Presentation on Google work environment.

• Submitted to • Submitted by
• Ms. Mamta malhotra Japneet kaur walia
B.com III – B
4637
 Contents
•Introduction
•History
•Growth
•Googlplex, life and facilities at Google
•Acquisition & partnerships
•Management of Google
•Google culture
•Completion Zone
•Swot analysis
introduction
 Google is a widely search engine that
uses text matching techniques to find
the web pages that are important and
relevant to user’s search
• The word Google comes from the
misspelling of word googol which refers
to 1 followed by 100 zeros.
• The company is running millions of
server worldwide.
 History
•Google began in Jan 1996,as research project by Larry
Page and Sergey Brin.The company was first incorporated
as a privately held company on September 4, 1998.
•The initial public offering took place on August 19, 2004,
raising $1.67 billion, implying a value for the entire
corporation of $23 billion.
•The company is listed on Nasdaq and London stock
exchange under ticker symbol GOOG and GGEA
respectively.
 Who
Did
Google?
Larry Page Sergey Brin
•Google was co-founded by Larry Page and Sergey Brin while
they were students at Stanford University, California and the
company was first incorporated as a privately held company
on September 4, 1998.
•They have made everything so much easier, faster, and more
informative. They have definitely made a huge impact into
the technological world.
 Larry Page

Born March 26, 1973 (1973-03-26)

(age 36)
Lansing, Michigan

Alma mater University of Michigan

Stanford University

Occupation Computer scientist, technology

innovator, entrepreneur

Net worth 12 billion USD (2009)

Known for Co-founder of Google, Inc.
Spouse(s) Lucinda South worth
 Sergey Brin

Sergey Brin
Born August 21, 1973 (1973-08-21) (age 36)
Moscow, Soviet Union

Univ. of Maryland (B.S., 1993)

Education
Stanford University (M.S., 1995)

University of Maryland
Alma mater
Stanford University

Computer scientist, technology innovator,

Occupation
entrepreneur

Google, Inc., Mountain View, California

Employer
Title: Co-founder and President

Net worth US$12.0 billion

co-founder of Google, Inc.

Known for
world's largest internet company

Spouse(s) Anne Woicick

 GOOGLE
• The Vision
– To make search engines so powerful they would
understand "everything in the world".

• The Mission
– To organize the world's information and make it
universally accessible and useful.

• The Focus
– Google continues to focus on innovation and on the
user experience.
 Googleplex
• Googleplex ia combination of
Google and complex
• The head quarter of Google
“The Googleplex” is located
at 1600 Amphitheatre
parkway in mountain view
,California
 Life at Google
• Google is not a conventional company and we
don’t intend to become one. True we share
attributes with the world’s most successful
organizations – a focus on innovation and smart
business practices come to mind – but even as we
continue to grow, we’re committed to retaining a
small company feel. At Google we know that every
employee has something important to say, and
that every employee is integral to our success.
• We provide individually tailored composition
packages that can be comprised of
competitive salary ,bonus and equity
components along with opportunity to earn
further financial bonuses an rewards.
• Google has offices around the world from
Bangalore to Zurich, but regardless where we
are, we nurture an invigorating, positive
environment of hiring talented, local people
who share our commitment to creating search
perfection and want to have a great time
doing it. Googlers thrive in small, focused
teams and high energy environments, believe
in the ability of technology to change the
world, and are as passionate about their lives
as they are of their work.
 Facilities at Googleplex
• The Googleplex is furnished with items like
shade lamps and giant rubber balls
• It also includes gym,free laundry rooms,two
small swimming pools, pool tables ,pianos,
ping pong tables
• Healthy lunch and dinner for all staff .
• In late 2006,the company installed a series of
solar panel
 Google + building Complex = Googleplex
http://www.youtube.com/watch?v=R90Zs60HXms

• The Google headquarters is

located in Mountain View,
California.
• Recreational amenities are
scattered throughout the campus
and include a workout room with
weights and rowing machines,
locker rooms, washers and dryers,
a massage room, assorted video
games, a baby grand piano, a pool
table, and ping pong. In addition
to the rec room, there are snack
rooms stocked with various foods
and drinks.
Originally, the search engine used the Stanford University
website with the domain google.stanford.edu. The domain
google.com was registered on 15 September 1997, and the
company was incorporated as Google Inc. on 4 September
1998
 Growth
Acquisition & partnerships
•Google has continued its growth through a
series of new product developments,
acquisitions, and partnerships.
• Google started business with radio and
publications.
•Google purchased the radio advertising
company “dmarc”
 Recent Acquisitions
DATE COUNTRY COMPANY BUSINESS DERIVED
SERVICES

July 2, Grand Central Voice over Internet  USA Google

2010 Protocol Voice

July Grand central Voice over internet USA Google voice

2,2010 protocol

USA Google
July 20, maps
Image America Aerial photography
2010

July
9,2010 Postion Gmail
Partnerships of Google

FOX

NASA AMES
GEOEYE RESEARCH
CENTER
Google

SUN
AOL MICROSYSTEM
Global Market Share of Google
13%

Google
20%
Yahoo
53% MSN
Others

14%
 Google Users

9%
3% 2% 2%
37%
Asia
Europe
20% North America
Latin America
Africa
Middle East
Australia
27%
 Why Google
• Google is a Biggest web search engine, it
indexes millions of web pages

Google is used to perform many tasks.

It solves user’s problems ,fulfill their needs
and desires beyond search
.
 Google Products
GOOGLE
MAPS

GOOGLE GOOGLE
CHROME FINANCE
GOOGLE

GOOGLE GOOGLE
IMAGES EARTH
 Google Products & Evolution

Google
adword
You
Picasa
tube

GOOGLE

Google
Froogle
talk

gmail
MANAGEMENT
Google Management
 Leadership
Eric Schmidt

Chairman of the Board and Chief

Executive Officer
His focus area is the company's technical
and business strategy. His leadership lead
Google to add its products, focus on
innovations, users’ technology
improvements. He is also a member of
President Obama's Council of Advisors on
Science and Technology.
 Leadership
Larry Page
Co-Founder & President,
Products .
He was one of the founding CEO
of Google. Now he is president
of products. He also carry the
daily operations with Eric &
Sergey Brin. He declared a World
Economic Forum Global Leader
for Tomorrow in 2001.
 Leadership
Sergey Brin
Co-Founder & President, Technology.
He is also cofounder of Google. Instead
of President ,Technology; He also focus
on daily operations with Eric & Larry .
His research focus include search
engines, data mining of large text
collections and scientific data. He along
with Larry named by In 2004, he and
Larry Page were named "Persons of the
Week" by ABC World News Tonight
 Shining Google at the world map

•21 countries at present

 Google’s Culture
• Even in such a big form Google has a small company heart.
Flat Hierarchy
• Each Googler is equally part of the success ,innovation
,mission of Google.
• Each employee having several responsibilities in different
departments
Hiring Policy
• Google favor ability than experience based on
nondiscrimination of any type
• Multilingual company environment.
• Recreational facilities along with work.
• Common café at Googolplex for all employees.
 Philosophy of Google
•The primary focus to serve the user and all else
will follow.
•Focus on solving the search problems by
continue R & D.
•Continue focus on make the search process the
fastest possible.
•You don't need to be at your desk to need an
answer .
•You can earn money without doing evil
•Focus to provide information across the nations.
•Being great is a starting point not an End point.
 Google is Unique

• Its speed, Accuracy, Objectivity & easy to search.

• Its Page Rank technology .
• Positioned as “Fastest Crawling Technique”.
• Keeps the search “Up to date”.
• R & D budget is 50% of Net income & 10 % of
Revenue.
COMPITION
ZONE
Competitive Zone
Search
Competitive Zone
Advertising
Competitive Zone
Social Networking
 Top 2 competitors
• Two competitors - Microsoft and Yahoo! Inc.
• Both Microsoft and Yahoo have more employees than
Google. – Microsoft has 6 times.
• Microsoft also has more sources of cash.
• Longer operating history established good customer
relationships.
• Both have much ability to capture the retained
customers by raising their level of service.
 SWOT ANALYSIS
• STRENGTHS • WEAKNESSES
• Brand equity • All the products not
• Consistent innovations known to the
• The most efficient consumers
search engine • Over dependence on
• Wide range offerings contextual advertising
for revenue
• Concentration on
consumers
 SWOT ANALYSIS
• Opportunities • Threats
• Search is still continue… • Legal issues about
• Today is the world of information stores
computer literacy • Threats from core
• Mobile technologies add competitors (developing
another opportunity. search engine)
• Cheaper global • Users get confused.
telecommunication • Print collection become
costs open new markets less visible
 QUESTION?

• SO WHAT IS GOOGLE DOING AND WHAT

SHOULD IT DO?
 Recommendations
• Diversify earnings not products

Country Revenue %

US 61%

UK 14%

Rest Of 25%
World
 Recommendations

• Be Multi-domestic company.
• Find new sources of revenue.
• Continuous Innovation is the key to maintain
dominance in such an aggressive
environment.
• Concentrate on BRICS nations.
Any Queries……….?
THANKS