Perfect Competition
Perfect Competition
Perfect Competition
MR= Change
Change in total revenue
in quantity of output
MC = Change
Change in total cost
in quantity of output
Short-run equilibrium using MR and
MC
Quantity of Variable Total cost Marginal Marginal Net gain
tomatoes cost (VC) (TC) cost (MC) revenue (MR-MC)
(MR)
1 16 30 16 18 2
2 22 36 6 18 12
3 30 44 8 18 10
4 42 56 12 18 6
5 58 72 16 18 2
6 78 92 20 18 -2
7 102 116 24 18 -6
Short-run equilibrium of the
competitive firm
Two conditions for short-run equilibrium:
MR = MC and
Slope of MR curve< slope of MC curve at the
profit maximizing level of output (at the point
of equilibrium.
If MR > MC, it is profitable to increase output
If MR< MC, it is necessary for the firm to
reduce output.
Now the question is What if MR and MC
are not exactly equal?
SAC
SAC
e
e P Loss
P f P=MR P=MR
Profit
O Q output
O Q1 Q2 output
Fig.1 Fig. 2
Explanation of Fig.1 and Fig.2
Note that at point e both conditions of
equilibrium are satisfied. At e, MR=MC and slope
of MC is rising while slope of MR is constant.
Cost SMC
SATC
SAVC
P2
w R
P1
Po C
Shut down point
O Q Qo output
Fig.3
In order to analyze the optimal production
decision in the short-run, we need to consider
two cases:
When the market price is below minimum AVC
When the market price is greater than or
equal to minimum AVC
Continued
When P< minimum AVC, the price the firm receives per unit
is not covering its variable cost.
The firm should stop production immediately
Because there is no level of output at which the firms TR
covers its VC---the costs it can avoid by not operating.
In this case the firm maximizes output by not producing at
all----that is by minimizing its losses.
It will still incur a fixed cost in the SR, but it will no longer
incur any VC.
This means that the minimum AVC is equal to shut down
price, the price at which the firm ceases production in the
short run ( point W in figure 6)
Continued:
When market price is greater than AVC ,
however, the firm should produce in the SR.
In this case, the firm maximizes profit---or
minimizes loss---by choosing the output
quantity at which MC=P
Supply curve of a perfectly competitive
firm
SMC
Price, SAVC S
MC
P3 c C
P3=MR3
b B
P2 P2=MR2
P1 a P1=MR1 A
Po Po=MRo S
Output
Fig.5
Fig.4
Explanation of the Graph 4 and 5
Po
S D
QO
Long-run equilibrium of the
competitive firm and the industry
The firm is in long-run equilibrium when
LAC=P. That is when each of the firm in the
industry is earning only normal profit.
Industry
Firm
Price Price
S
LAC D
E
P e P
S D
Q output Q output
Fig. 6a Fig. 6b
Long-run entry and exit of the firm in
the industry
LAC
D
LMC
S1
SMC
S2
SAC
Profit
S1
D
S2
Q1 Q2 Q1 Q2