Type Conditions and Style
Type Conditions and Style
Type Conditions and Style
Certainty
A decision is made under conditions of certainty when a manager
knows the precise outcome associated with each possible alternative
course of action. In such situations, there is perfect knowledge about
alternatives and their consequences. Exact results are known in advance
with complete (100percent) certainty. A manager is simply faced with
identifying the consequences of available alternatives and selecting the
outcome with the highest benefit or payoff
RISK
In the ordinary sense, the risk is the outcome of an action taken or not taken, in a particular
situation which may result in loss or gain. It is termed as a chance or loss or exposure to
danger, arising out of internal or external factors, that can be minimised through preventive
measures.
Under the risk condition, all available choices and their potential costs and benefits are known,
but the outcomes are sometimes in doubt. So, while the alternatives are known, the outcomes
are unknown. An example of a risk condition is the throw of a die: the alternatives (one to six)
are known, but the outcome is not known – there is a one-in-six chance of each number
coming up. The probability of certain events can be calculated by the organization using
statistical techniques. Objective probability is the likelihood of an event occurring based on
hard quantitative data, normally statistical. In contrast, subjective probability is a personal
judgement of the likelihood of an event occurring. In today’s business environment, risk taking
has become critically important for organizations.
risk, the probability distribution of possible outcomes is well defined, which can be used to
calculate the expectancies of outcomes and compare between choices. The probability of
outcomes determines the riskiness of risk condition that high probability brings lower risk and
vice versa.
UNCERTAINTY
The third condition is uncertainty , under which the available
alternatives, the likelihood of their occurrence and the outcomes are all
unknown. Decisions made under uncertainty are the most difficult to
take because of this lack of concrete knowledge. Such decisions tend to
be ambiguous, intangible and highly unusual. In the current business
environment more and more decisions are taken under uncertainty.
When making decisions under uncertain conditions, managers require
intuition and judgement.
Decision Making Styles
Decision-Making Styles
Two dimensions define the approach to decision making
Way of thinking - differs from rational to intuitive
Tolerance for ambiguity - differs from a need for consistency and order to the ability to process many
thoughts simultaneously
Define four decision-making styles
Directive
Analytic
Conceptual
Behavioral
Directive
“I decide”
The Directive style. This style is characterized by low tolerance for ambiguity and low cognitive complexity. The
orientation is focused on task and technical concerns. Persons characterized with this style are described as practical,
autocratic, rigid, impersonal, and have a strong desire for power and control. They have a need for speed, efficient and
satisfactory solutions because they have limited information and few alternatives. People with this style show a preference
for structure and specific information and facts, which are usually given in a verbal way. This style is marked by
aggressiveness and tight control, and a need for security and status (Connor & Becker, 2003; Bou1garides & Cohen, 2001;
Rowe & Davis, 1996; Rowe & Mason, 1987). in that such individuals focus on working toward a signal goal, are
domineering in decision-making, and prefer precisely organized methods of working.
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DECISION-MAKING STYLES
High
Tolerance for Ambiguity
Analytic Conceptual
Directive Behavioral
Low
Rational Intuitive
Way of Thinking