Topic 3 Research Problem and Objectives

3
Topic 3 Research problem and

Objectives
Engr. Ana Fe N. Molato

Learning Objectives
1- Steps in the formulation of a research problem

2- Example
3- Considerations in selecting a research problem
1-2
Formulating a research
problem
 refers to identifying what it is that you
want to find out about.
Steps in the formulation of a
research problem
1. Identify a broad field or subject area
of interest to you.
2. Dissect the broad area into subareas.
3. Select what is of most interest to you.
4. Raise research questions.
5. Formulate objectives
6. Assess your objectives
7. Double-check
Step 1: Identify a broad field or
subject area of interest to you.
 Ex: If you are studying marketing you might

be interested in researching consumer
behavior (customer satisfaction).
Step 2: Dissect the broad area
into subareas.
1- Profile of satisfied customers
2- Antecedents of customers satisfaction
3- The effect of customer satisfaction on
consumer related outcomes
4- Measurement of customer satisfaction
Step 3: Select what is of most
interest to you.
 It is neither advisable nor feasible to

study all subareas.
 Go through your list and delete all those
subareas in which you are not very
interested.
  select: Antecedents of customers
satisfaction
Step 4: Raise research questions
1- What is the effect of customer

expectation on customer satisfaction?
2- What is the effect of service quality on
customer satisfaction?
3- What is the effect of word of mouth
communication on customer satisfaction?
Examples of research ideas (topic) and their derived
focus research questions
Step 5: Formulate objectives
 Your objectives grow out of your research
questions.
 The main difference between objectives and
research questions is the way in which they
are written.
 Research questions are obviously that—
questions.
 Objectives transform these questions into
behavioral aims by using action-oriented
words such as 'to find out', 'to determine',
'to ascertain' and 'to examine‘, ‘to measure’,
‘to explore’.
Some examples…
 To describe the types of incentives provides by five star hotels in
Colombo to their employees.
 To find out the opinion of the employees about the medical

facilities provided by five star hotels in Colombo.
 To ascertain the impact of training on employee retention.
 To compare the effectiveness of different loyalty programmes on

repeat clientele.
 To ascertain if an increase in working hours will increase the

incidence of drug abuse.
 To demonstrate that the provision of company accommodation

to employees in hotels will reduce staff turnover.
Example:
1- To determine the effect of customer
expectation on customer satisfaction
2- To find out the effect of service quality on
customer satisfaction
3- To identify how word of mouth
communication impact on customer
satisfaction
Paraphrasing research questions as
research objectives
Research Question Research Objective
Why have organizations To identify organization’s

introduced early retirement ? objectives for introducing
retirement schemes.
What are the consequences To describe the consequences of

of early retirement schemes ? Early recruitment for employees.
To explore the effects of early

retirement for the organization.
Step 6: Assess your objectives
 Examine your objectives to ascertain the

feasibility of achieving them in the light of
the time, resources (financial and human)
and technical expertise at your disposal.
Step 7: Double-check
 1 that you are really interested in the

study
 2 that you agree with the objectives
 3 that you have adequate resources
 4 that you have the technical expertise to
undertake the study
• Consumer behavior
• Customer satisfaction
1- Identify
• 1- Profile of satisfied customers

• 2- Antecedents of customers satisfaction
• 3- The effect of customer satisfaction on consumer related outcomes
2- Dissect • 4- Measurement of customer satisfaction
• Antecedents of customers satisfaction

3- Select
• 1- what is the effect of customer expectation on customer
satisfaction?
• 2- What is the effect of service quality on customer satisfaction?
• 3- what is the effect of word of mouth communication on customer
4- Raise research satisfaction?
questions
• 1- To determine the effect of customer expectation on customer

satisfaction
• 2- To find out the effect of service quality on customer satisfaction
• 3- To identify how word of mouth communication impact on
5- formulate customer satisfaction
objectives
• Assess your objectives in the light of:
• 1 work involved
• 2 time available to you
6- Make • 3 financial resources available
sure • 4 your technical expertise in the area
• 1 that you are really interested in the study

• 2 that you agree with the objectives
• 3 that you have adequate resources
7- Double- • 4 that you have the technical expertise to
check undertake the study
Considerations in selecting a
research problem
 interest,
 magnitude,
 measurement of concepts,
 level of expertise,
 relevance,
 availability of data,
 ethical issues.

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Topic 3 Research problem and

Engr. Ana Fe N. Molato

1- Steps in the formulation of a research problem

 Ex: If you are studying marketing you might

 It is neither advisable nor feasible to

1- What is the effect of customer

 To find out the opinion of the employees about the medical

 To ascertain the impact of training on employee retention.

 To compare the effectiveness of different loyalty programmes on

 To ascertain if an increase in working hours will increase the

 To demonstrate that the provision of company accommodation

Why have organizations To identify organization’s

What are the consequences To describe the consequences of

To explore the effects of early

 Examine your objectives to ascertain the

 1 that you are really interested in the

• 1- Profile of satisfied customers

• Antecedents of customers satisfaction

• 1- To determine the effect of customer expectation on customer

• 1 that you are really interested in the study

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