Communication Proce Sses, Principles, and Et Hics
Communication Proce Sses, Principles, and Et Hics
3. CHANNEL
- is responsible for the delivery of the chosen mes
sage form.
- for example: post office, internet, television, and
radio
4. RECEIVER (decoder/listener)
- is responsible for extracting/decoding meanin
g from the message.
- also responsible for providing feedback tp the
sender.
- it's his/her job to interpret.
5. FEEDBACK (response)
- this is important as it determines whether or
not the decoder grasped the intended meaning and
whether the communication was successful.
6. CONTEXT
- the context of any communication act is the e
nvironment surrounding it.
- it is also known as the setting of the commun
ication.
7. NOISE (also called interference)
- this is the factor that inhibits the conveyance
of a message.
- is anything that interferes with communicatio
n.
a. Physical Noise - is interference that is external to
both speaker and listener; it hampers the physical tra
nsmission of the signal or message.
d. Semantic Noise
- is interference created when the speaker and l
istener have different meaning systems.
The communication process is dynamic, continous, ir
reversible, and contextual. It is not possible to partici
pate in any element of the process without acknowle
dging the existence and functioning of the other ele
ments.
LESSON 2:
How?
If there was no mass media, globalization wo
uld not have been possible.
The information disseminates from one part
of the world to other part in seconds, this mir
acle is just due to the mass media.
Hence we can say that globalization and mass
media are interdependent.
Globalization is only possible because of mas
s media and on the other hand mass media ge
ts advanced due to globalization.
Globalization has helped the people to be u
pdated with each and every happenings of t
he world.
Despite having many advantages, many peo
ple still argue that globalization cannot alwa
ys be useful to individuals since working tec
hnically is not always proper. It may confine
an individual to just himself being self center
ed.
Other critical issues may arise due to the gl
obalization. So globalization can be seen bot
j positively and pessimistically.