Scribd Logo
Upload

Welcome to Scribd!

  • 32 views

    Tutorial

    Uploaded by

    Kelly Lau
    To become a truly global company, a multinational organization should focus on new product development and commercialization across its many international markets. The process involves idea generation, initial screening of strategic fit, business analysis of costs and potential profits, product development including prototypes, small-scale market testing, and finally commercialization through pricing, marketing, and launch planning. Careful execution of each stage can help the company successfully expand globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Tutorial

    Uploaded by

    Kelly Lau
    32 views2 pages
    To become a truly global company, a multinational organization should focus on new product development and commercialization across its many international markets. The process involves idea generation, initial screening of strategic fit, business analysis of costs and potential profits, product development including prototypes, small-scale market testing, and finally commercialization through pricing, marketing, and launch planning. Careful execution of each stage can help the company successfully expand globally.

    Original Description:

    tutorial

    Original Title

    tutorial

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    To become a truly global company, a multinational organization should focus on new product development and commercialization across its many international markets. The process involves idea generation, initial screening of strategic fit, business analysis of costs and potential profits, product development including prototypes, small-scale market testing, and finally commercialization through pricing, marketing, and launch planning. Careful execution of each stage can help the company successfully expand globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views2 pages

    Tutorial

    Uploaded by

    Kelly Lau
    To become a truly global company, a multinational organization should focus on new product development and commercialization across its many international markets. The process involves idea generation, initial screening of strategic fit, business analysis of costs and potential profits, product development including prototypes, small-scale market testing, and finally commercialization through pricing, marketing, and launch planning. Careful execution of each stage can help the company successfully expand globally.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 2

    3.

    Examine the ways in which a major company operating in many countries


    around the world can use new product development and commercialisation to
    enhance its ambitions to become a global company.
    Idea generation
    • It is described as the process of creating, developing and communicating abstract, concrete or
    visual ideas.

    • It is also helpful for the company to keep important aspects of the future product in mind such
    as how lean it is, how scalable it is and how much return can it generate.

    Initial screening
    • Determine the company's strategic fit by eliminating ideas that are incompatible or infeasible
    with the company.

    • The factors that take into account including company’s strengths and weaknesses, customer
    needs, expected/desired ROI, and more

    Business analysis
    • It will help the company determine the costs involved in their proposed new product
    development, and forecast the profits they may make from the product in future financial
    years.
    Development
    • Creating a prototype product or pilot service.

    • Product development entails the actual design and manufacture of the product. Development
    commences with the manufacture of a prototype that facilitates market testing.

    Market testing
    • To introduce the new product on a very small scale in a very small market.

    • Based upon the results of the tests, the business owner decides on whether to undertake large-
    scale production or not.

    Commercialisation and launch


    • To determine the pricing for the product or service.

    • Finalising marketing plans and a detailed launch plan can help ensure a smooth introduction to
    the market.

    You might also like

    pFad - Phonifier reborn

    Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

    Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


    Alternative Proxies:

    Alternative Proxy

    pFad Proxy

    pFad v3 Proxy

    pFad v4 Proxy