Out Crows

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OUT-CROWS

JAPAN
UAE
USA
CROSS-CULTURE COMMUNICATION

“The reasonable person adapts himself to the


world, while the unreasonable one persists in
trying to adapt the world to himself”
Culture
• From the Latin cultura stemming from colere,
meaning to cultivate , is a term that has various
meanings.
• “Culture" is most commonly used in three basic
senses :
1.High Culture
2. An integrated pattern of human knowledge,
depends upon the capacity for symbolic thought and
social learning.
3. The set of shared attitudes, values, goals, and
practices.
"Culture is the arts elevated to a set of beliefs."
– Tom Wolfe
COMMUNICATON

Communication is the sending of a message from a source to a


receiver with the least possible loss of meaning.

THE COMMUNICATION PROCESS

The speaker sends a message that is in


some kind of code. The listener
decodes the message and responds,
thereby giving the speaker feedback.
THE COMMUNUICATION PROCESS

Idea: The message to be communicated by the sender is


identified.
Encoding: The appropriate words and symbols required to effectively
communicate the message are identified

Channel: The appropriate channel(s) of communication transmission-


written, verbal, or nonverbal-is(are) identified.

Receiving: The receiver reads, hears, or sees the message.

Decoding: The receiver tries to understand the message.

Action: Receiver acts on the message (either on the basis of an


understanding of the message as intended, or a misunderstanding).
What is Cross Cultural Communication?
• The field of cross-cultural communication is a study
that evaluates how people from different cultural
backgrounds attempt to communicate.

• Cross-Cultural Communication is a necessary


ingredient in cross-national understanding -
understanding people from different cultural
backgrounds.
Why Cross Culture
Communication is important ?

Globalization: Cross border movement of people, goods and data brings


more and more cultures into contact with one another and increases the
potential of cross culture communication.

◦ Business Opportunities
◦ Job Opportunities
◦ Improves the contribution of employees in a diverse workforce
◦ Sharing of views and ideas
◦ Talent improvisation
◦ An understanding of diverse market
How Cultural Differences affect
Communication?

Two major kinds of cultural differences affect communication:

1.Differences in body positions & movements:


• Body positions & movements differ among culture
• Ways of speaking differ among culture
• Hand gestures differ among cultures

2.Attitudes towards factors of relationships:


• Time
• Space
• Frankness
• Values
• Emotions
• Intimacy of relationships
Spots in Cross Cultural Communication 

• Opening and closing conversations


• Taking turns during conversations
• Interrupting
• Use of silence
• Appropriate topics of conversations
• Use of humor
• Knowing how much to say
• Sequencing elements during conversation
Reason for cultural differences
Reason For Common Cultural
Differences

Geographic
Age
Region

Physical
THE INDIVIDUAL
Nationality
Differences

Race/Ethnic Group Sexual Orientation


Four Fundamental Patterns of Cultural
Difference
What is different?

1. Communication Styles
2. Attitudes toward conflicts
3. Decision making style
4. Approaches to knowing

What is hidden below the surface?


1. Beliefs
2. Values
3. Expectations
4. Attitudes
Common Cultural Differences

• Perception of Time and Space

• Fate and Personal Responsibility

• Importance of Face

• Nonverbal Communication
Perception of Time and Space

Time

• Monochromic(west)
• Polychromic(East)

Space -- differences in comfortable


distance between people
Fate and Personal Responsibility

Extent to which we feel ourselves


to be the masters of our lives

Extent to which we see ourselves


as subject to things outside our
control
Face and Face-Saving

Face is the standing a person has in


the eyes of others

The importance of “face” and


face-saving varies across cultures

• Some cultures value “face” more


than their own well-being

• Other cultures do not care about


face all that much
CODES USED IN COMMUNICATION
Verbal Communication
 Words
 Voice
Non-Verbal Communication
 Gestures
 Postures
 Facial Expressions
 Eye Contact
 Vocal Characteristics
 Personal Appearance
 Touch
Nonverbal Communication

Low-context cultures -- place relatively less


emphasis on nonverbal cues. Meaning is encoded
in the verbal
code, words are trusted

High-context cultures -- place relatively more


emphasis on nonverbal cues, meaning is gleaned
from the
physical, social, and psychological contexts.
Case In Point : Eye Contact

In some cultures, looking people in the eye is assumed to indicate honesty and
straightforwardness; in others it is seen as challenging and rude.
In USA, the cheapest, most effective way to connect with people is to look
them into the eye.
"Most people in Arab culture share a great deal of eye contact and may regard too
little as disrespectful.
In English culture, a certain amount of eye contact is required, but too much makes
many people uncomfortable.
In South Asian and many other cultures direct eye contact is generally regarded as
aggressive and rude.
Case in Point : Gesture
Gestures

•A motion of the hands, head or body to emphasize an idea


or emotion.

How can a Gestures distort the message………………..

Perfect! OK! Zero! Rubbish!


Worthless!
USA=OK JAPAN=MONEY

RUSSIA=ZERO BRAZIL=INSULT
How can the same Gestures be treated differently in different
cultures
Gestures – Around the World

Western - “Do you have a telephone ?”


Brazil - “Cuckold (Your wife is cheating to you)”
USA - “Sign for the Texas Long Horns”
High Context and Low Context Cultures

High Context Culture:- Cultures that rely heavily on non-verbal


and subtle situational cues in communication.

Low Context Culture:- Cultures that rely heavily on words to


convey meaning in communication.
Things To Remember While Interacting And Connecting With
People
Business Attire
Selecting and Presenting Business Gifts
• Unwrapping gifts

Saudi Arabia - Gifts are opened in private.


USA - Gifts are opened in public
•Appreciated Gifts

Indonesia - Gifts, such as tokens memento of your country or


your company logo
Turkey - Wine or liquor if you are sure your hosts drink alcohol,
Candy, pastries & Roses, Glassware, such as a vase, goblet, or decanter make
prized gifts
• Gifts to avoid

UAE - Alcohol / perfumes containing alcohol and pork and pigskin


products to be avoided
China - Do not give anything in sets of four or gifts that carry the
association of death, funerals such as clocks, cut flowers, white
objects.
How do you do it?

• The handshake should be firm.

• While shaking hands establish eye contact and

always smile
• The person who initiates the handshake is the

one who closes it.


In Business Organizations…
How Cultural Differences Can
Impact Teams ?
Team members may differ in:
• Their perceptions of the team’s objectives
• How they view leadership
• Their work habits
• Their manner of interacting with members of the
opposite sex
• Their level of formality with other team members
• Their willingness to socialize with other team
members
• Their use of nonverbal communication
• Their rules for conversation
Cross- cultural communication Barriers

1. Language
2. Non-verbal communication
3. Assuming similarity instead of difference
4. Stereotypes and prejudice
5. Barriers caused by ascent differences.
6. Barriers caused by differences among
perceptions.
Overcoming these Barriers

• Listen carefully and, if in doubt, ask for confirmation.


• Strive for clarity
• Check for understanding
• Encourage questions
• Observe Non verbal gestures carefully
• Develop communication flexibility; learn to tolerate
ambiguity
• Accenting and intonation can cause meaning to vary
• Explain jargon and idiomatic expressions
• Suspend judgments
Tips for a Good Cross
Cultural Communication
1. Speak Coherently
2. Understanding Culture
3. Be Aware of Poor Communicators
4. Do Not Judge
5. Get Feedback
6. Avoid Expressions
7. Be Knowledgeable of A Cultures Nonverbal
Communication
8. Seek Help
9. Use of Humor
10. Learn From Other Cultures
TEN Pre-cautions in Cultural
Communication
1. Slow Down
2. Separate Questions
3. Avoid Negative Questions
4. Take Turns
5. Write it down
6. Be Supportive
7. Check Meanings
8. Avoid Slangs
9. Watch the humour
10. Maintain Etiquette
Finally……..3 R’s of culture-

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