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    Eating Out Presentation

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    lydianajaswin
    This study examines factors affecting eating out behavior in Kuching, Sarawak, Malaysia in 2017. It found that the social factor, such as eating out with family and friends, had the highest influence on people's decisions and ranked as the most important factor. Price was the second highest factor. Disposable income had the lowest influence and showed no significant relationship with eating out behavior. The study provides implications for the food and beverage industry to focus on providing a comfortable social environment. It recommends eating out can be seen as a positive trend that helps build relationships. The study suggests expanding the research scope and increasing sample size for more robust findings.

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    Eating Out Presentation

    Uploaded by

    lydianajaswin
    101 views16 pages
    This study examines factors affecting eating out behavior in Kuching, Sarawak, Malaysia in 2017. It found that the social factor, such as eating out with family and friends, had the highest influence on people's decisions and ranked as the most important factor. Price was the second highest factor. Disposable income had the lowest influence and showed no significant relationship with eating out behavior. The study provides implications for the food and beverage industry to focus on providing a comfortable social environment. It recommends eating out can be seen as a positive trend that helps build relationships. The study suggests expanding the research scope and increasing sample size for more robust findings.

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    This study examines factors affecting eating out behavior in Kuching, Sarawak, Malaysia in 2017. It found that the social factor, such as eating out with family and friends, had the highest influence on people's decisions and ranked as the most important factor. Price was the second highest factor. Disposable income had the lowest influence and showed no significant relationship with eating out behavior. The study provides implications for the food and beverage industry to focus on providing a comfortable social environment. It recommends eating out can be seen as a positive trend that helps build relationships. The study suggests expanding the research scope and increasing sample size for more robust findings.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    101 views16 pages

    Eating Out Presentation

    Uploaded by

    lydianajaswin
    This study examines factors affecting eating out behavior in Kuching, Sarawak, Malaysia in 2017. It found that the social factor, such as eating out with family and friends, had the highest influence on people's decisions and ranked as the most important factor. Price was the second highest factor. Disposable income had the lowest influence and showed no significant relationship with eating out behavior. The study provides implications for the food and beverage industry to focus on providing a comfortable social environment. It recommends eating out can be seen as a positive trend that helps build relationships. The study suggests expanding the research scope and increasing sample size for more robust findings.

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    A Study on Factors Affecting Eating Out

    Behaviour in Kuching, 2017

    GROUP LEADER : SYLVIA BANUN MAJA


    MEMBERS : HAIROL NIZAM BIN YUSUF
    SIE KIAN HENG
    TAY LIANG ENG
    FAIZUL HAFIZZIE BIN DASUKI
    MOON ZAPPA ANAK JIMMY
    JOSEPHINE MAUNG @ FARIDAH ABDULLAH
    CHAPTER 1: INTRODUCTION

    • Warde and Martens (2000) defined dining out as the


    consumption of all foods taking place outside one’s
    own household.

    • Eating out has become more convenient rather than


    prepare food at home (Lee & Tan, 2006).

    • This is a new lifestyle and it gives birth to a new


    culture known as eating culture.
    RESEARCH AIM
    • To outline the eating out behavior as an unexplored
    area.

    • To find out the factors that influence the behaviour


    or pattern of eating out among Kuching residents.

    • To explore the determinants that affect the way the


    residents in Cat City choose to eat with regards to
    when, where and what to eat and whom do they go
    dining out with.
    RESEARCH OBJECTIVES

    • To rank the factors that influence more on people


    eating out behaviour in Kuching.

    • To investigate whether all factors have significant


    relationship with eating out behavior in Kuching.

    • To see whether eating out behavior in Kuching is


    seen as a positive or negative trend among the
    people in Kuching.
    Research Questions
     Which factor ranks the highest among all?
     Do all factors have significant relationship with eating out
    behaviour?
     Do the people seen eating out behaviour as a positive or
    negative trend?

    Research Hypotheses
    • There is no significant relationship between disposable
    income with eating out behavior in Kuching.
    • There is no significant relationship between prices with
    eating out behavior in Kuching.
    • There is no significant relationship between social with
    eating out behavior in Kuching.
    THEORETICAL FRAMEWORK

    INDEPENDENT DEPENDENT

    DISPOSABLE
    INCOME

    PRICE EATING OUT


    BEHAVIOR

    SOCIAL
    CHAPTER 2: LITERATURE REVIEW
    •Noraziah Ali (2012) - Eating out is not a new phenomenon in Malaysia.
    Economic growth in the urban areas is one important factor that enables
    the urban populations to spend more on food. Families spend their time
    out at shopping complexes also take the opportunity to dine at the food
    courts or nearby restaurants.

    •John Kearney (2010) - Food consumption is variably affected by


    disposable income as rising income leads to increased consumption of
    food.

    •Srividhya (2014)- Food consumption habits has changed due to rise of


    income and living standard.

    •Arora, Chawla, Bansal (2014) - Study discovers that respondents


    prefer to eat irrespective of income except in the case of lower income
    families. And the price is of little concern to them.
    CHAPTER 3: METHODOLOGY
    • Research Design: Quantitative Approach
    • Research Instrument: Questionnaire
    • Consists Of Three Parts:
    - Section A for demographic of respondents and dependent variable,
    - Section B for the factors and
    - Section C is an open ended question (for the use in Chapter 5).

    • Data Analyses: SPSS


    • Population: People in DBKU (City Centre and Petra Jaya) and
    MBKS (Tabuan Jaya and BDC) areas only
    • Sample: 155 people (those who have earned income)
    • Pilot test: 10 sets
    CHAPTER 4: FINDINGS
    FINDINGS
    Ranked Mean Std.
    Item: Social Deviation

    Highest I go to the restaurant with my 3.74 .973


    family.
    2nd I usually eat out for fun with my 3.63 .975
    highest family and friend.
    Lowest I eat out to watch sport displayed 2.63 1.145
    on big screen.

    Ranked Mean Std.


    Item: Price Deviation

    Highest Getting very good quality food is 4.10 .913


    Overall Result a very important to me.
    Lowest The higher the price of a 2.83 1.116
    N Mean Std.
    restaurant, the better quality of
    Deviation
    the food.
    Social 155 35.3226 4.30635
    Ranked Item: Disposable Income Mean Std.
    Price 155 33.8387 6.94457 Deviation

    Disposable 155 29.8710 6.10270 Highest I mind about my healthiness 3.48 .969
    Income when using my money to eating
    out.
    Lowest I earn more money just to spend 2.63 1.081
    on eating out.
    FINDINGS: CORRELATION ANALYSIS
    Value Pearson Correlation Sig. At 0.01 level (2- tailed)

    Factors
    Disposable Income 0.062 0.440
    Price 0.124 0.126
    Social 0.242 0.002

    Research Question 1: Does the disposable income affect eating out behavior in Kuching?
    Null Hypothesis, Ho: There is no significant relationship between disposable income and eating out behavior in
    Kuching.
    Conclusion: Disposable income and eating out behaviour in Kuching show positive linear relationship and weak
    correlation. The Pearson Correlation Coefficient, r, is 0.062 and the p-value is 0.440 > 0.01. Therefore Ho is not
    rejected.

    Research Question 2: Does price affect eating out behavior in Kuching?


    Null Hypothesis, Ho: There is no significant relationship between price and eating out behavior in Kuching.
    Conclusion: price and eating out behaviour in Kuching show positive linear relationship and weak correlation. The
    Pearson Correlation Coefficient, r, is 0.124 and the p-value is 0.126 > 0.01. Therefore Ho is not rejected.

    Research Question 3: Does the social affect eating out behavior in Kuching?
    Null Hypothesis, Ho: There is no significant relationship between disposable income and eating out behavior in
    Kuching.
    Conclusion: Social and eating out behaviour in Kuching show positive linear relationship and weak correlation. The
    Pearson Correlation Coefficient, r, is 0.242 and the p-value is 0.002 which is < 0.01. Therefore Ho be rejected since
    the p-value is less than 0.01.
    CHAPTER 5: DISCUSSION & CONCLUSION
    1. Factors affecting eating out behaviour in Kuching.
    Factor Mean Rank
    Social 35.3226 Highest
    Price 33.8387 2nd Highest
    Disposable income 29.8710 Lowest

    2. All factors have significant relationship with eating out


    behaviour in Kuching.
    Price and social factor: Weak positive relationship
    Disposable income factor: No significant relationship (p-
    value 0.440 > 0.01). Therefore, the disposable income factor
    did not affect much on eating out behaviour among people
    in Kuching.
    3. Section C: “In your opinion, does eating out behaviour can be seen as a trend in
    Kuching?”
    Feedback on eating out behaviour as a positive trend:
    “It should be a positive trend in our current hectic lifestyle livings. It should boom our
    F&B industry in Kuching”.
    ”Yes, it can be seen as a trend nowadays most of people working and no time to cook for
    themselves especially during the weekdays”.
    “In my opinion, eating out behaviour can be seen as a trend in Kuching. It is a good time
    and quality which can help to release stress and comfort me”.
    “Yes, because the price is affordable and that’s the only way to spend quality times with
    family and friends”.

    Feedback on eating out behavior as a negative trend:


    “No. Because I’m not the type of someone that spend much on food”.
    “No, because some people prefer to save some money rather than spend time and money
    to eat outside”.
    ”No, not really. As long as the food and the place is good, convenient then everything’s
    fine already. Happy tummy happy me!”
    “Not really. There aren’t that many places that offer affordable and good food from the
    hours of 2-6pm, which can prove to be troublesome”.
    IMPLICATIONS OF THE FINDINGS

    From the findings, social factor affect the eating out


    behaviour the most. This can give clues to those who
    are involved in the F&B industry to be alert on
    offering comfortable and good environment to the
    people.

    Eating out should be seen as something positive as it


    can help to build good relationship (to socialize)
    among family members and friends.
    RECOMMENDATIONS

     Cover more areas such as Majlis Perbandaran Padawan and


    Majlis Perbandaran Samarahan areas.

     Increase the number of respondents to get better


    feedback/findings.

     Cover more different independent variables such as Healthy


    Choice Factor, Convenience Factor, and Emotional Eating
    Factor.

     Use Qualitative Approach such as interview.


    THANK YOU!

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