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    Social Responsibility Framework

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    星拉斐
    Social responsibility requires that businesses consider their impact on stakeholders such as employees, customers, investors, and the community. Most respondents agree that corporations should have purposes beyond profit, such as improving conditions for workers and communities. Social responsibility means fulfilling economic, legal, ethical, and philanthropic duties to stakeholders. It has evolved over time as interests in ethics and social issues have grown. Managing social responsibility well can improve trust, customer satisfaction, employee commitment, and financial performance.

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    Social Responsibility Framework

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    星拉斐
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    Social responsibility requires that businesses consider their impact on stakeholders such as employees, customers, investors, and the community. Most respondents agree that corporations should have purposes beyond profit, such as improving conditions for workers and communities. Social responsibility means fulfilling economic, legal, ethical, and philanthropic duties to stakeholders. It has evolved over time as interests in ethics and social issues have grown. Managing social responsibility well can improve trust, customer satisfaction, employee commitment, and financial performance.

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    Social responsibility requires that businesses consider their impact on stakeholders such as employees, customers, investors, and the community. Most respondents agree that corporations should have purposes beyond profit, such as improving conditions for workers and communities. Social responsibility means fulfilling economic, legal, ethical, and philanthropic duties to stakeholders. It has evolved over time as interests in ethics and social issues have grown. Managing social responsibility well can improve trust, customer satisfaction, employee commitment, and financial performance.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    18 views34 pages

    Social Responsibility Framework

    Uploaded by

    星拉斐
    Social responsibility requires that businesses consider their impact on stakeholders such as employees, customers, investors, and the community. Most respondents agree that corporations should have purposes beyond profit, such as improving conditions for workers and communities. Social responsibility means fulfilling economic, legal, ethical, and philanthropic duties to stakeholders. It has evolved over time as interests in ethics and social issues have grown. Managing social responsibility well can improve trust, customer satisfaction, employee commitment, and financial performance.

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    of 34

    CHAPTER 1

    SocialResponsibility
    Framework
    95% of Respondents Agree

    U.S.corporationsshouldhavemorethanone
    purpose.Theyalsoowesomethingtotheir
    workersandthecommunitiesinwhichthey
    operate,andtheyshouldsometimessacrifice
    someprofitforthesakeofmakingthings
    betterfortheirworkersandcommunities.

    Source:"HowBusinessRates:BytheNumbers,Business
    Week,Sept.11,2000,pp.148149.
    Whatdoyoubelieveorganizations
    shouldberesponsiblefor
    accomplishing?
    Social Responsibility Defined

    Socialresponsibility
    Theadoptionbyabusinessofastrategicfocus
    forfulfillingtheeconomic,legal,ethicaland
    philanthropicresponsibilitiesexpectedofitby
    itsstakeholders
    Businessesshouldlookbeyondtheirself
    interestsandrecognizethattheybelongto
    alargergroupthatexpectsresponsible
    participation.
    Social Responsibility Defined (cont.)

    Appliestoalltypesofbusinesses
    Smallbusinesses
    Largebusinesses
    Soleproprietorships
    Multinationalcorporations
    Social Responsibility Defined (cont.)

    Adoptsastrategicfocus
    Requiresaformalcommitmentfromtopmanagement
    Communicatedthroughmissionandvisionstatements,
    annualreports,websites,andpublicrelations
    Requiresactionandresults
    Dependsoncollaborationandcoordinationacrossbusiness
    andamongconstituencies
    Largecompaniesoftencreatespecificpositionsand
    departmentstosupportsocialresponsibilityprograms
    Social Responsibility Defined (cont.)
    start

    Fulfillssocietalexpectations
    Providesareturnoninvestmentforowners
    Obeysthelawandregulatoryagencies
    Actsinajust,fair,andcorrectmanner
    Promoteshumanwelfareandgoodwill
    TOTO Corporate Responsibility Committee
    Structure
    Pyramid of Social Responsibility
    Social Responsibility Defined (cont.)

    Economic
    Maintainprofitability
    Legal
    Abidebylegalandregulatoryinfluence
    Ethical
    Ensurejustandfairbehaviorintheworkplace
    Philanthropic
    Promotehumanwelfareandgoodwill
    Social Responsibility Continuum

    Add Figure 1.5 here


    Whoarethekey
    stakeholdersoftheorganization?
    Social Responsibility Defined (cont.)

    Requiresastakeholderorientation
    Customers
    Employees
    Investors
    Stockholders
    Suppliers
    Government
    Communities
    Start - Stakeholders

    Thoseconstituentswhohaveastakein,or
    claimon,someaspectofacompanys
    products,operations,markets,industry,and
    outcomes
    Companiesthatoperatewithastakeholder
    orientationrecognizethatbusinessandsociety
    areinterpenetratingsystems,inthateach
    affectsandisaffectedbytheother.
    Evolution of Social Responsibility:
    1940s1960s
    1940s
    Economicdominanceofcorporations
    Totalautonomyoftopmanagement
    1950s60s
    Fewformalgovernanceproceduresrestraining
    managementactions
    Organizationalcharitablegivingexpanded
    (charities,arts,culture,andcommunity)
    Lawsarepassedthatrequireprotectionofthenatural
    environment,saferproducts,promotionofequity,
    andsupportingworkplacediversity.
    Evolution of Social Responsibility:
    1970s1980s
    1970s
    Worldcompetition,bankruptcies,mergersand
    acquisitions
    1980s
    Flatterorganizations(downsizing)
    Morebusinessscandals
    Empowermentoflowerlevelemployees
    Focusonprofitabilityandeconomiesofscale
    Evolution of Social Responsibility:
    1990s2000s start
    1990s
    Lessemployeeloyaltyandincreasedjobhopping
    Growthoftemporaryemployment
    Greaterinterestinethicsandsocialresponsibility
    2000s
    Specialinterestgroups,companies,humanrightsactivists,
    andgovernmentstrivetobalanceeconomicandsocialgoals.
    Majorscandalsdamagetheglobaleconomy.
    Lessons Learned from Economic
    start
    Transparency
    Longtermperspective
    Liquidity
    Limiteduseofderivatives
    Absenceofratingtriggers
    Minimalcounterpartyexposure
    Diversification
    Global Nature of Social
    Responsibility
    Whodeterminessocialresponsibility
    onaglobalscale?
    Hostcountry
    Homecountry
    Outsideorganizations
    Managing Social Responsibility
    in Home and Host Markets
    Benefits of Social Responsibility

    Greatertrustwithstakeholders
    Greatercustomersatisfaction
    Strongeremployeecommitment
    Strongerinvestorloyalty
    Greaterprofitability
    Countrieswithgreatertrustbasedinstitutionsfostera
    productivityenhancingenvironment.
    Competitiveprocessesaremoreefficientandeffective.
    Social Responsibility Builds Trust

    Trustisthegluethatholdsorganizational
    relationshipstogether.
    StephenCoveycontendsthatlowtrust
    resultsinorganizationaldecayand
    relationshipdeterioration.
    Politicalproblemsandinefficiency
    Mostworkersfeeltheycanbe
    trustedmorethantheycan
    trustothers.
    Social Responsibility Builds Trust
    (cont.)

    Allorganizationalmembersshouldsharea
    senseoftrust.
    Trustshouldexistbetweendepartments
    withinafirm.
    AnEthicsResourceCenterstudyshowsthat
    93%ofemployeeswhosaytrustis
    frequentlyevidentintheirorganization
    reportsatisfactionwiththeiremployer.
    Social Responsibility
    Improves Customer Satisfaction
    Focusesoncustomersatisfactionand
    strengthenstrust.Thisisespeciallykeyin
    serviceorganizations.
    Seventypercentofconsumersina
    Cone/Roperpollindicatedtheywould
    switchtobrandsassociatedwithagood
    causeifpriceandqualitywereequal.
    What happens when consumer
    organizational trust is breached?
    Seventyfivepercentofconsumerssaythey
    wouldavoidorrefusetobuyfromcertain
    businesses.
    Consumersmayavoidproductsfrom
    companiesthattreattheiremployeesunfairly.
    Social Responsibility
    Strengthens Employee Commitment
    Thegreateracompanysdedicationtoemployees,thegreater
    thelikelihoodthatemployeeswilltakecareofthe
    organization.
    Failuretocareforemployeesresultsinlowerloyaltyand
    commitment.
    Employeesperceptionsareaffectedby:
    Safeworkingconditions,competitivesalaries,and
    contractualfulfillment
    Socialprograms,includingworkfamilyrelationships,
    stockownership,communityservice
    What happens when
    employee loyalty is breached?
    Qualityiscompromised.
    Serviceiscompromised.
    Efficiencydecreases.
    Strengthening
    Employee Commitment
    Employeestockownershipplans(ESOPs)
    Rewardsemployeesforcontributingtoandgainingfrom
    organizationalsuccessandallowsthemtogainfromit
    Employeecenteredprograms
    Healthcarebenefits
    Healthclubs
    Childcareandeldercare
    Cafeteriabenefitsplans
    Social Responsibility
    Contributes to Investor Loyalty
    Investorrelationshipsrequiredependability,
    trust,andcommitment.
    Shareholdersareconcernedaboutethics,
    socialresponsibility,andcorporatereputation.
    Halfofinvestorsselltheirstock
    withinoneyear.
    Social Responsibility
    Enhances Economic Performance
    Doesbusinessconductrelatetoa
    nationsoveralleconomicconduct?
    Economicwellbeingispromotedby:
    Trustandasenseofcommunity
    Rigorinthelegalandethicalsystems
    Consistentexerciseofauthoritywithinsociety
    Socialinstitutionsthatfosteraccess,
    productivity,andeconomicgrowth
    Positiveattitudesaboutwork,innovation,
    savings,andprofits
    Are the following companies
    considered socially responsible?
    Why or why not?
    Procter&Gamble Avon
    SM Jollibee
    Starbucks McDonalds
    MitsubishiMotors CocaCola
    Framework for Studying
    Social Responsibility
    Chapter2
    StrategicManagementofStakeholderRelationships
    Chapter3
    CorporateGovernance
    Chapter4
    Legal,Regulatory,andPoliticalIssues
    Chapter5
    BusinessEthicsandEthicalDecisionMaking
    Framework for Studying
    Social Responsibility (cont.)
    Chapter6
    StrategicApproachestoImprovingEthicalBehavior
    Chapter7
    EmployeeRelations
    Chapter8
    ConsumerRelations
    Chapter9
    CommunityRelationsandStrategicPhilanthropy
    Framework for Studying
    Social Responsibility (cont.)
    Chapter10
    TechnologyIssues
    Chapter11
    SustainabilityIssues
    Chapter12
    SocialResponsibilityinaGlobalEnvironment

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