Advantages and
benefits
For Income and
investment properties
Presentation through
computer, video
Computation
Financing
Demonstration/Tripping
The process of showing
the property and pointing
its physical qualities and
other benefits/advantages
to arouse desire to
possess or own it.
No tripping, no closing
Preparation
Prepare checklist of
attributes
Anticipate objections
Organize selling points
Appointment with
prospect
Notice to owner
Selection of ideal route to
create favorable
impression of
neighborhood
Negotiation
Common Difficulties
Hesitancy of prospect to
express objection
Presence of supposed
advisors of the prospect
Failure or inability to analyze
prospects profitability
Prejudice on either or both
seller and buyer because of
differences in religion,
beliefs, superstition
Closing
The process when
through the mediation of
the broker, the minds of
parties meet
General Steps
Persuading the prospect to
submit a written offer to
purchase preferably with
earnest money
Securing acceptance of the
offer to purchase or
assisting seller in preparing
a counter offer
Preparing drafts to
agreements for
consideration of the parties
Arrangement of
appointment between the
parties for contract signing
and payment
Earnest Money
The amount accompanying an offer to
purchase to manifest the good faith or
genuine desire of the buyer to purchase
the property
Sometimes called reservation money
Escrow
Agreement wherein the
consideration of a
contract or portion thereof
is entrusted to a third
party known as escrow
agent, who is authorized
to release payment upon
fulfillment or performance
of some act or condition
Application of Escrow
When the property is
occupied with squatters
and the seller assumes the
responsibility to eject them
When the seller is given
time to vacate the premises
and escrow is provided to
insure delivery within the
stipulated period
When title to the property
has certain annotations
that the seller assumes to
effect the cancellation of.
Option Contract
Contract between seller and buyer
wherein seller, for a consideration known
as option money, binds himself to reserve
the property for the buyer to purchase
within a stipulated period of time at
specified price.
Option Money
The consideration of an
option contract without
which the option is not
binding.
Option money is separate
and distinct from the
price.
Rate
Purchase, Sale or Loan (5% of price/
loan)
Exchange (5% of fair market value)
Lease (1 month rental for every year
or 2 years of contract)
No legal rate on commission
Requisites to be entitled commission.
Broker must be:
Duly authorized
Procure a ready, will, able buyer
The procuring cause. Must be
instrumental in effecting the meeting
of minds.
Close the transaction during the
period of authority
Close at the price and terms
authorized.
Option
Generally a contract
between Seller and
Broker
Refers to Authority to
Sell
Refers to Reservation to
Buy
Option Money
Sum accompanying an
offer to purchase
Consideration of an
Option Contract
Purchase Agency
Proj Selling
In house Agents
Accredited Brokers
General Brokerage
Not, any real estate
property
Seller
Developer
Developer
Salary/Allowance
With
None
Sales Quota
With
None
EmployeeEmployer Rel
Office Facilities
Free
Own office
Contract of
Agency
Tied
Work
Sell, get
reservation, DP/Full
Documentation
Registration
Done by developer
Done by developer
Commission
Upon full DP
Own office
MAF = Si/S-1
S= (1+i)n
i=interest per period
n=number of paying period
Discount Factor
Monthly Amortization
Monthly amortization = Loan Value x MAF