Bangladesh University of Professionals (BUP) : Afrin Sadia Rumana Faculty of Business Studies (FBS)
Bangladesh University of Professionals (BUP) : Afrin Sadia Rumana Faculty of Business Studies (FBS)
Bangladesh University of Professionals (BUP) : Afrin Sadia Rumana Faculty of Business Studies (FBS)
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Outline
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Mode of
Conduct
Course will be “Hands-on” exposure oriented
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What is research?
The term "Research" comes from the French word " Recerchier" that
meant to search again.
Research = Re + Search
‘Re’ means again and again and "Search" means to find out
something.
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Definition of Research
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Examples of
√
Research
A farmer is plating two varieties of rice side by
side to compare yields
√ A sociologist is examining the social
consequence of divorce
√ An economist is looking at the
interdependence of inflation and foreign direct
investment
√ A business enterprise is trying to examine the
effects of advertisement of their products on the
volume of sales
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Goals of
ExplorationResearch
Finding something which was not known before
or if even known, not explicitly
Description
Describing the existing situation systematically.
Usually answering the questions; who, what, when,
where.
Causal Explanation
Finding the reason(s) of any happening with systematic
investigation
Prediction
By studying the past or know fact, telling about the
future or unknown related facts.
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Types of
Research Types of Research
From the view point
of
Types of
Application Objectives Informatio
n sought
Explorator Qualitative
Pure Research Research
y
Research
Quantitative
Applied Descriptive
Research
Researc Research
h
Evaluation
Research Causal Research
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Applied vs Fundamental Research
Criteria Applied Fundamental
Nature Finding a solution for an immediate Mainly concerned
problem facing a society or an with generalizations
industrial / business organization and formulation of
theory
Aim The central aim is to discover a solution Add new knowledge for
for some pressing practical problem the scientific
community
Example Finding the reason of unemployment and Formulation of a theory,
its impact, factors affecting to be drug like, theory of relativity,
addicted, finding the factors of production Price demand
etc. relationship etc
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Quantitative vs
Qualitative
Criteria
Purpose
Qualitative
Understand underlying motivation,
Quantitative
Look at cause and
perception and attitudes effect, predicting the
future behavior, and
making quantitative
generalization
Sample Usually small and not Usually large and
statistically projectable statistically
projectable
Nature of Data Qualitative data, like, open ended Quantitative data based
responses, qualitative assessment etc on precise measurement
Data Semi structured questionnaire, Structured questionnaire
Collection observation etc.
Tool
Type of Identify pattern, features and themes Identify statistical
Analysi relationship
s
Result Particular or specialized findings Generalizable findings
that is less generalizable that can be applied to
other population 12
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Research Method vs Research Methodology
Research method is the tool or techniques used for
conducting the research whereas research methodology is
the systematic way to conduct the study in various steps
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Good Research is
Systematic &
Good Research is Logical
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Plagiarism
According to Oxford Dictionary, “Plagiarism is
presenting someone else's work or ideas as your own,
with or without their consent, by incorporating it into
your work without full acknowledgement. All published
and unpublished material, whether in manuscript, printed
or
electronic form, is covered under this definition”
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Way to Check
Plagiarism
“Turnitin”
software
“Grammarly”
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How to Initiate A new
Research?to Remember While Factors that Needs
Choosing a New Research
√ Interest
√ Expertise
√ Career Plan
√ Contemporary?
http://www.scimagojr.com/journalsearch.php
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Research
Topics
Harvard Business School
https://hbswk.hbs.edu/topics/
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