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    Submitted by Group 7: Avinash Bhat J (B19011) Hari Sankar S (B19033) Soham Ghosh (B19052)

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    harisankar suresh
    Flipkart succeeded through a customer-centric approach with services like money-back guarantees and analytics-driven recommendations, and became a leader in online mobile phone and fashion sales in India. In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, hoping to capitalize on India's growing e-commerce market potential and create jobs through expanded supply chains. The COVID-19 pandemic further accelerated India's shift to online shopping.

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    Submitted by Group 7: Avinash Bhat J (B19011) Hari Sankar S (B19033) Soham Ghosh (B19052)

    Uploaded by

    harisankar suresh
    30 views6 pages
    Flipkart succeeded through a customer-centric approach with services like money-back guarantees and analytics-driven recommendations, and became a leader in online mobile phone and fashion sales in India. In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, hoping to capitalize on India's growing e-commerce market potential and create jobs through expanded supply chains. The COVID-19 pandemic further accelerated India's shift to online shopping.

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    Flipkart_Hari

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    Flipkart succeeded through a customer-centric approach with services like money-back guarantees and analytics-driven recommendations, and became a leader in online mobile phone and fashion sales in India. In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, hoping to capitalize on India's growing e-commerce market potential and create jobs through expanded supply chains. The COVID-19 pandemic further accelerated India's shift to online shopping.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views6 pages

    Submitted by Group 7: Avinash Bhat J (B19011) Hari Sankar S (B19033) Soham Ghosh (B19052)

    Uploaded by

    harisankar suresh
    Flipkart succeeded through a customer-centric approach with services like money-back guarantees and analytics-driven recommendations, and became a leader in online mobile phone and fashion sales in India. In 2018, Walmart acquired a 77% stake in Flipkart for $16 billion, hoping to capitalize on India's growing e-commerce market potential and create jobs through expanded supply chains. The COVID-19 pandemic further accelerated India's shift to online shopping.

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    Submitted by Group 7

    Avinash Bhat J (B19011)


    Hari Sankar S (B19033)
    Soham Ghosh (B19052)
    Flipkart’s Success can be attributed to its customer centric approach in making online shopping an easy task

    Flipkart’s Key Success Factors


    1) 30- Day Money Back Guarantee

    Unsatisfied Calls customer Product returned Replacement/


    Customer care by logistics Refund

    After Sales Service – An efficient workforce , integrated ERP systems and data analytics
    to track consumer purchases and give recommendations accordingly

    2) E-Wallets 3) Analytics – Schemes/Offers/Recommendations generated


    Till 2015 , Flipkart became the hub of most electronic items , with exclusive launches of various
    mobile phones happening exclusively on Flipkart
    Mobiles were Predominantly launched exclusively on Flipkart

    Motorola launched its


    budget phone series -
    Moto E, G ,X on
    Flipkart from 2014

    Vivo gained huge


    popularity owing to
    exclusive online sales
    on Flipkart ; later
    picked by Amazon

    Xiaomi Redmi phones


    launched on Flipkart ,
    with around 50000 units
    being sold in few seconds
    in “Flash Sale”
    From 2014 , Flipkart started focusing towards fashion and made a major acquisition in the form of
    Myntra . In 2016 , it acquired Jabong.
    Flipkart’s Pivot from Electronics to Fashion

    May 2014 Oct 2014

    Kicks off India’s Largest online sale – Big Billion Day – in Oct
    2014

    July2016
    Launched Flipkart First and In-a-Day Guarantee

    Post acquisition , Flipkart became first Indian Retailer to register


    $1.9 B Gross merchandise value ( GMV )
    Walmart’s Acquisition of Flipkart

    One of the game-changing M&A’s of retail sector in the last 5 years

    US Retail Giant picked up 77% stake in Flipkart for $16 billion

    Deal looked to create jobs for the rural economy through Walmart’s immense brick-and-mortar supply chains

    The investment by Walmart was aligned with “Make in India" campaign by adding billions in revenue for Indian
    manufacturers
    India is a very compelling Growth Market with Long-Term Potential

    Future Prospects in the E-Commerce Industry

    Advent of COVID has seen a


    Flipkart’s Gross Sales India – 2nd Largest Market By end of 2020 , 58% huge spike in online
    expected to beat Amazon by for internet users – 35% of smartphone penetration is shopping , which
    2023 population expected researchers say will
    dominate for another year.

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