Rockboro Case

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Rockboro Case Questions

1. What are the considerations for a share buyback program?


2. How might various providers of capital (shareholders and
creditors) react to a share repurchase announcement?
3. What would the impact be on financing need and unused debt
capacity (propose your own share repurchase plan)?
4. What do you think of the corporate image advertising
campaign and the corporate name change?
Considerations for a share buyback
program
• Company has aversion to debt (max 0.4 DE ratio)
• Is share price undervalued? (Future growth vision, current price
= $15.25)
• High awareness of firms but low outlook. Will share buyback
lead to positive response based on the type of shareholders?
Shareholders and creditors react to a
share repurchase announcement
Shareholders Creditors
• (+) Tax reduction • (-) Increased Debt to Equity
• (+) Short term traders to ratio is riskier
benefit from higher stock • (-) Higher EPS may be
price misleading
• (-) Long term Shareholders
who expect regular dividends
• (-) Uncertainty in actual share
buyback
Corporate image advertising campaign
and the corporate name change
Pros Cons
• Signals to shareholders the • The change is costly and has
commitment to the new no empirical evidence on
focused strategy and future impact on stock price
growth

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