Scribd Logo
Upload

Welcome to Scribd!

  • 102 views

    INTUIT Ok

    Uploaded by

    sofi'ah wanda novilillah
    Intuit was founded in 1983 by Scott Cook and Tom Proulx. [1] In 1984, Intuit launched its first product, Quicken, and in 1992 launched QuickBooks. [2] By 1995, Intuit held a 70% market share of financial software. [3] From 1995-1997, Intuit's stock tumbled 72% as it was forced to refocus its strategic efforts. It turned to consumer research and the growing power of the internet. [4] In 2010, Intuit launched SnapTax, allowing tax filing via mobile devices. [5] Extensive consumer research and design thinking are critical to Intuit's success in understanding customer needs and developing new products. [6]

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    INTUIT Ok

    Uploaded by

    sofi'ah wanda novilillah
    102 views9 pages
    Intuit was founded in 1983 by Scott Cook and Tom Proulx. [1] In 1984, Intuit launched its first product, Quicken, and in 1992 launched QuickBooks. [2] By 1995, Intuit held a 70% market share of financial software. [3] From 1995-1997, Intuit's stock tumbled 72% as it was forced to refocus its strategic efforts. It turned to consumer research and the growing power of the internet. [4] In 2010, Intuit launched SnapTax, allowing tax filing via mobile devices. [5] Extensive consumer research and design thinking are critical to Intuit's success in understanding customer needs and developing new products. [6]

    Original Title

    INTUIT ok

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Intuit was founded in 1983 by Scott Cook and Tom Proulx. [1] In 1984, Intuit launched its first product, Quicken, and in 1992 launched QuickBooks. [2] By 1995, Intuit held a 70% market share of financial software. [3] From 1995-1997, Intuit's stock tumbled 72% as it was forced to refocus its strategic efforts. It turned to consumer research and the growing power of the internet. [4] In 2010, Intuit launched SnapTax, allowing tax filing via mobile devices. [5] Extensive consumer research and design thinking are critical to Intuit's success in understanding customer needs and developing new products. [6]

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    102 views9 pages

    INTUIT Ok

    Uploaded by

    sofi'ah wanda novilillah
    Intuit was founded in 1983 by Scott Cook and Tom Proulx. [1] In 1984, Intuit launched its first product, Quicken, and in 1992 launched QuickBooks. [2] By 1995, Intuit held a 70% market share of financial software. [3] From 1995-1997, Intuit's stock tumbled 72% as it was forced to refocus its strategic efforts. It turned to consumer research and the growing power of the internet. [4] In 2010, Intuit launched SnapTax, allowing tax filing via mobile devices. [5] Extensive consumer research and design thinking are critical to Intuit's success in understanding customer needs and developing new products. [6]

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 9

    Sofi’ah Wanda Novillilah

    1021810041
    The company was
    founded in 1983 by a
    former Procter &
    Gamble employee, Scott Intuit launched its first In 1992, Intuit
    Cook, and product, Quicken, in launched QuickBooks
    a Stanford University 1984
    programmer, Tom Proulx,
    01
    01 02
    02 03
    03
    Backgroun
    d
    04
    04 05
    05 06
    06

    By 1995, the firm From 1995 to 1997, In 2000 Intuit started


    held a 70 percent market Intuit’s stock tumbled 72 doing consumer research
    share, and Microsoft percent
    tried
    to purchase it for $2
    billion

    3
    07 Background
    07 In 2007, Scott Cook wanted the company to focus even more intently
    on innovation

    08

    08 This research helps Intuit understand exactly how customers use and
    feel about their products and keep abreast of technology, consumer
    needs, and competition.
    09
    consumers are interviewed over the phone and often asked to view
    09
    new design concepts over the Internet.

    10 10 SnapTax Launched in 2010

    11 Its purchase of Mint.com, Intuit also acquired Demandforce


    11

    4
    1984 1992 2010

    5
    MARKETING STRATEGIES
    Marketing Research

    Intuit researchers visit the individual’s home or office to observe exactly how products
    are used, what works well, what frustrates users, and how products can be improved
    upon

    Lab Study invites consumers to one of Intuit’s research labs to test and experiment
    with Intuit’s new products and ideas

    6
    Demand for Intuit’s
    Problem Solved younger consumers
    get frustrated using products is seasonal,
    an and its
    Intuit tax software marketing efforts are
    program because typically
    they couldn’t take concentrated around
    From 1995 to 1997, pictures of their tax tax
    Intuit’s stock tumbled forms and complete preparation time—
    72 percent their taxes via November through
    their mobile device April

    the company was forced to SnapTax Launched in During that


    refocus its strategic efforts. 2010 time, Intuit develops
    It turned to the growing promotions with original
    power of the Internet, equipment
    online manufacturers (OEMs) and
    banking capabilities, and major retailers via direct
    valuable insight from mail,
    extensive Web marketing, print,
    consumer research to radio, and television
    7
    develop new products
    Why are consumer research and desugn thinking so critical to
    01 Intuit’s success ?

    CASE • Design thinking is an unconventional way of problem solving


    that incorporates extensive consumer observation and
    research with trial and error and ongoing product
    prototyping
    • helps Intuit understand exactly how customers use and feel
    03 about their products and keep abreast of technology,
    consumer needs, and competition

    02 What are the challenges Intuit faces in the near future ?

    • In 2009, Intuit won a rare fight against Microsoft.


    • At this area, economi will increas at global scale and
    technology is one of the subjec that influence, Intuit
    competitor to create software like Intuit
    02

    03 How important are Intuit’s products for mobile devices ?


    As far we know, it really important because mobile device system
    now more smarter and sophisticated, trough mobile device
    01 everything it’s more simplier because there has Cloud, so the
    intuit user doesn’t necessary to open their laptop to countinue
    their financial statement

    8
    Thank You

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy