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    10 Principles in Communication Theory

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    Jansheer Shah
    This document outlines 10 principles of communication theory: 1. Communication is motivated by social needs and a desire to reduce uncertainty. 2. Communication shapes and is shaped by our sense of identity within our culture. 3. Our credibility during communication depends on how competent and trustworthy others perceive us. 4. Our expectations affect how we perceive and respond to communication.

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    10 Principles in Communication Theory

    Uploaded by

    Jansheer Shah
    35 views11 pages
    This document outlines 10 principles of communication theory: 1. Communication is motivated by social needs and a desire to reduce uncertainty. 2. Communication shapes and is shaped by our sense of identity within our culture. 3. Our credibility during communication depends on how competent and trustworthy others perceive us. 4. Our expectations affect how we perceive and respond to communication.

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    Principal in communication theory

    Original Title

    10 Principles

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    This document outlines 10 principles of communication theory: 1. Communication is motivated by social needs and a desire to reduce uncertainty. 2. Communication shapes and is shaped by our sense of identity within our culture. 3. Our credibility during communication depends on how competent and trustworthy others perceive us. 4. Our expectations affect how we perceive and respond to communication.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    35 views11 pages

    10 Principles in Communication Theory

    Uploaded by

    Jansheer Shah
    This document outlines 10 principles of communication theory: 1. Communication is motivated by social needs and a desire to reduce uncertainty. 2. Communication shapes and is shaped by our sense of identity within our culture. 3. Our credibility during communication depends on how competent and trustworthy others perceive us. 4. Our expectations affect how we perceive and respond to communication.

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    You are on page 1of 11

    10 PRINCIPLES IN

    COMMUNICATION THEORY

    From

    Em Griffin, 7h ed.
    1. MOTIVATION
    • Communication is motivated by our basic
    social need for affiliation, achievement, and
    control, and our strong desire to reduce our
    uncertainty and anxiety.

    • Social exchange theory; social


    penetraton;spiral of silence;constructivism;
    groupthink;critical theory of org; uncertainty
    reduction;agenda-setting;cognitive
    dissonance;
    2. IDENTITY
    • Communication affects and is affected
    by our sense of identity, which is
    strongly shaped within the context of
    our culture.

    • Symbolic interactionism;cognitive
    dissonance;face negotiaton theory;
    3. CREDIBILITY
    • Our verbal and nonverbal messages are
    validated or discounted by others’
    perception of our competence and
    character.

    • Rhetoric of Aristotle;dramatism; SIP


    theory;expectancy violations;social
    judgment theory;ELM;
    4. EXPECTATION
    • What we expect to hear and see will
    affect our perception, interpretation, and
    response during an interaction.

    • Expectancy violations theory;social


    exchange theory; uncertainty reduction
    theory; SIP; cultivation theory;spiral of
    silence;
    5. AUDIENCE ADAPTATION
    • By mindfully creating a person-centered
    message specific to the situation, we
    increase the possibility of achieving our
    communication goals.

    • Constructivism; social judgment


    theory;ELM; expectancy violations;face
    negotiation;
    6. SOCIAL CONSTRUCTION
    • Persons-in-conversation co-construct their
    own social realities and are simultaneously
    shaped by the worlds they create.

    • Coordinated management of meaning;critical


    theory of communication in org; symbolic
    interactionism;
    7. SHARED MEANING
    • Our communication is successful to the
    extent that we share a common
    interpretation of the signs we use.

    • Cultural approach to orgs;speech


    codes; symbolic
    interactionism;CMM;critical theory of
    communicaton in orgs;semiotics;
    8. NARRATIVE
    • We respond favorably to stories and
    dramatic imagery with which we can
    identify.

    • Narrative paradigm; CMM; cultivation


    theory;symbolic convergence
    theory;cultural approach to orgs;
    genderlect styles;
    9. CONFLICT
    • Unjust communication stifles needed
    conflict; healthy communication can
    make conflict productive.

    • Critical theory of communication in orgs;


    cultural studies; interactional view;
    CMM; relational dialectics;
    10. DIALOGUE
    • Dialogue is transparent (open) conversation
    that often creates unanticipated relational
    outcomes due to parties’ profound respect for
    disparate voices.

    • Relational dialectics; CMM;


    phenomenological;social penetration;
    genderlect; discourse ethics;critical theory of
    com in orgs;

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