Strategic HR Vs Traditional HR: Role of HR Is Evolving in Recent Years

Strategic HR Vs Traditional HR
Role of HR is evolving in recent years.

•Significant Contribution of HR in organization’s
performance improvement.
•In the most financial successful organizations, HR is
increasingly being seen as a critical strategic partner and
assuming far-reaching and transformational roles and
responsibilities.
•Strategic approach to HR involves abandoning the
mindset and practices of “personnel management” and
focus more on strategic issues than operational issues
Strategic HRM:
– Involves the development of a consistent, aligned

collection of practices, programs, and polices to facilitate
the achievement of the organization’s strategic objectives
– Implications of corporate strategy for all HR systems within
a organization by translating company objectives into
specific people management systems.
SHR can be contrasted to the more Traditional administrative focus of HR
through an examination of four different roles that HR can play in an
organization.
Strategic focus
Strategic Partner Change agent
Systems People
Admin Expert EMP Champion
Operational focus
HR should deliver results that enrich the organization’s value to
its customers, its investors, and its employees.
This can be accomplished in four ways
1. HR becoming a partner with senior and line managers in
strategy execution
2. HR becoming an expert in the way that work is organized and
executed
3. HR becoming a champion for employees, working to increase
employee contribution and commitment to the organization
4. HR becoming an agent of continuous transformation that
shapes processes and culture to improve an organization’s
capacity for change.
• Strategic Partner Role:
• The first role involves becoming a partner in
strategic execution.
• HR is responsible for Organizational structure
• HR will conduct an audit to help managers
identify those components that need to be
changed to facilitate strategy execution
• These activities require HR executives to acquire
new skills and capabilities to allow HR to add
value for the executive team with confidence.
• Administrative Expert Role
• Rule-making policies while ensuring that the
required routine work still gets done
effectively and efficiently.
• This require improving or “rethinking” a
number of traditional HR functions, such as
benefits and selection, which now can be
automated using technology, and therefore be
more cost efficient.
• Employee Champion
• HR are accountable for ensuring that employees
are fully engaged in and committed to the
organization.
• Enhance employee morale and training line
managers to recognize and avoid the causes of
low morale, such as unclear goals, unfocused
priorities, and ambiguous performance
management.
• Represent your employees to SM, on specific
decision related to them directly
• As a Change Agent
• HR has to be able to build the organization’s
capacity to embrace and capitalize on new
situations, ensuring that change initiatives are
defined, developed, and delivered in a timely
manner.
• HR roles in Knowledge based economy
– Human capital steward
– Knowledge facilitator
– Relationship builder
– Rapid deployment specialist
Human capital steward
• It involves the creation of an environment and culture in
which employees voluntarily want to contribute their
skills, ideas, and energy
• A competitive advantage can be taken only when the
best employees are recruited, duly motivated, and
retained.
Knowledge facilitator Role
• it involves the procurement of the necessary employee
knowledge and skills sets that allow information to be
acquired, developed, and disseminated, providing a
competitive advantage.
• Employees teach and learn from each other and
knowledge sharing is valued and rewarded.
Relationship Builder
• It involves the development of structure, work
practices, and organizational culture that allow
individuals to work together, across departments and
functions
• To ensure competitiveness, networks need to be
developed that focus on the strategic objectives of
the organization and how synergies and team work
that lead to outstanding performance are valued and
rewarded.
Rapid deployment specialist:
• It involves the creation of an organization structure and HR

systems that are fluid and adaptable to rapid change in
response to external opportunities and threats.
• The global, knowledge based economy changes quickly and

frequently and success in such an environment mandates
flexibility and a culture that embraces change
SHRM critical HR competencies
• Strategic contribution
– (development of strategy, connecting organization to external constituents, and
implementing system that align employee performance with company strategy)
• Business knowledge
– (involves understanding the operations of organizations, putting the knowledge
into the result)
• Personal credibility
– (measureable values be demonstrated in programs and policies implemented)
• HR delivery
– (involve serving internal customers through effective and efficient program related
to staffing, performance management, and employee development)
• HR technology
– (involves using technology to improve the organization’s management of its
people)
• Lepak and Snell’s employment models
High Quadrant 4: Quadrant 1:

Alliances/Partnershi Knowledge based
ps employment
Collaborative-Based Commitment based
HR configuration HR configuration
Uniqueness
Quadrant 3: Quadrant 2:
Contractual work Alliances/Partnershi
arrangements ps
Compliance based Collaborative-Based
Low HR configuration HR configuration
Low High
Strategic
Value
• Lepak and snell’s employment models
• Characteristics of human capital using two
dimensions. Strategic Value and uniqueness
• Strategic Value:
• The extent of its potential to improve efficiency,
effectiveness, exploit market opportunities, or
neutralize potential threats
• Uniqueness
– the degree to which it is specialized and not
widely available
• Quadrant 1:
– Illustrate knowledge based employment, human capital
that is unique and has high strategic value to the
organization. Heavy investment in t&d, employee
autonomy and participation, employee security, and
compensation system
• Quadrant 2:
– Illustrate job-based employment, human capital that has
limited uniqueness but is of high strategic value to the
organization. Less investment will be made in employees
and the organization will seek to acquire individuals with
requisite skills rather provide training. Shorter time frame
will be established for performance and reward and jobs
will be more standardized.
• Quadrant 3:
– Illustrate contractual employment, human capital that is not unique
nor of strategic value to the organization. Compliance based, structure
and directions would be provided for employees and systems
established to ensure that employees comply with rules, and
procedures, little direction and training. Compensation would be
based on ensuring compliance with the set work structure
• Quadrant 4:
– Illustrate alliance/partnership employment, human capital that is
unique but out of limited strategic value to the organization.
Collaborative based human resource management, much of work
would be outsourced, organization would select alliance partner who
are committed to the relationship as well as the organization’s success
Traditional HR Strategic HR
Responsibility of HR Staff specialists Line manager
Focus Employee relations Partnership with internal

and external customers
Initiatives Slow, reactive, fragmented Fast, proactive, integrated
Role of HR Transactional, change Transformational, change
follower, and respondent leader, and initiator
Time horizon Short term Short, medium, long
Control Bureaucratic-role, policies, organic,-flexible, whatever
procedure is necessary to succeed
Job design Tight division of labor, Broad, flexible, cross
independence, training, teams
specialization
Key investment Capital, products People, knowledge
Accountability Cost center Investment center

• Barriers to Strategic HR
– Short-term mentality/focus on current performance
– Inability of HR to think strategically
– Lack of appreciation of what HR can contribute
– Failure to understand general manager’s role as an HR
manager
– Difficulty in quantifying many HR outcomes
– Perception of human assets as higher risk investment
– Incentives for change that might arise

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Strategic HR Vs Traditional HR

Role of HR is evolving in recent years.

– Involves the development of a consistent, aligned

Strategic Partner Change agent

Admin Expert EMP Champion

• It involves the creation of an organization structure and HR

• The global, knowledge based economy changes quickly and

High Quadrant 4: Quadrant 1:

Focus Employee relations Partnership with internal

Accountability Cost center Investment center

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