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    "Xerox and Fuji Xerox" - Case Study

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    suraj
    Fuji Xerox (FX) played several key roles in Xerox's global strategy, including conducting R&D partnerships, initiating total quality control programs, manufacturing and marketing in Asia, and monitoring competitors. After 1990, FX's role expanded to include selling low-end printers in new markets and acquiring China/Hong Kong operations from Xerox Corporation. Key factors in FX and Xerox's successful alliance included trust between the companies, shared ownership, quality programs, technology collaboration, and FX helping Xerox gain market share through products like the 10 series copiers. Over time, FX increased its ownership of various regional operations.

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    "Xerox and Fuji Xerox" - Case Study

    Uploaded by

    suraj
    82 views7 pages
    Fuji Xerox (FX) played several key roles in Xerox's global strategy, including conducting R&D partnerships, initiating total quality control programs, manufacturing and marketing in Asia, and monitoring competitors. After 1990, FX's role expanded to include selling low-end printers in new markets and acquiring China/Hong Kong operations from Xerox Corporation. Key factors in FX and Xerox's successful alliance included trust between the companies, shared ownership, quality programs, technology collaboration, and FX helping Xerox gain market share through products like the 10 series copiers. Over time, FX increased its ownership of various regional operations.

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    Xerox and FX case study

    Original Title

    Xerox and FX

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    Fuji Xerox (FX) played several key roles in Xerox's global strategy, including conducting R&D partnerships, initiating total quality control programs, manufacturing and marketing in Asia, and monitoring competitors. After 1990, FX's role expanded to include selling low-end printers in new markets and acquiring China/Hong Kong operations from Xerox Corporation. Key factors in FX and Xerox's successful alliance included trust between the companies, shared ownership, quality programs, technology collaboration, and FX helping Xerox gain market share through products like the 10 series copiers. Over time, FX increased its ownership of various regional operations.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    82 views7 pages

    "Xerox and Fuji Xerox" - Case Study

    Uploaded by

    suraj
    Fuji Xerox (FX) played several key roles in Xerox's global strategy, including conducting R&D partnerships, initiating total quality control programs, manufacturing and marketing in Asia, and monitoring competitors. After 1990, FX's role expanded to include selling low-end printers in new markets and acquiring China/Hong Kong operations from Xerox Corporation. Key factors in FX and Xerox's successful alliance included trust between the companies, shared ownership, quality programs, technology collaboration, and FX helping Xerox gain market share through products like the 10 series copiers. Over time, FX increased its ownership of various regional operations.

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    “Xerox and Fuji Xerox” - Case

    Study
    What role did FX play in Xerox's
    global strategy?
    • R&D partnership.
    • TQC initiator.
    • A manufacturing and marketing unit for the Asian market.
    • Transfer of production facilities to Fuji Xerox.
    • Competitor watchdog.
    • "It's small, but it's a Xerox".
    Change in role after 1990
    • Established Xerox International Partners to sell low-end printers in
    North America and Europe.
    • R&D partner for Xerox Corporation.
    • Expansion of Fuji Xerox to Asia-Pacific market.
    • Acquired China/Hong Kong Operations from Xerox Corporation
    in 2000.
    • 75% share held by Fuji Photo and 25% share by Xerox.
    Performance measures
    • Low end copiers – FX was the source to Xerox and Rank Xerox
    • Fx grew at a faster rate than Xerox
    • Net earnings of Xerox grew from 5% to 22% ( 1981 -1988)
    • Sales contribution by FX – Grew from $32 million to $620 million (1980 – 1988)
    • 10 Series developed by FX helped Xerox win back market share
    • The leadership through Quality program enabled in achieving goals
     Increased Market research and competitive benchmarking
     JIT manufacturing to decrease cost
     Faster product development
     Development of state of art technology
     A devotion to quality in all areas
    Key Success Factors in the alliance
    • The trust built up between the companies.

    • 50-50 ownership structure between Xerox and FX.

    • Total Quality Control Program initiated in both the firms.

    • Continuous rising capabilities of Xerox Group’s competitors, particularly


    Canon, thereby leading to their growth.

    • Development of the 10 series by FX helped Xerox gain its market share


    thereby strengthening the alliance.

    • Flexibility in the contract agreement between both the firms.

    • Effective collaboration and sharing of technology between the firms.


    Changes after 1990
    • 1990 - Acquires management and property rights of four Asia-Pacific
    countries from Rank Xerox.
    • 1991 - Jointly with Xerox Corporation, establishes Xerox International
    Partners to sell low-end printers in North America and Europe.
    • 1998 - Acquires full ownership of Fuji Xerox Korea Co., Ltd.
    • 2000 - Acquires China/Hong Kong Operations from Xerox Corporation.
    • 2001 - Consolidated to Fuji Photo Film Group with equity increase to
    75% owned by Fuji Photo Film and 25% by Xerox Corporation.
    • 2006 - With the establishment of FUJIFILM Holdings Corporation; FX
    becomes affiliated with the new company.
    Q&A

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