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    MKTG Campaign Model Canvas-TemplateGuidelines

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    موهد ريضزإن
    This document provides a template for planning a marketing campaign. It outlines key elements to consider including the problem or pain point the campaign aims to address, key activities, value proposition, target audience personas, content and promotion strategies, communication channels, cost structure and budget, key metrics to track success, and projected return on investment. The template is based on the Business Model Canvas and provides a structured approach to developing an effective campaign.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    MKTG Campaign Model Canvas-TemplateGuidelines

    Uploaded by

    موهد ريضزإن
    820 views2 pages
    This document provides a template for planning a marketing campaign. It outlines key elements to consider including the problem or pain point the campaign aims to address, key activities, value proposition, target audience personas, content and promotion strategies, communication channels, cost structure and budget, key metrics to track success, and projected return on investment. The template is based on the Business Model Canvas and provides a structured approach to developing an effective campaign.

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    marketing

    Original Title

    Mktg Campaign Model Canvas-TemplateGuidelines

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    This document provides a template for planning a marketing campaign. It outlines key elements to consider including the problem or pain point the campaign aims to address, key activities, value proposition, target audience personas, content and promotion strategies, communication channels, cost structure and budget, key metrics to track success, and projected return on investment. The template is based on the Business Model Canvas and provides a structured approach to developing an effective campaign.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    820 views2 pages

    MKTG Campaign Model Canvas-TemplateGuidelines

    Uploaded by

    موهد ريضزإن
    This document provides a template for planning a marketing campaign. It outlines key elements to consider including the problem or pain point the campaign aims to address, key activities, value proposition, target audience personas, content and promotion strategies, communication channels, cost structure and budget, key metrics to track success, and projected return on investment. The template is based on the Business Model Canvas and provides a structured approach to developing an effective campaign.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 2

    MARKETING CAMPAIGN MODEL CANVAS CAMPAIGN NAME 28 October 2017

    Based on Business Model Canvas available at www.businessmodelgeneration.com


    Problem / Key Activities Value Proposition Content / Promotion Prospect Persona(s)
    Prospects
    Pain Points

    Key Metrics Channels

    Cost Structure / Budget Projected ROI

    This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Singapore License. To view a copy of this license,
    www.getitcomms.com visit http://creativecommons.org/licenses/by-sa/3.0/sg/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.
    MARKETING CAMPAIGN MODEL CANVAS CAMPAIGN NAME 28 October 2017
    SUGGESTED GUIDELINES AND SEQUENCE

    Based on Business Model Canvas available at www.businessmodelgeneration.com


    Problem / Key Activities Value Proposition Content / Promotion Prospect Persona(s)
    Prospects
    Pain Points
    2 Aligned with overall
    campaign, E.g., lead
    6 What makes your solution 3 E.g., infographics, visual
    explainers, case studies,
    5 Who youre talking to and
    1
    great above all else what they care about
    generation and nurturing, whitepapers, blog posts on- E.g., CEO enhancing
    What business needs
    demand generation, hand or repurposed to suit growth prospects; IT
    and challenges and
    content-driven marketing, different needs (persona, Director reduce time to
    needs your campaign
    media buys, email channel, buying cycle) and as deployment
    will meet
    marketing, web marketing offers for lead generation
    E.g., lack of brand
    awareness, build
    sales pipeline
    Key Metrics Channels

    Quantifiable targets that


    7 Ways to get the message
    out
    4
    determine campaign E.g., social, web, print,
    success email
    E.g., qualified leads
    generated, cost per lead
    acquired, email CTR, media
    conversions

    Cost Structure / Budget Projected ROI


    Net outlay based on industry, target market, competitive spending; what to do
    in-house, what to engage partners and agencies for
    8 Quantified, realistic projections of how the campaign investment will lead to leads
    and/or revenue, or brand mindshare, etc.
    9

    This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Singapore License. To view a copy of this license,
    www.getitcomms.com visit http://creativecommons.org/licenses/by-sa/3.0/sg/ or send a letter to Creative Commons, 444 Castro Street, Suite 900, Mountain View, California, 94041, USA.

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