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7 C's in Communication

The document discusses the 7 Cs of effective communication: completeness, conciseness, clarity, correctness, consideration, courtesy, and concreteness. Each C is defined in 1-4 sentences. Completeness means providing all required information without gaps. Conciseness means being brief while retaining quality. Clarity means ensuring the message is understood as intended. Correctness means accurate language, facts and avoiding errors. Consideration means focusing on the recipient's perspective. Courtesy means polite, respectful tone. Concreteness means using specific, vivid language instead of vague generalities. Mastering the 7 Cs leads to effective business communication.

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Hammad Ali Shahzad
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69 views

7 C's in Communication

The document discusses the 7 Cs of effective communication: completeness, conciseness, clarity, correctness, consideration, courtesy, and concreteness. Each C is defined in 1-4 sentences. Completeness means providing all required information without gaps. Conciseness means being brief while retaining quality. Clarity means ensuring the message is understood as intended. Correctness means accurate language, facts and avoiding errors. Consideration means focusing on the recipient's perspective. Courtesy means polite, respectful tone. Concreteness means using specific, vivid language instead of vague generalities. Mastering the 7 Cs leads to effective business communication.

Uploaded by

Hammad Ali Shahzad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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You talk !

… They listen

Effective Communication Skills


The 7 Cs
1.Completeness

2.Conciseness

3.Clarity

4.Correctness

5.Consideration

6.Courtesy

7.Concreteness
Completeness

Every communication must be complete and adequate.

Incomplete messages keep the receiver guessing, create


misunderstanding and delay actions.

Every person should, therefore, be provided with all the required


facts and figures.
Conciseness

In business communication, you should be brief and be able to say whatever you have to
say in fewest possible words without sacrificing the other C qualities. Conciseness is
desired because of the following benefits:

1. A concise message saves time and expense for both sender and receiver.
2. Conciseness contributes to emphasis; by eliminating unnecessary words, you let
important ideas stand out.
3. When combined with a “you-view”, concise messages are inherently more interesting to
recipients as they avoid unnecessary information.
Clarity

1. Clarity means getting your message across so the receiver


will understand what you are trying to convey.
2. You want that person to interpret your words with the
same meaning you have in mind.
3. Accomplishing that goal is difficult because, as you know,
individual experiences are never identical, and words have
different meanings to different persons.
Correctness

1.The term correctness as applied to business messages means


right level of language and accuracy of facts, figures and words.

2. If the information is not correctly conveyed, the sender will


lose credibility.

3. Transmission of incorrect information to superiors will vitiate


decision making process.
Correctness

4. Transmission of incorrect information to outsiders will spoil the


public image of the firm.

5. To convey correct messages, grammatical errors should also be


avoided.

6. You should not transmit any message unless you are absolutely
sure of its correctness.
Consideration

1. Consideration means that you prepare every message with the


recipient in mind and try to put yourself in his or her place.

2. Try to visualize your readers (or listeners)—with their desires,


problems, circumstances, emotions, and probable reactions to your
request.

3. Then handle the matter from their point of view

4. This thoughtful consideration is also called "you-attitude," empathy,


the human touch, and understanding of human nature. (It does not
mean, however, that you should overlook the needs of your
organization.)
Consideration

1. Consideration underlies the other six C's of good business


communication
2. You adapt your language and message content to your
receiver's needs when you make your message complete, concise,
concrete, clear, courteous, and correct.

However, in four specific ways you can indicate you are


considerate:

• Focus on "you" instead of "I" and "we."


• Show reader benefit or interest in reader.
• Emphasize positive, pleasant facts.
• Apply integrity and ethic
Courtesy

• Courteous messages help to strengthen present


business friendships, as well as make new friends.

• Courtesy stems from sincere you-attitude.

• It is not merely politeness with mechanical


insertions of "please's" and "thank-you'd."
Courtesy

To be courteous, considerate communicators should

follow these suggestions regarding tone of the


communications.

• Be sincerely tactful, thoughtful, and appreciative.

• Omit expressions that irritate, hurt, or belittle.

• Grant and apologize good-naturedly.


Concreteness

• Communicating concretely means


being specific, definite, and vivid rather
than vague and general.
• The following guidelines should help
you compose concrete, convincing
messages:

• Use specific facts and figures.


• Put action in your verbs.
• Choose vivid, image-building words.

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