Swot Analysis

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PROACTIVE SALES PLANNING &

EXECUTION WORKSHOP
DECEMBER 16 TO 18, 2019

“SD – KIT SANTIAGO”


SWOT ANALYSIS

Strengths Weaknesses
• IMPLEMENTATION
• UNITY (ONE TEAM)
• TENDS TO RELAX
• SELLING SKILLS
• MEDIOCRE
• GOAL ORIENTED
• SUPERNOVA -
• PLANNING
SELLERS
• COMPETITIVE

SWOT
Analysis
Opportunities Threats
• POGO
• NATURAL
• INCREASING
CALAMITIES
MARKET FOR HIGH
• TRAFFIC PROBLEMS
END BUYERS
POGO CAUSED BY THE
• BUILD/BUILD/BUILD BUILD/BUILD/BUILD
PROGRAM PROGRAM
O.G.S.M.
OBECTIVES GOALS STRATEGIES MEASURES
To HIT 100% of the Hit the required sales Continue the ART of SALES Caddying 3 sellers per
required quota for 2020 quota per quarter by training for new sellers and week.
and to be one of the focusing on it on a monthly refresher for the old ones.
consistent and profitable basis. Caddying (I do it/We do Require sellers to have a
division in RLC – RD it/You do it) min of 5 fresh leads per
day.

Lead Generation Activities 2 Major Activities per


(Traditional and Digital) month)

Digital team to generate


leads.

Group TM every week.

SMs/PS to hit 100% quota


Maintain low Cost-to-Sales Increase activation rate of per contract term w/60%
of less than 2% sellers. (actual sales) passing.
To help change/Improve Require each seller to have Equip sellers with Require all sellers to have
the lives of all my SM and at least 2 to 3 sales with techniques in closing sales at least:
PS. SPOT DP (5/10/20) per with DP.
quarter on TOP of the sales - 2 site trippings/week
without SPOT DP. Mentor and develop new - 3 client meetings/week
Champions/Awardees. - 1 sale per month
TACTICS
RESULTS ANALYSIS SPECIFIC ACTIVITIES
HOW WILL YOU CAPITALIZE ON IMPLEMENTATION OF THE FOLLOWING (PLANNING/GOAL
YOUR STRENGTHS? ORIENTED/UNITY)
- MAJOR SATURATIONS : Each PS will be required to generate a
• UNITY (ONE TEAM) minimum of 35 names per activity.
• SELLING SKILLS - TM DAY (Group activity) : Each PS must set at least 3
• GOAL ORIENTED meetings/week, 2 site trippings/week
• PLANNING - Require PS to generate a minimum of 5 leads per day
• COMPETITIVE
COMPETITION (SELLING SKILLS/PLANNING/COMPETITIVE)
We will create a quarterly competition which will generate
Leads/Clients and Sales. Sellers who will excel in the said
competition will be incentivize.
• HOW WILL YOU ADDRESS YOUR IMPLEMENTATION
WEAKNESS? - Will request a calendar of activities from each SM every month
and will closely monitor the implementation of their plans.
• IMPLEMENTATION
• TENDS TO RELAX TENDS TO RELAX
• MEDIOCRE - Will conduct a one on one session every month with all SMs
• SUPERNOVA - SELLERS and concerned PS.

MEDIOCRE and SUPERNOVA – SELLERS


- The competition will make them move.
TACTICS
RESULTS ANALYSIS SPECIFIC ACTIVITIES
HOW WILL YOU SEIZE THE POGO
OPPORTUNITY AT HAND? - Search for “PONDS’ with Chinese/Taiwanese Clients.
- CASINO SATURATION.
• POGO
INCREASING MARKET FOR HIGH-END BUYERS
• INCREASING MARKET
- Join Organizations with high-end clients
FOR HIGH END BUYERS - Look for events with high-end markets
• BUILD/BUILD/BUILD - Look for “PONDS” WITH high-end clients.
PROGRAM - Will create a TEAM that will TAP the high-end market.

BUILD/BUILD/BUILD PROGRAM
- Join events that has a good foot traffic of investors (Foreign and/or
Local).
HOW WILL YOU PROTECT YOUR NATURAL CALAMITIES
TEAM FROM THE IDENTIFIED - Will provide the clients with the information regarding the structural
integrity of our projects.
THREATS?
TRAFFIC PROBLEMS CAUSED BY THE BUILD/BUILD/BUILD PROGRAM
• NATURAL CALAMITIES - Will gather and provide information to the clients regarding the said
• TRAFFIC PROBLEMS program the “TIME TABLE OF THE DEV’T /LOCATIONS OF
CAUSED BY THE DEVELOPMENT/WHAT WILL BE CONSTRUCTED” and the benefits once the
BUILD/BUILD/BUILD said construction or development is done.
PROGRAM
POTENTIAL PROBLEMS/PREPARATORY ACTIVITIES
POTENTIAL PROBLEMS PREPARATORY ACTIVITIES
1. NUMBERS OF MINIMUM Continue to conduct trainings for SATURATION
LEADS NOT MET (Prospecting/Profiling/Approach)

2. SELLERS WHO WILL NOT Continue to conduct ART OF SALE training.


RESPOND TO THE
COMPETITION BECAUSE OF Conduct a session to motivate low morale sellers (patch-up session).
Invite sellers who are successful to talk how they made it.
LACK OF
SKILLS/NEWBIE/LACK OF
CONFIDENCE.

WILL STILL CONTINUE TO BE Will MAKE A ONE ON ONE SESSION covering/discussing the following
“MEDIOCRE” (motivation/success/awards/money)

LIMITED ACCESS GOING TO THE Will engage the participations of point persons (Manager/Supervisors). Will
SAID PONDS offer them to be our MPs.

CLIENTS ARE VERY TECHNICAL Will gather information that will address all the technical concerns of the
clients.

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