TOP 10 INDIAN

BRANDS
CRITERIAS
Audience Knowledge

Uniqueness

Passion

Consistency

Competitiveness

Exposure

Leadership
NO. 10
Timeline
1897- Sets up a lock company
1918- Worlds first vegetable oil soap
1922- Endorsed freedom fighters Annie Besant and Rabindranath Tagor
1923- Furniture
1943- Pirojshanagar earlier known as Vikhroli village
1944- Safest safes
1951- Ballot boxes for Indias first election
1952- Cinthol
1958- Refrigerators
1974- Hair colour
CONTD
1990- Properties
1991- Agri Business
1994- Good knight to fight for malaria
2005- Gourmet retail
2008- Indias mission to moon
2011- Godrej India culture lab
2014- Indias mission to mars
2015- Godrej Properties and Pelli Clarke Pelli architects create Godrej One
Brand Value- Rs. 153.88 Billion
Chairman Adi Godrej's stated 3 by 3 strategy

Consumer products wing GCPL has annualized revenues of $200

million

GCPL is also making a play for the premium hair color space in
India via Bblunt

Godrej Properties achieved the highest sales in a financial year

with booking value of Rs. 5,038 crore
NO. 9
Brand Value: Rs 156.78 Billion
A US $17.8 billion global federation, Mahindra's brand value is up 14%

More eco-conscious US market, Mahindra has launched GenZe an electric

scooter and e-bike

Aims to double revenue to RS. 53,000 crore and be the second largest vehicle
maker in India by volume

Mahindra benefited from a large aerospace contract with Airbus in a bid to

satisfy Prime Minister Narendra Modis Made in India initiative
NO. 8
TIMELINE
1994- ICICI Bank was promoted, by ICICI Limited, the Indian Financial Institution

1999- ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE

2001- ICICI Bank acquired Bank of Madhura, in an all-stock amalgamation

2001-2002- ICICI propagated secondary market sales to institutional investors.

2001- Merger of ICICI Personal Financial Services Limited and ICICI Capital
Services Limited, with ICICI Bank.
Contd..
2010- Amalgamation of Bank of Rajasthan Ltd. with ICICI Bank Ltd.
came into effect
Brand Value: Rs 166.59 Billion
Third banking company occupying the list

ICICI registered 6% growth in brand value

Expand into South Africa, opening a full-service brand in Johannesburg

Announced a partnership with Chinese e-commerce giant Alibaba to open a trade

facilitation center

Aims to streamline financing for small and medium-sized Indian business pursuing trade
growth

ICICI Foundation launched a nationwide referral programme called 'Gift a Livelihood

NO. 7
INFOSYS
Founded in 1981

Co-Founded by Narayan Murthy, N.S. Raghvan and 5 others

Started as Infosys consultants Pvt Ltd

Presently has 890 clients from 30 countries

Offices in Australia, China and Japan

Software development services to sectors like insurance, manufacturing and

banking
Brand Value: Rs 230.64 Billion
12% increase in brand value

Vishal Sikka has brought a greater focus on "design thinking

Launch of Mana, a new AI platform designed to enhance automation for clients

Company enter into the mobile banking space, launching digital financial services
for Indian teenagers.

Infosys is the fifth-largest sponsor of H-1B visas

NO. 6
Brand Value: Rs 232.21 Billion
SBI controls assets in excess of $300 billion and is ranked 232nd on the Fortune
Global 500 as of 2016

SBI remains the bank with the largest ATM network in India

One of the two banks in the country deemed too big to fail

It has offices in 32 countries

SBI recently launched the 'Japan Desk', a first-of-its-kind initiative to help Japanese
corporates looking to invest in the country, with banking and advisory services
CONTD
Mobile wallet State Bank Buddy available in 13 languages, and bundled with
special offers from brands like Domino's and makemytrip

SBI Card, one of India's leading credit card issuers, has partnered with 7 of
India's biggest e-commerce players including Amazon India, BookMyShow,
FabFurnish, LensKart and Ola.

It has partnered with PayPal allowing customers to use debit cards via the
payment gateway.
NO. 5
HISTORY
Came in India in 1818

In 1956, 5 Zonal offices, 33 divisional offices and 212 branch offices and doing
business of Rs. 200 crores

1969-70 crossed business of Rs. 1000 crores and in next ten years Rs. 2000 crores

1985-86- Rs. 7000 crore business

Presently, it has 2048 branches, 113 divisional offices, 8 Zonal offices and 1381
satellite offices
Brand Value: Rs 236.05 Billion
India's largest and most trusted insurance company

LIC still controls nearly 70% of the insurance market

LIC has also tied up with several partner banks - most recently Axis Bank -
to sell its insurance policies
NO. 4
Brand Value: Rs 240.06 Billion
brand value up by 15%

SmartUp, an app providing solution for the banking needs of startups

HDFC Bank has rolled out PayZapp, which aims to be a secure convenient
payment gateway

For its rural audiences, HDFC came up with 'Dhanchayat' an educational

film on the dangers of borrowing money from unorganised sources
NO. 3
timeline
1966- First IPO to the Indian Public
1985 Total Assets cross Rs. 1,000 crores
1986 Reliance started PTA plant at Patalganga
1988 Sales cross Rs. 1,000 crores mark (Sales for the year Rs. 1,778 crores)
1993 India's largest public offering Reliance Petroleum Issue.
1996 Reliance became the first private sector company to be rated by
international credit rating agencies
1997 First corporate in Asia to issue 50 and 100 years bond in US debt
market.
Contd..
1998 Total Assets cross Rs. 35,000 crore (Rs. 35,445 crore) and Revenues cross
Rs. 14,000 crore (Rs. 14,115 crore)

2002 RIL First Indian private sector company to record Net Profit of over Rs.
1,000 crores in one quarter

2004 Reliance signs EUR 116.2 million Export Credit Agency (ECA) backed
Buyer's Credit Facility provided by Deutsche Bank

2007 Revenue crossed Rs. 100,000 crore mark

2011 Revenue crossed Rs. 2,50,000 crore mark (Rs. 2,58,651 crore, US$ 58.0
billion),
Brand Value: Rs 349.24 Billion
3% increase in brand value

The lucrative sale of one of its jointly owned pipelines has facilitated
investment into its shale gas operations

Reliance's ambitious Jio suite of services

One of the largest transformational greenfield digital initiatives anywhere in

the world, with an investment of over Rs 150,000 crore.

It has over 90 subsidiary

NO. 2
Timeline
1995- Bharti Cellular launched cellular services AirTel in Delhi

1996- a company promoted by Telecom Italia, Italy acquired a 20% equity

interest in Bharti Tele-Ventures

1997- British Telecom acquired a 21.05% equity interest in Bharti Cellular

1998- Bharti Telecom and British Telecom formed a 51% : 49% joint venture,
Bharti BT Internet for providing Internet services
CONTD..
2000- Bharti Tele-Ventures acquired an effective equity interest of 40.5% in Bharti
Mobinet (formerly Skycell Communications), the cellular services provider in
Chennai

2001- Bharti Tele-Ventures acquired NYLIF's 3% equity interest in Bharti Cellular

2003- Airtel breaks interconnectivity with Tata Teleservices in Andhra Pradesh

Circle

2009- Bharti Airtel has signed a five-year managed services deal valued at $500
million with Alcatel Lucent for its fixed-line and broadband operations.
Brand Value: Rs 350.44 Billion
The brand value has grown by 8%
Airtel has established its credentials as a leader
It's allowing subscribers the chance to see the number of towers
Apprising them of new services and responding quickly to feedback and
critiques
Through 2015, it launched its 4G LTE services across India
A tie up with Uber ensured that Airtel Money could be used to pay for cab
rides
Merger was announced with Malaysia's Axiata Group in Bangladesh to
create the country's second largest network.
NO. 1
Timeline
1868- Jamsetji Nusserwanji Tata starts a private trading firm, laying the
foundation of the Tata group
1902- The Indian Hotels Company is incorporated to set up the Taj Mahal
Palace, India's first luxury hotel, which opened in 1903
1907- The Tata Iron and Steel Company (now Tata Steel) is established to set
up India's first iron and steel plant in Jamshedpur.
1910- The first of the three Tata Electric Companies, The Tata Hydro-Electric
Power Supply Company is set up.
1911- The Indian Institute of Science is established in Bangalore to serve as a
centre for advanced learning
1917- The Tatas enter the consumer goods industry,
CONTD
1932- Tata Airlines, a division of Tata Sons, is established
1939- Tata Chemicals, now the largest producer of soda ash in the country,
is established
1945- Tata Engineering and Locomotive Company (now known as Tata
Motors) is established to manufacture locomotive and engineering products
1954- India's major marketing, engineering and manufacturing organisation,
Voltas, is established
1968- Tata Consultancy Services (TCS), India's first software services
company, is established as a division of Tata Sons
1996- Tata Teleservices (TTSL) is established
2003- Tata Consultancy Services (TCS) becomes the first Indian software
company to cross one billion dollars in revenues
Brand Value: Rs 742.18 Billion
Brand value is up 11%

Tata Consultancy Services (TCS) crossed the trillion rupee mark with a total
revenue of `1,08,646 crore up by 14.8%

Tata Global Beverages is moving beyond tea, coffee and water to foray into
the dairy business.

The group is also making a foray into the e-tailing space with TataCliq a
phygital model which allows for greater convenience when it comes to
making purchases or returns.
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