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    Starbucks was founded in 1971 in Seattle, Washington by three partners. It has grown to over 23,000 locations worldwide serving premium coffee, tea, and food items. Starbucks focuses on differentiation through quality coffee and a customer experience in their stores. While facing competition, Starbucks has strong brand recognition globally and maintains a leading position in the coffee market.

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    Starbucks Slide

    Uploaded by

    Supto
    166 views15 pages
    Starbucks was founded in 1971 in Seattle, Washington by three partners. It has grown to over 23,000 locations worldwide serving premium coffee, tea, and food items. Starbucks focuses on differentiation through quality coffee and a customer experience in their stores. While facing competition, Starbucks has strong brand recognition globally and maintains a leading position in the coffee market.

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    Starbucks was founded in 1971 in Seattle, Washington by three partners. It has grown to over 23,000 locations worldwide serving premium coffee, tea, and food items. Starbucks focuses on differentiation through quality coffee and a customer experience in their stores. While facing competition, Starbucks has strong brand recognition globally and maintains a leading position in the coffee market.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    166 views15 pages

    Starbucks Slide

    Uploaded by

    Supto
    Starbucks was founded in 1971 in Seattle, Washington by three partners. It has grown to over 23,000 locations worldwide serving premium coffee, tea, and food items. Starbucks focuses on differentiation through quality coffee and a customer experience in their stores. While facing competition, Starbucks has strong brand recognition globally and maintains a leading position in the coffee market.

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    Starbucks

    Prepared By
    Nazmus Sakib Siam
    Jarin Rahman
    Sadman Riasad Aurit
    Mohammad Rakib Hossain
    Jayeed Al Sabit
    Md. Raihanul Islam
    Company Overview
    How coffee is produced
    Starbucks Corporation (Seattle, Washington on march
    1971 )

    About Three Founders


    1. University of San Francisco English teacher Jerry
    Baldwin
    2. History teacher Zev Siegl
    3. Writer Gordon Bowker
    Starbucks Name

    Starbucks Operation (23,768 locations worldwide)


    Total Revenue US $19,16 billion (2015)
    President and CEO is Kevin Johnson
    Company Overview
    Product: Roasted and handcrafted high- quality/premium
    priced coffees, tea, a variety of fresh food items and
    other beverages.
    Variety of coffee and tea products and license their
    trademarks through other channels such as licensed
    stores, grocery and national food service accounts.

    Products
    Coffee/ Decaf Coffee Hot / Cold Sandwiches
    Tea/ Decaf tea Pastries
    Juice/ Drinks Cakes/ Muffins
    Milkshakes Salads
    Ice Creams / Ice Drinks Yoghurts
    Market Positioning
    Premium brand of coffee
    Customer Satisfaction

    Competitive strategy
    Highly focused differentiation
    Serve niche buyers.
    High price.
    Premium quality of coffee
    Porters Five forces

    Threat of Open Market


    Low technological factors
    New Less Costly.
    Entrants- High No need of high infrastructure .

    People are consuming other drinks.


    Threat of Substitute Consumption depends on weather.
    High Concious people are drinking juice.
    Tea, Juice, Soft-drinks, hot/cold chocolet wine.
    Porters Five forces
    Stablished market.
    Rivalry
    Many competators with less variation.
    High Cost is very important factor.

    Bargaining power Low switching cost.


    of Buyers High price sensitivity.
    High Many options.

    Bargaining power Many suppliers.


    of Suppliers Big market.
    Low No strong issues regarding coffe import.
    PESTEL analysis

    Political
    Economic
    Socio Cultural
    Technological
    Environmental
    Legal
    Financial Plan & Funding
    Initial Capital was $1350 when started in
    1971
    Went Public in 1992
    Avoided Debt till 1996
    In 2015, their equity was $5819.8m; Debt
    was $2347.5m
    In 2016, their equity was $5890.7m; Debt
    was $3202.2m
    SWOT Analysis
    Strengths Weakness
    1. Aggressive expansion.
    1. Strong brand image.
    2.Increasing steps of domestic product .
    2 .Good relationship with coffee suppliers.
    3.Find the alternative
    3. Comfortable location

    SWOT
    Opportunities Threats
    1. 1. New distribution channel. 1. Change in customer perception.
    2. 2. Numerous brand extension. 2. Change in economic environment.
    3. 3. Increasing competitors.
    Marketing Plan
    Product
    Price
    Place
    Promotion

    Managerial Approach
    top down approach
    Top-Level management are the executives
    Operational Strategy
    Conclusion
    Succeed on their expansion throughout the world
    Still growing
    Best service and atmosphere
    Thank You!

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