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    Daraz

    Uploaded by

    Abraham Zeus
    Daraz.com is an online retailer that currently operates in Bangladesh, Pakistan, and Myanmar. It aims to expand its business to the UK to cater to Bangladeshi immigrants living there. It will provide authentic Bangladeshi products online such as traditional clothing, food, and handicrafts. As Daraz.com already has a strong supply chain in Bangladesh, it can easily export these products to the UK, where there is demand among the Bangladeshi community for tastes of home. To succeed, the company must understand UK culture and the target customer demographics, such as religion, politics, economics, education levels, language, and social structure.

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    Daraz

    Uploaded by

    Abraham Zeus
    633 views11 pages
    Daraz.com is an online retailer that currently operates in Bangladesh, Pakistan, and Myanmar. It aims to expand its business to the UK to cater to Bangladeshi immigrants living there. It will provide authentic Bangladeshi products online such as traditional clothing, food, and handicrafts. As Daraz.com already has a strong supply chain in Bangladesh, it can easily export these products to the UK, where there is demand among the Bangladeshi community for tastes of home. To succeed, the company must understand UK culture and the target customer demographics, such as religion, politics, economics, education levels, language, and social structure.

    Original Description:

    presentation on daraz.com from cultural perspective

    Original Title

    daraz

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    Daraz.com is an online retailer that currently operates in Bangladesh, Pakistan, and Myanmar. It aims to expand its business to the UK to cater to Bangladeshi immigrants living there. It will provide authentic Bangladeshi products online such as traditional clothing, food, and handicrafts. As Daraz.com already has a strong supply chain in Bangladesh, it can easily export these products to the UK, where there is demand among the Bangladeshi community for tastes of home. To succeed, the company must understand UK culture and the target customer demographics, such as religion, politics, economics, education levels, language, and social structure.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    633 views11 pages

    Daraz

    Uploaded by

    Abraham Zeus
    Daraz.com is an online retailer that currently operates in Bangladesh, Pakistan, and Myanmar. It aims to expand its business to the UK to cater to Bangladeshi immigrants living there. It will provide authentic Bangladeshi products online such as traditional clothing, food, and handicrafts. As Daraz.com already has a strong supply chain in Bangladesh, it can easily export these products to the UK, where there is demand among the Bangladeshi community for tastes of home. To succeed, the company must understand UK culture and the target customer demographics, such as religion, politics, economics, education levels, language, and social structure.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 11

    Daraz.

    com
    PRESENTED BY:
    ARIAN ISLAM
    ID: 1420259030

    INTRODUCTION

    Daraz.com is an online retailer that provide high quality


    branded products that fulfills the fashion needs of man and
    woman regarding clothing, footwear and accessories.

    Daraz.com currently operates in Bangladesh, Pakistan and


    Myanmar under Daraz international

    Brand new service

    Currently Daraz.com is only operating in Bangladesh. But


    we would like to expand this business overseas and cater to
    the NRBs living in England.
    We will provide them with a unique online shopping
    experience where they can order authentic Bangladeshi
    products such as Jamdani saree,Shutki fish, Pure ghee,
    Nokshi katha and other traditional hand crafted materials

    As we currently have a good supply chain established in


    Bangladesh we can use it and export these products easily
    to UK where there is good demand for these things among
    NRBs.
    Tagline: Bidesh bivuiye, desher porosh
    A touch of home, in foreign land

    Religion
    Most of the our targeted customers are muslims and hindus so
    we need to provide products which will appeal to them.

    Politics
    The United Kingdom is a unitary state governed within the
    framework of a constitutional monarchy, in which the Monarch is
    the head of state and the Prime Minister of the United Kingdom is
    the head of government.
    There are two main parties in the United Kingdom: the Conservative
    Party, and the Labour Party.
    Political philosophy can influes the decisions of the customers so it
    is paramount that we keep this in mind.

    Economic

    Economic conditions and trends are very important to determind


    the spending pattern of the customers.
    Current british trend is to spend more money in recreational
    purpouses and more comsumption based.
    Also there is a rising demand in online shopping and mobile
    shopping.
    UK consumers are more inclined to order products online rather
    than face to face shopping.
    This presents a good opportunity for online shopping sites.

    Education

    The education Level of General british population is higher than


    Bangladesh but when it comes to NRBs there is a stark contrast.
    The older generation of british Bangladeshis have a lower
    educational background but things have been different for the
    new generation. Reports from secondary schools have shown
    that many Bangladeshi pupils are making significant progress,
    compared with other ethnic minority group.

    Another thing to keep in mind that buyers in UK are more


    informed about the market condition and product offerings. So
    we need to be transparent about product information.

    Language

    Our target customers are mainly Bengali and English speaker so


    we need to design our marketing message accordingly.

    Social structure

    Social structure in UK is classified as socio economic classification


    where social standing is determined by education level and
    occupation. We need to keep this in mind when dealining with
    our customers.

    British Bangladeshis usually stands in the social class of C,D and


    E accordinig to the office of national statistics. Though in recent
    years the social standings of NRBs are getting better in UK.

    Conclusion

    When we design our international business plan for expanding


    our business in UK we need to look at all the 6 cultural norms and
    value system. By getting a clear picture of these it will help us
    make the macro level decision making.

    Recommandation

    As a manager of Daraz.com, it is my duty to understand the


    difference between BD and UK culture defined by cultural norms
    and value system. I need to understand that some cultural
    elements are more prominent than other when it comes to
    shaping the customers mind.

    As this is a brand new startup in the UK the most important thing


    that I as a manager need to focus is building the brand image of
    the company.

    If I can successfully create a positive and trusting brand image of


    the company in the customers mind then capturing the market
    share and increasing the profit margin will be easier.

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