Chapter 3 - Decision Making
Chapter 3 - Decision Making
Chapter 3 - Decision Making
THE NATURE OF
MANAGERIAL DECISIONMAKING
Learning Objectives
After completing this chapter, students
should be able to:
Discuss the types of the decisionmaking and condition applied
Discuss the decision-making process
Describe the group decision-making
techniques
Definition of Decision
Making
The process through which managers
identify and resolve problems and
capitalize on opportunities.
The process by which a course of
action is selected as the way to deal
with a specific problem.
Decision-Making Conditions
1.
2.
Certainty
Possible alternatives
Result of alternatives
Risk
Possible alternatives
Decision-Making Conditions
3.
Uncertainty
Face unpredictable external conditions (PESTEL)
Lack of information
Little is known about the alternatives or their outcomes
4.
Ambiguity
Goal or problem to be resolved is unclear
Alternatives are difficult to define
Information about outcomes is not available
Politics
Economy
Social
Technology
Environment
Legal
What is Group ?
Two or more persons
interacting for some
purpose and who
influence one another in
the process.
Disadvantages
Greater time requirements
Minority domination
Leader may talk too much
leaving group members
non-participative
Compromise
Concern for individual rather
that group goals
Individuals sidetracked to
win argument in order to
achieve personal goals
Social pressure to conform
Groupthink ***
Groupthink ***
An agreement-at-any-cost mentality that results in
ineffective group decision making.
Conformity in thought and behavior among the members
of a group, especially an unthinking acceptance of
majority opinions
Occurs when groups are :
highly cohesive
have highly directive leaders
insulated so they have no clear ways to get objective
information
because they lack outside information > have little
hope that a better solution might be found than the one
proposed by the leader or other influential group
members
Brainstorming
A technique used to enhance
creativity that encourages group
members to generate as many
more novel ideas as possible on a
given topic without evaluating
them
Rules of Brainstorming:
Freewheeling is encouraged
Group members will not
criticize ideas as they are
being generated
Quality is encouraged
The wilder the ideas the better
Piggyback on previously stated
ideas
No ideas are evaluated until
after all alternatives are
generated
Demands time
Uncertain operating environments
Resistance to change
Lack of commitment
Failure to see the scope of plan
Unclear goals
Lack of information