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    Product Line Analysis

    Uploaded by

    Parshotam Singh
    This document discusses product lines and product mix. It defines product mix as the complete range of products a company offers, made up of various product lines. A product line refers to a type of product within a company, like Nestle's milk, food, and chocolate product lines. The length, width, and depth of a product mix are also explained. Length is the total number of products, width is the number of product lines, and depth is the number of products within each line. Consistency refers to the similarity between products within lines. The document uses examples from companies like HUL, Nestle, and Amul to illustrate these concepts.

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    Product Line Analysis

    Uploaded by

    Parshotam Singh
    75 views10 pages
    This document discusses product lines and product mix. It defines product mix as the complete range of products a company offers, made up of various product lines. A product line refers to a type of product within a company, like Nestle's milk, food, and chocolate product lines. The length, width, and depth of a product mix are also explained. Length is the total number of products, width is the number of product lines, and depth is the number of products within each line. Consistency refers to the similarity between products within lines. The document uses examples from companies like HUL, Nestle, and Amul to illustrate these concepts.

    Original Description:

    A presentation on Product Line Analysis

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    This document discusses product lines and product mix. It defines product mix as the complete range of products a company offers, made up of various product lines. A product line refers to a type of product within a company, like Nestle's milk, food, and chocolate product lines. The length, width, and depth of a product mix are also explained. Length is the total number of products, width is the number of product lines, and depth is the number of products within each line. Consistency refers to the similarity between products within lines. The document uses examples from companies like HUL, Nestle, and Amul to illustrate these concepts.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    75 views10 pages

    Product Line Analysis

    Uploaded by

    Parshotam Singh
    This document discusses product lines and product mix. It defines product mix as the complete range of products a company offers, made up of various product lines. A product line refers to a type of product within a company, like Nestle's milk, food, and chocolate product lines. The length, width, and depth of a product mix are also explained. Length is the total number of products, width is the number of product lines, and depth is the number of products within each line. Consistency refers to the similarity between products within lines. The document uses examples from companies like HUL, Nestle, and Amul to illustrate these concepts.

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    A Presentation

    On
    Name- Mohd. Zahid
    Product
    Pertial Line
    Analysis
    Class- MBA Sem-II
    Roll No.-611

    Submitted To- Dr. Jyoti


    Sharma
    Product mix and Product line

    The complete range of products


    present within a company is known
    as the product mix.
    Product mix is a combination of total
    product lines within a company.
    A company like HUL has numerous
    product lines like Shampoos,
    detergents, Soaps etc. The
    combination of all these product lines
    is the product mix.
    Product mix and Product
    line
    Product Line
    The product line is a subset of the
    product mix.
    The product line generally refers to a
    type of product within an organization.
    For example in Nestle, there are milk
    based products like milkmaid, Food
    products like Maggi, chocolate products
    like Kitkat and other such product lines.
    Thus, Nestles product mix will be a
    combination of the all the product lines
    within the company
    Product Line Length

    The total number of products against


    the total number of product lines
    forms the length of the product mix.

    If a company has 4 product lines,


    and 10 products within the product
    line, than the length of the product
    mix is 40.
    Product Line Width

    The width of the product mix is equal


    to the number of product lines within
    a company.

    If there are 4 product lines within the


    company, and 10 products within
    each product line, than the product
    line width is 4 only.
    Product Line Depth

    The depth of the product mix is the


    total number of products within a
    product line.

    Ifa company has 4 product lines and


    10 products in each product line,
    than the product mix depth is 10.
    Product Line Consistency

    The lesser the variations between


    the products, the more is the product
    line consistency.

    For example, Amul has various


    product lines which are all dairy
    related. So that product mix
    consistency is high.
    Example of Product line and
    Product mix
    THANK YOU

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