Utility Analysis

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Supply Analysis

 LAW OF SUPPLY -
“ As the price of a commodity, X, increases, the
quantity supplied of that commodity also increases”

 Supply Function - Sf = f(Px,Pi,T,Cf,W,N)


 Expansion/Contraction of Supply
 Increase/Decrease in Supply
 Elasticity of Supply - % ∆ Qs / % ∆ in P
Numerical Exercises
Qd = 28 – 0.04P
Qs = -2 + 0.16P
a. Calculate the equilibrium price and quantity
b. You have a generalized demand function

Qd = 8000 – 16P – 0.75M – 30Pr


a. Derive the equation for the demand function when M
= $3000 and Pr = $50
b. Calculate the new equilibrium price and quantity using
the new demand function and previous supply function
UTILITY ANALYSIS
Utility Analysis
 Utility : the ability to satisfy consumer wants
 Cardinal Utility Theory – utility can be measured
 Assumptions
- utilities are independent
- goods are homogenous

 Total Utility – sum of all the utilities derived from


the individual commodities
TU = U1 + U2+U3+…..+Un
Marginal utility
• Marginal utility – change in total utility resulting
from consumption of additional unit of a commodity.

• Marginal utility= Change in total utility


Change in quantity consumed
Numerical Exercise
No. of Chocolates Total Utility Marginal Utility

0 0 -

1 7 ?
2 11 ?
3 13 ?
4 14 ?
5 14 ?
6 13 ?
LAW OF DIMINISHING MARGINAL
UTILITY :
“as an individual increases consumption of a given
commodity within a set period of time, the marginal
utility gained from each successive unit of that
commodity eventually declines”
 LAW OF EQUI-MARGINAL UTILITY:
“ Given his money income and the prices of goods
say X and Y, the consumer would allocate his entire
income between these two good in such a way that
the marginal utility from the last rupee spent on the
each good is same”

MUx/Px =MUy/Py = MUm


Numerical Exercise
Qa TUa MUa MUa/Pa

1 40
2 70
3 90 Pa = Rs 5
4 100
5 105

Qb TUb MUb MUb/Pb


1 35
2 60
Pb = Rs 5
3 80
4 95
5 105
Limitations of Cardinal Utility Analysis
 Utility is subjective.

 One cannot add different types of utility or satisfaction


from different goods .

 Different goods are interrelated and the utility from one


good often depends upon the utility from another good.

Dhruva College of Management 10

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