World of Titan

~AKSHAY DANI
Introduction.
Titan commenced production end 1986 and hit the market in March 1987 with its
brand ‘Titan’.
Over 438 stores and presence in over 120 cities, the World of Titan is India's
largest watch retailer.
5th largest integrated own brand watch manufacturer, It has created and sold more
than a 150 million pieces all over the world.
Bhaskar Bhat Is the CEO of Titan since 2001.
~Titan Store at Coen Road, Hubli.
Titan Company has brought forth four core watch brands:
Titan is designed for the mid-premium segment.
Fastrack is crafted to fit the trendy fashion space with a focus on the youth.
Sonata which is created for the mass market and has emerged as India’s largest
selling watch brand.
Xylys which is fashioned for the premium market, aiming at the new-age
achiever
Titan- the Watch Brand
Titan brand is designed for the mid-premium segment comprises of several sub-brands,
each of which is a market leader in its own space. Notable among them are:
 Titan Edge
 Titan Raga
 Nebula
 Zoop
 Orion
 Purple
 Bandhan
 Octane
 HTSE series
 Titan Edge
 Edge Was Launched In the Year 2012.
 Titan Edge caters to mid-premium men’s segment.
 It is positioned as slimmest watch in the world and unique creation in the world
 Priced between Rs. 6000 to Rs.18000
Titan Raga
 Raga launched in 1992
 It is positioned as an occasional wear watch.
 Targets the women in metros with around 250 model.
 Priced between Rs.1300 and Rs. 22000
 Brand Embassador – Katrina Kaif
Titan Nebula
 Nebula Was was launched in 2000 .
 The entire Nebula collection has around 70 models.
 Comprises a variety of exquisite watches in 18-k gold both plain and embellished with pearls and
diamonds.
 Priced between Rs. 29,000 to Rs. 2,65,00.
 Brand Embassador – Yami Gautam.
Zoop
 Targets the kids aged 5-12 in the year.
 Zoop is positioned as “Be cool…Be more” and is designed keeping in mind the cool attitude that
today’s children exhibit.
 Priced between Rs 450 to Rs.900 and has around 115 models for both boys and girls
Bandhan, targeting couples with pair watches priced between Rs. 1800 and
Rs.12500.
Light-powered HTSE range targeting the urban youth priced between Rs. 8000
to Rs. 13000.
Octane- a sporty offering priced between Rs. 3500 and Rs. 9500 catering to men
segment.
Purple for fashion wear.
Orion For Formal wear.
Fastrack
Fastrack was launched in 1998 as a sub-brand of Titan.
Fashion brand for the youth. Targeted for youth between the age group of 18-30.
Fastrack quickly extended its footprint to sunglasses in 2005 & then bags, belts & wallets in
2009.
Priced between Rs.650 to Rs.5000.
Fastrack watches for men includes Sports watch, Army watch, Fastrack hip hop watch, Digital
fashion watch and Smartbands With Name Reflex.
Sonata
Sonata, India’s largest selling watch brand, stylish and contemporary watches for everyone.
Targets Lower Middle class.
It comes in over 600 models with Different designs and styles,
Priced Between Rs.400 to Rs.3600.
Sonata is the value for money watch brand. Sonata has it all: affordability, looks, guarantee,
waterproof and durability.
Xylys
Xylys, is an exclusive brand of Swiss made watches from Titan. Launched In 2006.
Titan aims to bring about a redefinition of sorts in the premium watch segment with Xylys.
the Xylys range of watches comes in three collections - Contemporary, Classic and Sport and
offers over 100 distinctive models.
Priced between Rs. 8000 and Rs. 30000,
Titan has signed Farhan Akthar, a new age multi-talented Bollywood star as the brand
ambassador of Xylys.
Other Brands in the Showroom are-
Kenneth Cole Ranging from 6995/- to 16995/-.
Police Ranging from10000/- to 15000/.
Tommy Hilfiger Ranging from 7000/- to 13000/-
Other Products available at Titan Stores.
Titan Glares- Sunglasses from Titan
Fastrack sunglasses
Belts and Wallets from Titan
Skinn- Perfumes from Titan.
Offers And Promotion.
Advertisement.
Hoardings.
Tv Adverts.
Social Media.
Pamphlets.
Promtional Messages And Mails.
Titan Encircle Card to Retain Customers.
Competitors
Maxima
Citizen
Timex
Seiko India
Thank You.

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~AKSHAY DANI

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