Scribd
Upload
32 views

SESI 8 Data Collection Methods Questionaires

The document discusses the design of questionnaires as a data collection method. It covers determining the content and format of questions, writing clear and unbiased questions, and organizing them in a logical sequence. The last part of a questionnaire should be personal questions, and it should include a cover letter thanking and motivating respondents.

Uploaded by

Stevia Tjioe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
32 views

SESI 8 Data Collection Methods Questionaires

The document discusses the design of questionnaires as a data collection method. It covers determining the content and format of questions, writing clear and unbiased questions, and organizing them in a logical sequence. The last part of a questionnaire should be personal questions, and it should include a cover letter thanking and motivating respondents.

Uploaded by

Stevia Tjioe
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 9

Chapter 9

Data Collection Methods:


Questionnaires

Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

Questionnaire Design

Definition
A questionnaire is a pre-formulated, written set of
questions to which the respondent records his
answers

Research
Methods

Steps
1. Determine the content of the
questionnaire
2. Determine the form of response
3. Determine the wording of the questions
4. Determine the question sequence
5. Write cover letter
2012 John Wiley & Sons Ltd.
www.wiley.com/college/sekaran

1. Questionnaire content
Framework
Need information for all constructs in
framework

Measurement: Operationalizing
Objective construct:
1 element/items
=> 1 question

Subjective construct:
multiple elements/items
=> multiple questions
Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

2. Response format
Closed vs. Open-ended questions
Closed questions
Helps respondents to make quick
decisions
Helps researchers to code

Open-ended question
First: unbiased point of view
Final: additional insights
Complementary to closed question: for
interpretation purpose

Cfr. Measurement: Response scales


Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

3. Question wording
Avoid double-barreled questions
Avoid ambiguous questions and words
Use of ordinary words
Avoid leading or biasing questions
Social desirability
Avoid recall depended questions

Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

Question wording
Use positive and negative statements
Dresdner delivers high quality banking service
Dresdner has poor customer operational support
Avoid double negatives

Limit the length of the questions


Rules of thumb:
< 20 words
< one full line in print

Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

4. Question sequence

Personal and sensitive data at the end


Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

5. Cover letter
The cover letter is the introductory
page of the questionnaire
It includes:
Identification of the researcher
Motivation for respondents to fill it in
Confidentiality
Thanking of the respondent
Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

Additional Readings
Questionnaire Design
The Advantages and Disadvantages
of Questionnaires

Research
Methods

2012 John Wiley & Sons Ltd.


www.wiley.com/college/sekaran

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy