PPT
PPT
PPT
Essentially, this new product was a desk lantern that reflected colorful
and moving images onto the lantern screen. The product was
positioned as a novelty night lamp for childrens bedrooms or a mood
lamp for living rooms. The images were illuminated on the lamp screen
by an electric bulb of small-wattage. As the lamp was lit, the heat of
the lamp caused the lamp to turn. While the screen revolved around
the four sides of the rectangular lamp, an illusion of changing shapes
and sizes was created while the images moved from one end of the
screen to another.
Product Conceptualization and the Creative mind
Using the lampturn example, let us examine how the entrepreneurs employed the
creative mind, technical mind.
The purpose of the lamp was to create mood and ambience, to delight ad
fascinate viewers and to serve as a centerpiece for rooms with its theatrical display of
images.
The business mind must be turning the best way to maximize product sales to its
target market. The right distribution and sales people should be tapped and
deployed.
The entrepreneurs received invaluable comments from the subcontactors and the
production experts they consulted.
The New Improved Product
There are many existing products in the market that are serving the
needs and wants of customers but not that well. The existing products
are being tolerated because there are enough features and attributes
to make the customers want to buy the product. However, there are
enough dissatisfiers and the product to warrant the introduction of
new, improved versions, or modifications of the product.
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