Hero Honda Final

NIT JAMSHEDPUR
C
B
Z
Made By-
Anurag Kumar:-2016UGPI008
Pratyush Kumar Sahu :-2016UGPI009
Jyoti Nirala :-2016UGPI010
Manindra Haldar :-2016UGPI011
Ayush Kumar:- 2016UGPI012
Ajay Kumar:- :-2016UGPI013
INTRODUCTION
1 JULY 1923, KAMALIA
 Hero cycles was established by Four Munjal brothers:-
Brijmohan lal Munjal, Om prakash Munjal ,Satyanand
Munjal, Dayanand Munjal in1956 with a small
investment of Rs 50,000 in Ludhiana punjab.
 Started with a small bicycle manufacturing unit.
 1958, Got license.
 1975, world largest cycle manufacturer.
INTRODUCTION
November 17,1956
 1937, Started to manufacture piston rings.

 Honda motor company was founded by Soichiro
Honda in October 1946.
 World largest motorcycle manufacturer since 1959
 A Japanese public multinational conglomerate
corporation primarily known as a manufacturer of :
power equipment
motorcycle
automobiles
aircraft
1984
A Joint venture between the Hero Group

and Honda Motor Company was
established in 1984 as the Hero Honda
Motors Limited in Dharuhera, India.
Launched first bike hero honda cd100
Hero Honda CBZ was launched in early 1999 by Hero Honda Motors
India Ltd.
FEATURES
Engine Maiden 156.8cc engine with air
cooling , 4 - stroke single cylinder
Transmission 5 Speed constant mesh
Suspension Front : Telescopic hydraulic type and

Rear : Rectangular swing arm with 5
step adjustable gas reservoir
suspension
Brakes Front :Nissin Disc Dia 240 mm and

Rear : drum 130 mm
Tires Front : 80 / 100 x 18 – 47 P and Rear :

100 / 90 x 18 – 56 P
Wheelbase 1,325 mm
Dimensions L: 2,080 mm
W: 765 mm
H: 1,145 mm
Fuel capacity 12.1 litre

INTRODUCTORY STAGE
(MARKET PENETRATION STRATEGIES)
 It has the feature of larger spring operated nozzle to provide a

richer fuel air mixture to engine for better acceleration.
 An air injection system injects fresh air into the exhaust port, to
meet the emission norms.
 Styling of Bike was scaled version of famous Honda CB series.
 It was labeled as fast and Sport looking Bike.
 Target market were young boys in the age 18-30 middle class.
 INTRODUCTION TO HERO HONDA PASSPORT PROGRAM.
 Positioning were Bikers who want to live life in extreme.

GROWTH STAGE
 Increasing rate of sales.
 Entrance of competitors.
 Started to make profit.
 At that time Hero honda was holding 51% market
share whereas Bajaj 26% and TVS 11%.
MATURITY STAGE
 CBZ went unchanged more or less for 5 years.
 But in 2004 When CBZ was in maturity stage, it launched a

new variant called CBZ* (star) featuring new graphics and
Electric self-start was introduced to boost sales.
 The bike did not feature any engine or performance

upgrades.
 The only change was in its carburettor, it was changed from

the Sliding Type carburettor to a conventional CV
carburettor, which increased the fuel-efficiency but
hampered the pick-up, the greatest feature of the bike.
DECLINE
 The production of CBZ star was discontinued after
september 2005
 Reason for decline can be enumerated as:-
(1) The mileage of bike was low.
(2) Many competitor entered in 150cc segment.
(3) Fit and Finish The fit and finish of this bike is still not the
Hero Honda benchmark.
(4) The welding job on the Chassis looks a little shoddy.
(5) The heat shield on the exhaust does not blend
seamlessly.
PROJECT LIFE CYCLE CURVE
After declination of Hero Honda CBZ star, A
upgraded model of CBZ star was launched
RE-LAUNCHED
2007
IMPROVED
RE LAUNCH OF CBZ
 CBZ Xtreme is a 150 cc bike from Hero Honda Motors

which is the successor of the legend Hero Honda CBZ.
 The bike was introduced in the year 2007.
 Except for a mild resemblance to the older CBZ's

headlamp, the new CBZ Xtreme has little else in common.
 But the bike followed the grand success made by Hero
Honda CBZ.
FEATURES
Manufacturer Hero Honda
Predecessor CBZ
Class Naked bike
Engine 149.2 cc (9.10 cu in)
Bore / stroke 57.3 mm × 57.8 mm (2.26 in × 2.28 in)
Transmission 5-speed, constant mesh
Brakes front 240 mm disc

rear 130 mm drum
Wheelbase 1,325 mm (52.2 in)
Dimensions L: 2,080 mm (82 in)

W: 765 mm (30.1 in)
H: 1,145 mm (45.1 in)
Fuel capacity 12.3 litres (2.7 imp gal; 3.2 US gal)

CURRENT SCENERIO OF THE COMPANY
 Under the joint venture hero group could not export to
international market (except NEPAL, BANGLADESH and
SRILANKA)
 By December 2010, The board of directors of Hero Honda
group decided to terminate the joint venture.
 Each company were holding 26% stake of HERO HONDA.
 The hero group buy out the 26% stake of HONDA.
 The name of company was changed to HERO
MOTORCORP LIMITED on 26 July 2011.
 CURRENTLY HERO MOTORCORP is holding 53.5% market
share whereas HONDA is holding 20.5% .
INFERENCES
 The Hero Group's phenomenal growth is the result of

constant innovations, a close watch on costs and the
dynamic leadership of the Group Chairman,
characterized by an ethos of entrepreneurship, of
right attitudes and building stronger relationships with
investors, partners, vendors and dealers
and customers

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NIT JAMSHEDPUR

 1937, Started to manufacture piston rings.

A Joint venture between the Hero Group

Suspension Front : Telescopic hydraulic type and

Brakes Front :Nissin Disc Dia 240 mm and

Tires Front : 80 / 100 x 18 – 47 P and Rear :

Fuel capacity 12.1 litre

 It has the feature of larger spring operated nozzle to provide a

 Styling of Bike was scaled version of famous Honda CB series.

 It was labeled as fast and Sport looking Bike.

 INTRODUCTION TO HERO HONDA PASSPORT PROGRAM.

 Positioning were Bikers who want to live life in extreme.

 CBZ went unchanged more or less for 5 years.

 But in 2004 When CBZ was in maturity stage, it launched a

 The bike did not feature any engine or performance

 The only change was in its carburettor, it was changed from

 CBZ Xtreme is a 150 cc bike from Hero Honda Motors

 The bike was introduced in the year 2007.

 Except for a mild resemblance to the older CBZ's

Manufacturer Hero Honda

Class Naked bike

Engine 149.2 cc (9.10 cu in)

Bore / stroke 57.3 mm × 57.8 mm (2.26 in × 2.28 in)

Transmission 5-speed, constant mesh

Brakes front 240 mm disc

Wheelbase 1,325 mm (52.2 in)

Dimensions L: 2,080 mm (82 in)

Fuel capacity 12.3 litres (2.7 imp gal; 3.2 US gal)

 The Hero Group's phenomenal growth is the result of

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