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A Study of Customer's Behavior and Perception in Buying A Property

A study examined customers' behavior and perceptions when buying property through questionnaires distributed in Mumbai and nearby areas. The dependent variables were households intending to buy a house, households owning one house, and house purchase intention. Independent variables were fixed income, investment preferences, developer reputation, and distance from work or amenities. The goal was to understand customer decision-making and perceptions to inform real estate developers' strategies.

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Aindrila Bera
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30 views4 pages

A Study of Customer's Behavior and Perception in Buying A Property

A study examined customers' behavior and perceptions when buying property through questionnaires distributed in Mumbai and nearby areas. The dependent variables were households intending to buy a house, households owning one house, and house purchase intention. Independent variables were fixed income, investment preferences, developer reputation, and distance from work or amenities. The goal was to understand customer decision-making and perceptions to inform real estate developers' strategies.

Uploaded by

Aindrila Bera
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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 A study of Customer's behavior and perception in buying a property

RESEARCH METHODOLOGY
• Research can be systematic searching and collecting valuable data and facts about
the topic and landing to a desirable conclusion. The main aim of research is to find
out the choice the customer makes and his perception while selecting a property or
buying the house.
•  This survey is limited to Quantitative method I.e. Questionnaire rotation, that is
mainly done in the client base of Mumbai and another nearby locality .
• . And when we come to secondary data the information exists somewhere, having
been collected for other purposes, sources include Census Reports, trade publication,
internet sources, research papers, and published reports by various institutions
Variables

• Dependent Variable::Households who do not own a house but intend


to buy one in the near future, Households with one self-owned
house, House Purchase Intention 
• Independent Variable:: Have fixed income. Investment, Developer,
distance
Thank you...

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