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Powerpoint in Media

Mass media is a form of communication that reaches a large audience through various mediums such as television, radio, newspapers, magazines, and the internet. It reflects and shapes culture by promoting products, moods, attitudes, and what is considered important. Mass media also allows certain individuals to become famous celebrities on a large scale. The history of mass media began with books and evolved through newspapers, telegraph, radio, television, and now the internet. Mass media plays an important role in society by informing the public and strengthening democracy.

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Zamantha Clarice Morales
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56 views24 pages

Powerpoint in Media

Mass media is a form of communication that reaches a large audience through various mediums such as television, radio, newspapers, magazines, and the internet. It reflects and shapes culture by promoting products, moods, attitudes, and what is considered important. Mass media also allows certain individuals to become famous celebrities on a large scale. The history of mass media began with books and evolved through newspapers, telegraph, radio, television, and now the internet. Mass media plays an important role in society by informing the public and strengthening democracy.

Uploaded by

Zamantha Clarice Morales
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Role and

Influence of Mass
Media
MASS MEDIA
Mass Media is communication-
whether written, broadcast, or spoken-
that reaches a large audience. This
includes television, radio, advertising,
movies, the Internet, newspapers,
magazines, and so forth.
Sociologists refer to
this as a Mediated
Culture where media
reflects and creates
culture.

Those messages promote not


only products, but moods,
attitudes and a sense of what is
and is not important.
Mass media makes
possible the concept of
CELEBRITY: without the
ability of movies, magazines,
and news media to reach
across thousands of miles,
people could not become
famous.
In fact, only political and business leaders, as
well as the few notorious outlaws, were famous in
the past. Only in recent times have actors, singers,
and other social elites become celebrities or “stars.”
The word “media” is derived from the
word medium, signifying mode or carrier. Media
is intended to reach and address a large target
group of audience. The word was first used in
respect of books and newspapers like print media
and with the advent of technology media now
encompasses television, movies, radio and
internet.
In today’s world, media becomes as
essential as our daily needs, Media of today is
playing an outstanding role in creating and
shaping of public opinion and strengthening
of society.
Brief History of
Mass Media
The information distributed to people
on a large scale through the use of television ,
radio, movies, newspapers, internet,
magazines, and books is termed as mass
media.
1. The Book
“Diamond Sutra

“The Gutenberg Bible”


2. The Newspaper

“The Relation”
3. Telegraph or Telephone

The telephone was invented


in the year 1876 by Alexander
Graham Bell.

The first telegraph line


was set in the year 1844
by Samuel Morse.
4. Telegraph or Telephone

The radio television was invented


by John Logie Baird in the year
1925.

The Radio was invented during the


year 1894 by Guglielmo Marconi.
5. Internet and Smart Phone

In 1970, the email was


developed
Mass Media is a super-power that has connected
the world in multiple ways.
The Roles of Media
in our Society
Media is intended to reach and address a large
target group or audience.

Media of today is playing an outstanding


role in creating and shaping of public
opinion and strengthening of society.

Media is the sword arm of democracy.

Media acts as watchdog to protect


Mass Media has been evolving through the
ancient periods when kings patronized their
writers and poets for writing books and
creating dramas.

The power of mass media is known to the


world. It has thrown away mighty dynasties
and created new empires.

Mass media has helped in creating social


awareness and has also provided people with
an easy way of living life.

The print media played an important part in


the historical events such as, The Renaissance,
The American War of Independence, The
French Revolution and many more.
Early Years The mass
media started evolving as
early as 3300 B.C., when the
Egyptians perfected the
hieroglyphics.

This writing system was


based on symbols.
Later in 1500 B.C., the
Semites devised the
alphabets with
consonants. It was around
800 B.C. that the vowels
were introduced into the
alphabet by the Greeks.
The film developed by
Eastman helped Gilbert
Grosvenor to introduce
photographs in 'National
Geographic' in the year 1899.
Walt Disney produced the
world's first full color film
"Flower and trees" in the year
1932.
It was during the 1950s that the
black and white television
became a part of the American
household.
What was earlier in the paper
could now be seen audio-
visually.
Neil Armstrong's walk on the moon
was televised globally in color, in the
year 1969.
Mass media in this form became
technologically dependent and progressed
along with developments in fields of
electricity, semi-conductors and cathode
ray tubes.

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