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    Marketing Plan Of:: Presented By: Soft Lovers (EMBA, UCP)

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    Osama
    The Robin's Nest Day Care Center aims to establish a new concept in child care that provides advanced services like live video coverage and online calls for parents. Its objectives are to attract working couples, double first year sales by the second year, and open a second campus within the first year. The marketing plan outlines the center's core competencies of care, education, technology and staff. It analyzes competitors, the child care industry, target customers, and conducts a SWOT analysis. The plan details pricing, advertising, promotions, product positioning and implementation. Evaluation and control processes are also established to monitor progress and make adjustments.

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    Marketing Plan Of:: Presented By: Soft Lovers (EMBA, UCP)

    Uploaded by

    Osama
    151 views12 pages
    The Robin's Nest Day Care Center aims to establish a new concept in child care that provides advanced services like live video coverage and online calls for parents. Its objectives are to attract working couples, double first year sales by the second year, and open a second campus within the first year. The marketing plan outlines the center's core competencies of care, education, technology and staff. It analyzes competitors, the child care industry, target customers, and conducts a SWOT analysis. The plan details pricing, advertising, promotions, product positioning and implementation. Evaluation and control processes are also established to monitor progress and make adjustments.

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    daycare final01

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    The Robin's Nest Day Care Center aims to establish a new concept in child care that provides advanced services like live video coverage and online calls for parents. Its objectives are to attract working couples, double first year sales by the second year, and open a second campus within the first year. The marketing plan outlines the center's core competencies of care, education, technology and staff. It analyzes competitors, the child care industry, target customers, and conducts a SWOT analysis. The plan details pricing, advertising, promotions, product positioning and implementation. Evaluation and control processes are also established to monitor progress and make adjustments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    151 views12 pages

    Marketing Plan Of:: Presented By: Soft Lovers (EMBA, UCP)

    Uploaded by

    Osama
    The Robin's Nest Day Care Center aims to establish a new concept in child care that provides advanced services like live video coverage and online calls for parents. Its objectives are to attract working couples, double first year sales by the second year, and open a second campus within the first year. The marketing plan outlines the center's core competencies of care, education, technology and staff. It analyzes competitors, the child care industry, target customers, and conducts a SWOT analysis. The plan details pricing, advertising, promotions, product positioning and implementation. Evaluation and control processes are also established to monitor progress and make adjustments.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 12

    MARKETING PLAN OF:

    Presented By: soft lovers (EMBA, UCP)


    Mission:
    The Robin’s Nest Day Care Center is committed to taking a leadership role
    in child care services, higher learning, community services, high end
    services to feel child as in his own home and promoting cultural diversity. 

    Objectives:
    To establish the new concept in the market and attract people specially
    working couples. 

    To provide fully advanced services (live coverage, online calls etc to
    parents of children).

    Sales increasing to almost double first year sales by the end of Year 2. 

    Open second campus by the end of Year 1.

     
    CORE COMPETENCY & SUSTAINABLE
    COMPETITIVE ADVANTAGE
    Goodwill

    Advance child care programs

    Web live coverage

    Live calls

    Natural care and love

    Quality food

    Medical

    Trained & Skilled Staff


    SWOT Analysis
    Strengths: Opportunities:
    Business idea (first mover with unique New Concept
    service)
    Child care industry is at growth stage
    Care plus mind development training
    under one roof Target market is not price sensitive

    Web live coverage Opportunity to promote culture

    High Marketing Budget Threats:


    Accessible Location Inflation Rate
    Weaknesses: Employee turnover ratio
    High Maintenance cost Economical condition

    Availability of skilled employees. New Competitor


    Unstable prices of Inventory
    Employee Loyalty
    INDUSTRY ANALYSIS
    Competitor Analysis
    There are not large number of competitors
    The competitors are not using advance technology
    Not spending large amount on advertisement
    Company Analysis
    Offering special services and long working hours
    High marketing budget
    Skilled and trained staff
    Superior childcare services & Web live coverage
    Using advanced technology in childcare industry

    Customer Analysis
    Peoples (specially working couple) are recognizing the importance
    of childcare and want child before their eyes always.
    Target Market
    Full-Time Working Couples

    After School Care

    Part-Time Workers/Drop-Ins

    Point of Difference
    Reliability (web live coverage & live calls)

    Performance

    High quality childcare services

    Positioning
    At growing level and deliver premium childcare services
    MARKETING PROGRAM
    Product:

    Brand Name:- Robin’s Nest Daycare center

    Core Product:- Premium quality childcare services


    Price:
     Unit price
    Full time couples (20,000/month)
    After school care (6,000/week)
    Part time workers/drop ins (10,000/month)
    Place:
    Campus location is 642-cavalry ground Lahore.

    Promotion:

    Advertising
    Electronic media (TVC & Radio ads = 45,524,500+2,925,000)
    Print media (News paper & brushers = 735,000+250,000)
    Billboards (cost of 6-Hoarding & mobile-float = 2,122,230+495,000)
    MARKETING PROGRAM
    Promotion:
    Sales promotion

    Disc. Offer cost (10% - 15%) per month estimated = 148,500


    Personal selling
    Opening cost = 178,000* *Note: commission depend on sale

    Each month cost = 97,000


    Direct marketing:

    Cost occur = 1,750,000

    Internet cost:

    Total cost occur = 345,000 per month

    Project cost:
    Grand total = 51,590,730
    PLAN IMPLEMENTATION

    Contacting Advertising Agency

    Television Advertisement

    Print Media Advertisement

    Proper Distribution
    EVALUATION & CONTROL
    Keep the marketing program moving in the direction set for it.

    Compare the results with desired goals.

    Correct negative & exploit positive aspects.

    Monitor all activities.


    Where Your Children Feels at Home!

    Robin’s Cares: Daily Water


    Questions

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