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Riding Two of The Winning Retail Trends-Fashion & Low Price

Zara is a flagship brand of Spanish retail group Inditex SA known for its fast fashion model. It introduces new stock and styles to stores twice a week, focusing on short lead times, lower quantities of each style, and more total styles than competitors to stay on top of trends. Zara produces around 12,000 styles per year and uses own production facilities and IT systems to rapidly develop and distribute new designs to its 2,000+ stores globally. This fast inventory turnover allows Zara to take risks on emerging trends and gives its stores a fresh look that keeps customers engaged.

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682 views36 pages

Riding Two of The Winning Retail Trends-Fashion & Low Price

Zara is a flagship brand of Spanish retail group Inditex SA known for its fast fashion model. It introduces new stock and styles to stores twice a week, focusing on short lead times, lower quantities of each style, and more total styles than competitors to stay on top of trends. Zara produces around 12,000 styles per year and uses own production facilities and IT systems to rapidly develop and distribute new designs to its 2,000+ stores globally. This fast inventory turnover allows Zara to take risks on emerging trends and gives its stores a fresh look that keeps customers engaged.

Uploaded by

rohiniayyar
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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ZARA

Riding two of the winning retail trends- fashion & low price
Introd. Abt the garment industry
Branded vs unbranded sector
Market share of branded vs
unbranded in india
Introduction- zara
• Zara is the flagship brand of the spanish retail
group, Inditex SA
• According to Zara clothes /stock is considered
like food.
PORTERS 5 FORCE MODEL
SEGMENTATION
TARGETING
POSITIONING
• What positioning is it?
Pod, frame of reference
New product development process
DIFFERNTATION
BRANDING
4 P’S
PEST
Swot
Strategic competitive analysis
Branding strategies
Brand equity
Aida model
Competitive strategy
Classify firms by the roles they play
• Leader.
• Challenger.
• Follower.
• Nicher
INDIA – for zara entry
Cultural concerns
Launch in india
• Entry plan & target audience
launch
• Launch letters
• Press relations
• Symposia
• Video news releases
• Press kit
• Formulary kit
• Product monograph
• Action plans per territory
• Gimmicks, posters, etc.
• promotion
Post launch
• Handling resistance
• Post launch bulletin
• Producing the Audio Cassette Training Program,
Post Launch Feedback
• Revising plans
• Celebrating successes
• Selling tips
• New ideas to reinforce messages
• Interviewing happy users of new product
• How to respond to Rep’s questions
Winning strategy
• Zara contributes to 80% of group sales
• Zara uses this strategy
– Short lead time= more fashionable clothes
– Lower quantities=scare supply
– More styles= more choice & more chances of
hitting it right
• Zara produces more stlyes than quantities
• Zara makes 12,000 styles per year
• Thus, zara offers more choices in more current
fashions than many of its competitors
• Twice a week it delivers merchnadise
• Thus stores look fresh every 3-4 days
• Fresh produce, moving in step with fashion
trend & updating frequently are the right
ingredients which ZARA took to smell the
sweet taste of success
Mechanisms which zara undertakes
• Ownership & control of production
• Supercharged product development
• React rather than predict
• Quick –bake recipie
• Information technology is boiling
• Cutting down costs
4 important areas which gives Zara its
speed
• Pic from doc
PRODCUT LIFE CYCLE
• TAKE from pdf file
Success diagram
• Take from pdf
It infrastructure
• Pdf pic
recommendations
conclusion

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