Collier 1ce Ch06

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© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 1

CHAPTER 6

Management
Control

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 2
Learning Objectives
 How does management control fit into the strategic
planning process?
 What are the key aspects of a management control
system?
 What is the difference between a feedforward and a
feedback control system?
 Why are non-financial measures of performance important
in a control system?
 What is a balanced scorecard (BSC) and what types of
measures are included in the four perspectives of the
BSC?
 How can an organization extend the concept of
management control to include process improvements?
© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 3
Management Control and
Strategic Planning
 Management control
‘the process by which managers assure that
resources are obtained and used effectively and
efficiently in the accomplishment of the organization’s
objectives’
 Considered as part of the broader process of
the strategic planning process
 Involves measuring financial and non-financial
performances to ensure that both of these
types of performances meet expectations
© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 4
Management Control and
Strategic Planning

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 5
Management Control Systems
 Management control system (a collection of interrelated mechanisms)
of rules
 Feedforward control
 Ensures that the inputs into a process meet predesigned
standards and helps to ensure that errors in the process do not
occur
 Process of determining whether strategies are likely to achieve
target results that are consistent with organizational goals
 Include established policies and procedures, budgets, and
operational plans.
 Feedback (diagnostic) control
 An error is identified with a process and corrections are made to
reduce the occurrence of this error
 Retrospective process of measuring performance, comparing it
with the plan, and taking corrective action
© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 6
Management Control Systems

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 7
Management Control Systems
Elements of Control System
1. A detector or sensor that measures what is
happening
2. An assessor that determines the significance of
what is happening by comparing it with a standard
or expectation
3. An effector (feedback) that alters behaviour if the
assessor indicates the need to do so
4. A communication network that transmits
information between the other elements
© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 8
Management Control Systems
Standards against which performance can
be compared
1. Previous results
2. Results of other companies
3. Expected future performance

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 9
Measurement of Non-Financial
Factors and Intangible Assets
 Limitations of financial measures alone
 Financialmeasures as lagging indicators
 Short-term versus long term performance
measures
 May result in decisions that can lower the
long-term profitability of a company

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 10
Measurement of Non-Financial
Factors and Intangible Assets
 Intangible assets
 Assets that cannot be measured financially
 How innovative and creative are we?
 Are our employees empowered?
 Do we have a skilful workforce?
 Do we have a good reputation in our
marketplace?
 Have we improved our quality?

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 11
Balanced Scorecard
 Four different perspectives
 Financial
 Performance for customers
 Internal processes
 Learning and growth

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 12
Balanced Scorecard

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 13
Management Control versus
Organizational Improvement
 Multidimensional performance
measurement (PM)
“PM systems are part of an attempt to give
management accounting a more strategic,
outward-looking focus, incorporating non-
financial, competitor-centred and customer
focused information into the search for a
sustainable competitive advantage in services”
Brignall and Ballantine

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 14
Management Control versus
Organizational Improvement
 Enterprise resource planning (ERP)
 Information system that supports the strategic
management process, and aims to overcome
the difficulties of integrating information from
diverse systems.
 Based on the concept of a data warehouse
holding large amounts of data that can be
accessed by a range of analytical tools

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 15
Conclusion
 Management accounting as one element of
management control
 Non-financial performance measurement
 Strategic planning process
 Feedback and feedforward systems
 Non-financial control and management of
intangible assets
 Balanced scorecard

© 2013 John Wiley & Sons, Ltd, Accounting for Managers, 1Ce, Ch 6 16

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