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    Marketing Strategy For Radio Spicy

    Uploaded by

    Shubham Bodke
    Radio Spicy is a subsidiary of MEDIA NETWORK(INDIA) LTD. operating in 42 urban cities across India. It has the largest market share of 41.2 million listeners, almost double its next largest competitor. The presentation discusses Radio Spicy's marketing strategy using the 7 P's of service marketing - their radio service and entertainment product, value-based pricing, radio station offices in metro cities for place, advertisements and campaigns for promotion, radio jockeys and staff as key people, the process of RJs conveying messages attractively, and using social media pages as physical evidence.

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    Marketing Strategy For Radio Spicy

    Uploaded by

    Shubham Bodke
    94 views6 pages
    Radio Spicy is a subsidiary of MEDIA NETWORK(INDIA) LTD. operating in 42 urban cities across India. It has the largest market share of 41.2 million listeners, almost double its next largest competitor. The presentation discusses Radio Spicy's marketing strategy using the 7 P's of service marketing - their radio service and entertainment product, value-based pricing, radio station offices in metro cities for place, advertisements and campaigns for promotion, radio jockeys and staff as key people, the process of RJs conveying messages attractively, and using social media pages as physical evidence.

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    Radio Spicy is a subsidiary of MEDIA NETWORK(INDIA) LTD. operating in 42 urban cities across India. It has the largest market share of 41.2 million listeners, almost double its next largest competitor. The presentation discusses Radio Spicy's marketing strategy using the 7 P's of service marketing - their radio service and entertainment product, value-based pricing, radio station offices in metro cities for place, advertisements and campaigns for promotion, radio jockeys and staff as key people, the process of RJs conveying messages attractively, and using social media pages as physical evidence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    94 views6 pages

    Marketing Strategy For Radio Spicy

    Uploaded by

    Shubham Bodke
    Radio Spicy is a subsidiary of MEDIA NETWORK(INDIA) LTD. operating in 42 urban cities across India. It has the largest market share of 41.2 million listeners, almost double its next largest competitor. The presentation discusses Radio Spicy's marketing strategy using the 7 P's of service marketing - their radio service and entertainment product, value-based pricing, radio station offices in metro cities for place, advertisements and campaigns for promotion, radio jockeys and staff as key people, the process of RJs conveying messages attractively, and using social media pages as physical evidence.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 6

    Marketing

    Strategy For
    Presented By Radio Spicy
    Shubham Bodke

    Kaushik Aitwar

    Jaydeep Patil
    About Radio spicy
    ±Subsidiary
    of Large media conglomerate MEDIA
    NETWORK(INDIA) LTD. (MNIL)
    ±Operates from a total 42 cities mostly Urban cities
    ±Hasthe largest market share with 41.2 million listeners
    Almost double the size of next competitor (21.9 million)
    Service Triangle
    7 P’s Of Service Marketing
    ± 7 P’s of service marketing
    ± Product: Service and entertainment
    ± Price: Value base pricing
    ± Place: Radio station offices in metro cities
    ± Promotion: Advertisements, Campaigns
    ± people: Radio jockey and other radio staff
    ± Process: RJ who has good voice and conveying messages in an attractive way
    ± Physical Evidence: social media Page
    Service Flower
    Thankyou

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