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    Case Study - Rocky Kaushal

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    abhishek
    This presentation summarizes the operations of a retail chain called "Suvidha" and proposes recommendations to optimize employee costs and customer wait times. Key issues include poor manpower planning during peak hours, slower checkouts, and less cash tills. The presentation recommends (1) adding more cash tills to enable faster checkouts, (2) implementing an efficient sales force planning and shift roster to increase sales and productivity, and (3) continuing to use part-time employees to control costs while improving customer service during peak periods.

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    © All Rights Reserved
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    Case Study - Rocky Kaushal

    Uploaded by

    abhishek
    214 views10 pages
    This presentation summarizes the operations of a retail chain called "Suvidha" and proposes recommendations to optimize employee costs and customer wait times. Key issues include poor manpower planning during peak hours, slower checkouts, and less cash tills. The presentation recommends (1) adding more cash tills to enable faster checkouts, (2) implementing an efficient sales force planning and shift roster to increase sales and productivity, and (3) continuing to use part-time employees to control costs while improving customer service during peak periods.

    Original Description:

    SUVIDHA A RETAIL SUCCESS PATH

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    This presentation summarizes the operations of a retail chain called "Suvidha" and proposes recommendations to optimize employee costs and customer wait times. Key issues include poor manpower planning during peak hours, slower checkouts, and less cash tills. The presentation recommends (1) adding more cash tills to enable faster checkouts, (2) implementing an efficient sales force planning and shift roster to increase sales and productivity, and (3) continuing to use part-time employees to control costs while improving customer service during peak periods.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    214 views10 pages

    Case Study - Rocky Kaushal

    Uploaded by

    abhishek
    This presentation summarizes the operations of a retail chain called "Suvidha" and proposes recommendations to optimize employee costs and customer wait times. Key issues include poor manpower planning during peak hours, slower checkouts, and less cash tills. The presentation recommends (1) adding more cash tills to enable faster checkouts, (2) implementing an efficient sales force planning and shift roster to increase sales and productivity, and (3) continuing to use part-time employees to control costs while improving customer service during peak periods.

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    You are on page 1of 10

    Presenting

    “Suvidha’s”Success Path

    Name of the Presenter: Rocky Kaushal


    Designation: Department Manager
    Store: Elante Chandigarh
    Case Explanation
    • Suvidha an upcoming chain of retail spreading their network in
    major Metro cities.
    • It has established a good name in quality home made food
    products name ‘Mom’s recipes.
    • These product range from ready to cook vegetables ,chapattis,
    pickles, salads etc.

    • Optimizing the operations, with specific focus on employee


    costs and waiting time at the billing counters.
    • Peak Hours on weekdays- 5PM to 8PM. (50% Footfalls).
    • Major Issues with manpower planning.
    SWOT Analysis
    Strengths Weaknesses

     Immense popularity in working class.  Poor Manpower planning.


     Ready-to-cook homemade food with  Slower Checkouts.
    less competition.  Less cash tills.
     Special importance to customer service.  Contract Employees.

    Opportunities Threats

     Efficient manpower planning.  Losing customer base.


     Faster Checkouts to retain customers. 
     Average customer purchase can 
    increase by efficient sales force.

    Customer Footfall Patterns
    400

    350

    300

    250

    200

    MON
    150
    TUE
    100 WED
    THU
    50
    FRI
    0 SAT
    10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM
    SUN
    9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM
    MON 11 23 27 45 62 28 23 53 123 135 114 24 7
    TUE 9 27 32 54 63 25 20 67 104 127 109 22 9
    WED 12 18 22 38 56 19 25 47 87 112 125 21 6
    THU 14 20 25 63 87 37 30 72 75 178 132 27 10
    FRI 10 25 34 55 76 33 40 85 115 187 167 25 8
    SAT 32 41 58 134 178 112 123 157 234 267 255 48 32
    SUN 22 47 67 124 212 155 167 225 302 335 305 54 27
    Axis Title
    REQUIRED MANPOWER
    Time CUSTOMER FOOTFALLS REQUIRED FLOOR MANPOWER
    From To MON TUE WED THU FRI SAT SUN MON TUE WED THU FRI SAT SUN
    9:00 AM 10:00 AM 11 9 12 14 10 32 22 1 1 1 1 1 2 2
    10:00 AM 11:00 AM 23 27 18 20 25 41 47 2 2 1 1 2 3 3
    11:00 AM 12:00 PM 27 32 22 25 34 58 67 2 2 1 2 2 4 4
    12:00 PM 1:00 PM 45 54 38 63 55 134 124 3 4 3 4 4 9 8
    1:00 PM 2:00 PM 62 63 56 87 76 178 212 4 4 4 6 5 12 14
    2:00 PM 3:00 PM 28 25 19 37 33 112 155 2 2 1 2 2 7 10
    3:00 PM 4:00 PM 23 20 25 30 40 123 167 2 1 2 2 3 8 11
    4:00 PM 5:00 PM 53 67 47 72 85 157 225 4 4 3 5 6 10 15
    5:00 PM 6:00 PM 123 104 87 75 115 234 302 8 7 6 5 8 16 20
    6:00 PM 7:00 PM 135 127 112 178 187 267 335 9 8 7 12 12 18 22
    7:00 PM 8:00 PM 114 109 125 132 167 255 305 8 7 8 9 11 17 20
    8:00 PM 9:00 PM 24 22 21 27 25 48 54 2 1 1 2 2 3 4
    9:00 PM 10:00 PM 7 9 6 10 8 32 27 1 1 0 1 1 2 2
    Total Customers 675 668 588 770 860 1671 2042 45 45 39 51 57 111 136
    MANPOWER PLANNING
    CURRENT SHIFT PLAN Mon Tue Wed Thu Fri Sat Sun SHIFT TIME
    - First shift 4 4 4 4 4 8 8 9AM TO 5PM
    Sales persons
    - Second shift 8 8 8 8 8 12 12 2PM TO 10 PM
    Sales persons Total 12 12 12 12 12 20 20
    - First shift 2 2 2 2 2 4 4 9AM TO 5PM
    Billing staff
    -Second shift 4 4 4 4 4 6 6 2PM TO 10 PM
    Billing staff Total 6 6 6 6 6 10 10

    NEW SHIFT PLAN Mon Tue Wed Thu Fri Sat Sun Job Type
    9AM TO 5 PM 2 2 2 2 2 3 3 Full Time
    12 AM TO 8PM 2 2 2 3 3 4 5 Full Time
    Sales persons 1PM TO 9 PM 2 2 2 3 3 4 4 Full Time
    2PM TO 10 PM 1 1 1 1 1 2 2 Full Time
    5PM TO 9PM 6 5 5 6 6 8 10 Part timers
    Sales persons Total 13 12 12 15 15 21 24
    9AM TO 5 PM 1 1 1 1 1 2 2 Full Time
    12 AM TO 8PM 1 1 1 2 2 2 3 Full Time
    Billing staff 1PM TO 9 PM 2 2 1 2 2 3 3 Full Time
    2PM TO 10 PM 1 1 1 1 1 1 1 Full Time
    5PM TO 9PM 4 4 3 5 5 7 8 Part timers
    Billing staff Total 9 9 7 11 11 15 17
    Guidelines by the company
    • Sales Staff Req.- 1 per 15 customers.

    • Billing Staff Req.- 1 per 20 customers in an hour as billing time


    per customer is 3 min.

    • Staff cost/hour- Rs 37.5.

    • Cash Till operation cost/hour- Rs 55 (including staff cost)


    Recommendation and Way Forward
    • Adding 5 Cash Tills will help in Faster Checkouts.

    • Following the planned roaster will help in increasing sales by


    suggestive selling & effective use of sales force.

    • Planned cash till roaster will help us retain our customers.

    • Employee costs remains same by using “Part Timers”.

    • Need to focus on Peak & Non-peak hours for increasing


    individuals productivity.
    Conclusion
    • Adding cash till is at good cost.

    • By Reducing the manpower will not be able to serve our


    customer in a better way.

    • Cash till checkouts will not be faster.

    • Effective sale force planning will have in increasing average


    ticket value & thus increasing sale.
    Thank You

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