7 C' of Written Communication

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7 C’s of Written Communication

7 C’s of Written Communication

1. Completeness
2. Conciseness
3. Clarity
4. Correctness
5. Concreteness
6. Consideration
7. Courtesy
7 C’s of Written Communication

1. Completeness

Incomplete messages keep the receiver


guessing, create misunderstanding and
delay actions.

(T. N. Chhabra, Page 4.2)


7 C’s of Written Communication

2. Conciseness

Be brief and say in fewest possible words.

- Avoid wordy expressions


- Include only relevant material
- Avoid repetition
7 C’s of Written Communication
7 C’s of Written Communication

3. Clarity
The message must be put in simple terms
to ensure clarity.
- Words must mean the same thing to the receiver
as they do to the sender.
- Use precise, concrete, familiar and simple words.
7 C’s of Written Communication

4. Correctness
Accuracy of facts, figures and words .
7 C’s of Written Communication

5. Concreteness
Being specific, definite and vivid rather
than vague and general .
7 C’s of Written Communication

6. Consideration
Preparing the message with the intended
receiver in mind.
- Focus on ‘you’ instead of ‘I’ or ‘We’.
- Show empathy.
- Avoid plain words like ‘no’, ‘sorry’, ‘regret’ or
‘disagree’.
- Avoid gender bias
7 C’s of Written Communication
Consideration
We - Attitude You - attitude
7 C’s of Written Communication
Consideration
7 C’s of Written Communication
Consideration
7 C’s of Written Communication
7. Courtesy
Ensure being polite, tactful and respectful.
Please, Thank you, Sorry can be used to express
politeness and respect.
7 C’s of Written Communication

1. Completeness
2. Conciseness
3. Clarity
4. Correctness
5. Concreteness
6. Consideration
7. Courtesy
That is all in this topic.

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