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    Project - 8 (MRA)

    Uploaded by

    bhumika singh
    The document analyzes sales data from a cafe chain to provide recommendations. An exploratory analysis found that December had the highest sales and food was the most sold category by quantity but tobacco generated the most revenue. Sales increased Fridays and Saturdays. The analysis identified the top 10 selling items and recommended discontinuing underperforming items. It suggested creating combo meals to boost food sales since food is versatile and popular.

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    © All Rights Reserved
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    Project - 8 (MRA)

    Uploaded by

    bhumika singh
    796 views15 pages
    The document analyzes sales data from a cafe chain to provide recommendations. An exploratory analysis found that December had the highest sales and food was the most sold category by quantity but tobacco generated the most revenue. Sales increased Fridays and Saturdays. The analysis identified the top 10 selling items and recommended discontinuing underperforming items. It suggested creating combo meals to boost food sales since food is versatile and popular.

    Original Description:

    It is regarding the Marketing Retail and Analytics techniques .

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    The document analyzes sales data from a cafe chain to provide recommendations. An exploratory analysis found that December had the highest sales and food was the most sold category by quantity but tobacco generated the most revenue. Sales increased Fridays and Saturdays. The analysis identified the top 10 selling items and recommended discontinuing underperforming items. It suggested creating combo meals to boost food sales since food is versatile and popular.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    796 views15 pages

    Project - 8 (MRA)

    Uploaded by

    bhumika singh
    The document analyzes sales data from a cafe chain to provide recommendations. An exploratory analysis found that December had the highest sales and food was the most sold category by quantity but tobacco generated the most revenue. Sales increased Fridays and Saturdays. The analysis identified the top 10 selling items and recommended discontinuing underperforming items. It suggested creating combo meals to boost food sales since food is versatile and popular.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 15

    PROJECT - 7

    Marketing & Retail Analytics


    Problem Statement

    • Background
    • The data set provided constitutes the data of a Café Chain for one of its restaurants. We need to do a thorough analysis of the data
    and come up with the following analysis:
    • Exploratory Analysis
    • Menu Analysis

    • Exploratory Analysis
    • Exploratory Analysis of data & an executive summary of your top findings, supported by graphs.
    • What kind of trends do you notice in terms of consumer behaviour over different times of the day and different days of the week?
    Can you give concrete recommendations based on the same?
    • Are there certain menu items that can be taken off the menu?
    • Are there trends across months that you are able to notice?

    • Menu Analysis
    • Identify the most popular combos that can be suggested to the restaurant chain after a thorough analysis of the most commonly
    occurring sets of menu items in the customer orders
    • The restaurant doesn’t have any combo meals. Can we suggest the best combo meals?
    Exploratory Analysis
    Revenue Share || Month-wise

    2011 Mar, 2,801,710 , 9% 2010 Apr, 2,442,077 , 7%

    2010 May, 2,360,411 , 7%


    2011 Feb, 2,839,305 , 9%

    2010 Jun, 2,352,765 , 7%

    2011 Jan, 3,110,742 , 9%

    2010 Jul, 2,728,633 , 8%

    2010 Dec, 3,473,691 , 11%

    2010 Aug, 2,832,578 , 9%

    2010 Nov, 2,657,476 , 8% 2010 Sep, 2,497,643 , 8%


    2010 Oct, 2,708,864 , 8%

    December has the highest sales


    Quantity Share Vs. Revenue Share

    Share of Quantity Share of Revenue

    BEVERAGE
    TOBACCO 17%
    23% BEVERAGE
    31% TOBACCO
    44%

    FOOD
    30%

    FOOD
    38%

    Food is sold the most. Tobacco holds


    the top revenue share
    Day of Week Sales Trend

    6,000,000 28,476

    25,151
    5,500,000 24,240
    24,50
    0

    21,539 21,625 21,539


    5,000,000 20,949

    19,50
    0
    4,500,000

    4,000,000 14,50

    5,642,039
    0 Sum of Total
    Sum of

    4,987,908
    Quantity

    4,851,137
    3,500,000
    4,379,457

    9,50

    4,361,245
    4,361,117
    4,222,992

    3,000,000

    4,50
    0
    2,500,000

    Sale increases Friday


    2,000,000 -
    Sales increases
    Onwards.
    Mon Tu
    e
    We
    d
    Th
    u
    Fr
    i
    Sat Su
    n
    500
    on onwards
    with Friday
    peak on
    Consumer Preference Based on Time

    Peak time of selling Beverages is from 4pm to 8pm.

    Peak time of selling Food is from 4pm to Midnight.

    Peak time of selling Tobacco is from 4pm to Midnight.

    Tobacco and Wine are sold throughout the day but


    increases up in night.
    Consumer Preference Based on Week Day

    Food along with Tobacco has the highest


    Preference on Saturday.
    Items To Be Discontinued

    • There are 399 different items which have sold less than 100 quantity in entire year across all the categories.
    • These items can be taken off from the menu after discussion.
    Trends Across Months

    Sales of products increases from June and


    peck up in December month.

    From January till June sales usually is low for


    all the products.

    The months of July and August notice sharp


    Increase in sales for Food and Beverage.
    Menu Analysis
    Suggestion for Best Combo Meals
    Top 10 Items Sold in Terms of Quantity

    Row Labels Sum of Quantity Average of Rate

    NIRVANA HOOKAH SINGLE 8,686 258

    CAPPUCCINO 7,144 62

    MINT FLAVOUR SINGLE 6,019 232

    GREAT LAKES SHAKE 5,914 115

    SAMBUCA 4,765 365

    POUTINE WITH FRIES 3,741 125

    QUA MINERAL WATER(1000ML) 3,633 50

    JR..CHL AVALANCHE 3,446 167

    CARLSBERG 3,380 121

    CALCUTTA MINT 3,339 372


    Recommendations
    Based on the Analysis , below are some findings -

    • Top selling product for the Café is


    Tobacco, Food, Beverage and Liquor.

    • Sales of most products starts


    increasing on Friday and reaches a
    peck on Saturday.

    • Sales of products increases from


    June and peck up in December
    month.

    • Inclusion of combo meals will help in


    boosting the revenue since Food is a
    versatile category.

    • There are a few items which


    constitute for a small portion of
    revenue for a category, hence these
    should be discontinued.

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