The World of Management
The World of Management
The World of Management
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Introduction to Management
By the end of this chapter the student should be able to:
Define management.
Middle Managers
First-line Managers
Non-Managers
Top managers
Are at the top of the hierarchy and are responsible for the
entire organization.
Have such titles as president, chairperson, executive director,
chief executive officer (CEO), and executive vice president.
Top managers are responsible for setting organizational
goals, defining strategies for achieving them, monitoring and
interpreting the external environment, and making decisions
that affect the entire organization.
They look to the long-term future and concern themselves
with general environmental trends and the organization’s
overall success.
Are also responsible for communicating a shared vision for
the organization, shaping corporate culture, and nurturing
an entrepreneurial spirit that can help the company innovate
and keep pace with rapid change
Middle managers
Work at middle levels of the organization and are responsible
for business units and major departments.
E.g. department head, division head, manager of quality
control, and director of the research lab.
Typically have two or more management levels beneath
them.
They are responsible for implementing the overall strategies
and policies defined by top managers.
Generally are concerned with the near future rather than
with long-range planning.
First-line managers
Are directly responsible for the production of goods and
services.
They are the first or second level of management and have
such titles as supervisor, line manager, section chief, and
office manager.
They are responsible for groups of non-management
employees.
Their primary concern is the application of rules and
procedures to achieve efficient production, provide technical
assistance, and motivate subordinates.
The time horizon at this level is short, with the emphasis on
accomplishing day-to-day goals.
Management Types: Horizontal
Differences
Functional Managers – is responsible for only one
functional area , such as production, marketing, or finance.
A function, in this sense, is a collection of similar activities.
The marketing function, for example, consists of sales,
promotion, distribution, and market research activities.
Interpersonal Skills
Conceptual Skills
Communication Competency
Teamwork Competency
Multicultural Competency
Self-Management Competency
Communication Competency
Ability to effectively transfer and exchange information that
leads to understanding between yourself and others
Leapfrogging competitors
Multicultural Competency
Understanding, appreciating and responding to diverse
political, cultural, and economic issues across and within
nations
Informational roles
should be given
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Organising
It is the process of establishing a structure of an
organisation and the allocation of resources
Organizing means that managers coordinate the human
and material resources of the organisation. The
effectiveness of an organisation depends on its ability to
marshal its resources to attain its goals.
Leading
It is putting a plan into action using the
organised resources in the actual
operations to achieve desired objectives-
translating plans into tangible results
It is a combination of activating,
motivating, coaching, ordering,
supervising, etc. subordinates
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Thus it describes how managers direct
and influence subordinates, getting
others to perform essential tasks.
By establishing the proper atmosphere,
they help their subordinates do their
best.
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Controlling
Controlling means that managers attempt to ensure that
the organisation is moving towards its goals.
If some part of their organisation is on the wrong track –
if it’s not working toward stated goals or is not doing so
effectively – managers try to find out why and set things
right.
This requires that managers set standards(plan),
measure actual performance, compare it to the plan and
take corrective action where necessary
PLANNING
It is a conscious process of setting
objectives, selecting and developing
the best course of action to
accomplish the objectives
Planning therefore implies that managers
think through their goals and actions in
advance. Their actions are usually based on
some method, plan, or logic rather than on a
hunch.
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Importance of planning
Helps in anticipating the future, hence prepares for the
future problems
Sets the direction that one should take- helps in charting
the course to be followed
Enables decision making- decisions are based on what
the organisation seeks to achieve
Provides a basis upon which the performance of
organisations and management is to be measured
The Planning Process
Set objectives- what would you want the organisation to
achieve?
Identify alternatives to achieve the objectives- this
requires divergent thinking. Do not restrict yourself
Evaluate the alternatives- pick those alternatives that
are feasible. This calls for convergent thinking
Rank the alternatives- the most preferred being ranked
highest and vice versa
Select the best option- the highest ranked option
Implement the selected option
Evaluate its effectiveness in achieving the objectives
Take corrective action where necessary
Why organisations fail to plan?
Fear of being in a straight jacket
Fear of being measured
Lack of knowledge on how to plan
Fear of the unknown
Types of plans
Strategic plans
These are long –that provide organisations with overall
direction-spelling out how organisations want to be
known(vision); their purpose (mission); key objectives
and how the organisation will achieve them
They are the responsibility of senior managers (top
level managers)
The process of coming up with a strategic plan
involves:
setting a vision-a statement of hopes, aspirations,
and/or wishes of the organisation’s future i.e. where
the leadership would like the organisation to be in the
future.
It serves as a beacon and control of the organisation
Setting an organisation’s mission- this is an enduring
statement of purpose that outlines how an
organisation will achieve its vision-products; markets;
skills; technology; shareholders; etc.
Setting a value statement- an outline of the
organisation’s values
Objectives setting
Situational analysis/environmental scan
Development of strategy
Strategy implementation
Strategy control
SBU Plans- these are only found in organisations that
have strategic plans
They explain how an organisation’s SBU will
contribute to the organisation’s overall strategic plan
They are the responsibility of the top level managers of
the SBU
Functional/Tactical plans- these are plans that are
developed by the organisation’s functions
(departments)
They outline how each function will contribute to the
implementation of the overall strategic plan
It is the responsibility of the middle managers
Functional/Tactical plans operationalize the strategic
plans
Operational/Activity plans-these are plans that guide
the day to day activities of an organisation
They operationalise the functional plans
They are the responsibility of first line managers
Organising
It is the process of establishing a structure of an
organisation and the allocation of resources
Organizing means that managers coordinate the human
and material resources of the organisation. The
effectiveness of an organisation depends on its ability to
marshal its resources to attain its goals.
ORGANISATIONAL STRUCTURE
Structure is a pattern of relationships among positions
and among members of an organisation.
Structure makes possible the management function and
creates a framework of order and command thru which
activities of the organisation can be performed
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BENEFITS OF STRUCTURE
Assigns resources to tasks
Clarifies employee responsibilities and how they should
interact using job descriptions, organisation charts, etc.
Helps employees to know what is expected of them
through rules and regulations
Makes it possible to evaluate employee performance
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Enable decision making through designing methods of
collecting and evaluating information
Creates order in the organisation through assigning
authority and responsibility
What are the other benefits?
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ORGANISATIONAL STRUCTURE
PRINCIPLES
Specialization –process of identifying particular
tasks and assigning them to individuals/teams
trained to perform them
Standardization-process of developing an
organization's procedures in such a way that
employee performance of tasks is consistent HOW
IS THIS ACHIEVED?
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Co-ordination-are the formal and informal
procedures that integrate activities performed by
separate groups in an organisation. HOW?
Authority-the right to decide and act, this is
distributed differently in organization's
CENTRALISATION vs. DECENTRALISATION
Size of work group (span of control) how many
people should be in a work group; section and
department or even the entire organisation
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TYPES OF STRUCTURES
1. Functional-based on kind(s) of work activities.
Authority tends to be centralized
2. Product/Market structure-based on the
products/markets being served by the
organisation
3. Matrix/Taskforce-designed to overcome
weaknesses of the former two structures. Is also
not permanent.
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Functional structure
advantages
Fosters the development of expertise as it
requires more technical skills
Requires few interpersonal skills
Requires little internal co-ordination
Suitable for stable environment
disadvantages
Does not foster development of general managers
Has a narrow perspective and does not encourage
innovation
Causes bottlenecks due to sequential task performance
Fosters conflict over product priorities
Slow response time in large organisations
Holds top management accountable for profitability
Focus on departmental goals at the expense of
organisational issues
Product/market structure
suitable for a changing environment
Allows for high product visibility
Facilitates training of general managers
Allows for better assessment of managers’ performance
Adaptable to local needs
allows parallel processing of multiple tasks
Allows full concentration on tasks
disadvantages
Fosters politics in resource allocation
Does not foster co-ordination of activities among
divisions
Creates conflicts between divisional and corporate
priorities
May be difficult to manage diverse lines
Matrix structure
Gives flexibility to the organisation
Stimulates interdisciplinary co-operation
Develops employee skills
Allows expertise to be moved to areas of need
Motivates people through identifying with the end
product
Involves and challenges people
Frees top management for planning
disadvantages
Risks duplication of effort by project teams
Risks creating a feeling of anarchy
Very costly to implement
May lead to more discussion than action
Requires high interpersonal skills
affects moral when personnel are reassigned on
completion of task
Encourages power struggles
DETERMINANTS OF STRUCTURES
Strategy being pursued by an organisation
External environment
Stable environment= no unexpected or sudden changes
are rare
changing environment= changes in products, markets,
laws or technology etc. are unlikely to take management
by surprise, as trends can be used to predict the future.
(probability can be attached)
Turbulent environment= changes are sudden and break
away from the past/tradition
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Cannot attach probability
Coping structures:
Mechanistic system
Specialisation
High job depth
Suitable for stable environment
Organic system
Individuals work in group settings
Open and genuine communication
Suitable for turbulent environment
NB. Combination of two suitable for changing
environment
Technology/Task
Study carried out by Woodward
Divided-firms into 3 categories unit and small batch
production, large batch and mass production and
process production
Findings:
The more complex the technology the more
managerial positions
Span of management increases from unit to process
production method
The greater the technological complexity, the larger
the clerical and administrative staff
Nature of employees/managers
Management’s beliefs- theory X vs. Y
Employees’ background- level of education, skills
levels, etc.
Stage in organisation life cycle
Entrepreneurial= focus is on innovation, creativity and
acquisition of resources
Collectivity stage= emphasis on cohesion,
commitment, co-operation and a personal form of
leadership
Formalisation and control= emphasis is on efficiency
and developing rules and procedures to enhance
stability. Thus organisation becomes more
conservative
Bureaucracy= focuses on rules and procedures at the
expense of task performance. Tasks become undoable
without reference to policies and procedures
Leading
Organisation culture
Nature of tasks
Pressure of time
Work groups
The general environment
The leader/manager
Manager’s background
Manager’s values and knowledge
Superior’s expectations and behavior
peer’s expectations
Control
Controlling is a very important management function
which entails the monitoring, comparing and
correcting work performance
Effective controls ensure that activities are completed
in ways that lead to the attainment of goals
Why control is necessary?
• It is the only way that managers can know whether
organizational goals are being met and if not, the
reasons why.
• Control is important because of employee
empowerment. Many managers are reluctant to
empower their employees because they fear something
will go wrong for which they would be held
responsible. However, an effective control system can
provide information and feedback on employee
performance and minimize the chance of potential
problems
Why control is necessary-
continued
It facilities the protection of an organisation and its
assets. Today’s environment brings heightened threats
from natural disasters, financial scandals, workplace
violence, supply chain disruptions, security breaches,
and even possible terror attacks. Managers must
protect organizational assets in the event that as of
these things should happen.
The Control Process
The control process is a three step process of
measuring actual performance, comparing actual
performance against a standard, and taking
managerial action to correct deviations or to address
inadequate standards.
The control process assumes that performance
standards already exist, and they do
continued
Step 1:-Measuring Actual Performance-to determine
what actual performance is, a manager must first get
information about it. Thus, the first step in control is
measuring.
Four approaches used by managers to measure and
report actual performance are personal observations,
statistical reports, oral reports, and written reports.
Step 2:-Comparing Actual Performance Against the
Standard-The comparing step determines the
variation between actual performance and the
standard
The control process-continued
Step 3-Taking Managerial Action-managers can choose
among three possible courses of action: do nothing,
correct the actual performance, or revise the
standards:
1. Correct Actual Performance-depending on what the
problem is, a manager could take different corrective
actions. For instance, if unsatisfactory work is the reason
for performance variations, the manager could correct it
by things such as training programmes, disciplinary
action, changes in compensation practices and so forth.
Control process-continued
ii. Revise the standard-its possible that the variance was
a result of an unrealistic standard-too low or too high a
goal. In that situation, the standard needs the corrective
action, not the performance. If performance consistently
exceeds the goal, then a manager should look at whether
the goal is too easy and needs to be raised.
Controlling for organizational
Performance
Measures of Organizational Performance:
i. Organisational Productivity-productivity is the
amount of goods or services produced divided by the
inputs needed to generate that output. Output is
measured by the sales revenue an organisation
receives when goods are sold (selling priceXnumber
sold).
ii. Organisational effectiveness: is a measure of how
appropriate organizational goals are and how well
those goals are being met
Controlling for organizational
Performance-continued
iii. Industry and Company Rankings-rankings are a
popular way for managers to measure their
organisation’s performance. Rankings are determined by
specific performance measures, which are different for
each list.
Types of Control
1. Feed forward Control-prevents problems because it
takes place before the actual activity. The key to feed
forward controls is taking managerial action before a
problem occurs. That way, problems can be prevented
rather than having to correct them after any
damage(poor-quality products, lost customers, lost
revenue, etc.) has already been done. However, these
controls require timely and accurate information that
isn’t always easy to get.
Types of control-continued
11. Concurrent control-takes place while a work activity is
in progress. The best-known form of concurrent control
is direct supervision, another term for it is management
by walking around (MBWA). MBWA is a situation where
a manager is in the work area interacting directly with
employees.
iii. Feedback Control-in feedback control, the control
takes place after the activity is done.
Control Tools that Managers can
use
1. Financial Controls: this includes the analysis of
income statements for excessive expenses. Managers
might also calculate financial ratios to ensure that
sufficient cash is available to pay ongoing expenses, that
debt levels haven’t become too high, or that assets are
being used productively. Managers might use traditional
financial measures such as ratio analysis and budget
analysis.
Control Tools that Managers can
Use-continued
2. Balanced Scorecard:- the balanced score card
approach is a way to evaluate organizational
performance from more than just the financial
perspective. A balanced scorecard typically looks at four
areas that contribute to a company’s performance:
financial, customer, internal processes, and
people/innovation/growth assets. According to this
approach, managers should develop goals in each of the
four areas and then measure whether the goals are being
met
Control Tools that Managers can
Use-continued
3. Information controls-managers deal with information
controls in two ways:
a. As a tool to help them control other organizational
activities and
b. As an organizational area they need to control
1. How is information used in controlling:-managers
need the right time and in the right amount to monitor
and measure organizational activities and performance
Control Tools that Managers can
use
In measuring actual performance, managers need
information about what is happening within their area
of responsibility and about the standards in order to be
able to compare actual performance with the standard.
They also rely on information to help them determine if
deviations are acceptable. Finally, they rely on
information to help them develop appropriate courses of
action.
continued
ii. Controlling Information-managers must have
comprehensive and secure controls in place to protect
that information. Such controls can range from data
encryption to system firewalls to data backups, and
other techniques as well. Problems can lurk in places
that as organisation might not even have considered, like
blogs, search engines, and Twitter accounts. Sensitive,
defamatory, confidential, or embarrassing,
organizational information has found its way inot
search engine results.
DELEGATION
Act of assigning formal authority and responsibility for
completion of a specific activity
NB. One does not delegate accountability. Manager
will always remain accountable
Delegafollows tion the scalar principle/ chain of
command- authority flows from top to bottom and
one boss for each subordinate
DELEGATION PROCESS
Decide which tasks to delegate
Decide who to delegate to - who has the time, skills
and for whom is it an appropriate and useful
training and development experience
Delegate the task – provide all necessary
information, delegate by results not method
whenever possible and establish free and open
communication
Establish feedback system
The Delegation Grid
Importance
Low High
B1 High
Delegate , A
Have it done Do it now , yourself
Urgency
C B2
Delegate , Delegate parts
Have it done sometime Schedule When Low
Manager’s barriers to delegation
Lack of confidence in subordinate abilities
Manager feels they can do it better
Manager may feel it takes too much time to explain
what needs to be done
Manager may not have skills to delegate
Insecurity
Subordinate’s fears
Insecurity – penalties for failure to perform may
outweigh benefits of accepting assignment
Lack of sufficient incentives to assume extra
responsibilities
Organisational culture, norms and climate may
discourage delegation
Overcoming barriers