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The Business Research Process: An Overview: Mcgraw-Hill/Irwin Business Research Methods, 10E Reserved

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65 views24 pages

The Business Research Process: An Overview: Mcgraw-Hill/Irwin Business Research Methods, 10E Reserved

Presentation

Uploaded by

Arnel Albarando
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Chapter 4

The Business
Research
Process:
An Overview

McGraw-Hill/Irwin
Business Research Methods, Copyright 2008 by The McGraw-Hill Companies, Inc. All Rights
10e Reserved.
2

Learning Objectives

Understand
That research is decision- and dilemma-
centered.
That the clarified research question is the
result of careful exploration and analysis
and sets the direction for the research project.
3

Learning Objectives

Understand . . .
How value assessments and budgeting
influence the process for proposing
research, and ultimately, research design.
What is included in research design, data
collection, and data analysis.
Research process problems to avoid.
4

PulsePoint: Research Revelations

69
The percent of U.S. households paying
at least one bill online.
5

Curiosity Drives Research

We keep moving forward, opening new


doors, and doing new things, because were
curious and curiosity keeps leading us down
new paths.
Walt Disney
6

Purpose of Research

Reduce the
level of risk of
a business
decision.
7

Evaluating the Value of Research

Option Analysis

Decision Theory

Prior or Interim Evaluation

Ex Post Facto Evaluation


8

The Business Research Process


9

Stage 1: Clarifying the Research


Question

Management-research question hierarchy process


begins by identifying the management dilemma
10

Stage 2: Proposing Research

Budget Types
Rule-of-thumb
Departmental
Task
11

The Research Proposal

Purpose Methods Extent

Legally-binding
Timing
contract Written
proposals
establish
Obligations Delivery

Budgets
12

Stage 3: Research Design


13

Stage 3: Designing the Research

Research
Design
The
Sampling
Research
Design
Project

Pilot Testing
14

Stage 4: Data Collection


15

Collecting Sensitive Data


Demands Safeguards
Scotts used a
healthcare
management
company to collect
sensitive wellness
data during annual
health assessments
to preserve
participant
confidentiality.
16

Data Characteristics

Abstractness
Verifiability
Elusiveness
Closeness
17

Stage 5: Data Analysis and Interpretation


18

Steps in Data Analysis and Interpretation

Reducing data to manageable size

Developing summaries

Looking for patterns

Applying statistical techniques

2002 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin


19

Stage 6: Reporting the Results


20

Parts of the Research Report

Executive Research
Summary Overview

Research
Report

Technical Implementation
Appendix Strategies
21

The Research Report Overview

Problems background

Summary of exploratory findings

Research design and procedures

Conclusions
22

Research Process Problems to Avoid

Ill-defined management
problem
Unresearchable questions
Politically-motivated
research
23

Research Process Problems to Avoid

Company Database
Strip-Mining
The Favored-
Technique Syndrome
24

Key Terms

Census Management question


Data Management-research
Primary data question hierarchy
Secondary data Pilot test
Data analysis Research design
Decision rule Research process
exploration Research questions
Investigative questions Sample
Management dilemma Target population

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