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    Hello!: Our Members: Do Phuc Lam Bui Nhu Quynh Bui Thao Trang Dang Thuy Huong

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    Đặng Thùy Hương
    The document introduces four members of a group: Do Phuc Lam, Bui Nhu Quynh, Bui Thao Trang, and Dang Thuy Huong. It then discusses McDonald's struggles in the Philippines compared to its main competitor Jollibee, and how McDonald's needs to better adapt to local culture through things like introducing new menu items and creative advertising that relates to regional culture.

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    Hello!: Our Members: Do Phuc Lam Bui Nhu Quynh Bui Thao Trang Dang Thuy Huong

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    Đặng Thùy Hương
    238 views20 pages
    The document introduces four members of a group: Do Phuc Lam, Bui Nhu Quynh, Bui Thao Trang, and Dang Thuy Huong. It then discusses McDonald's struggles in the Philippines compared to its main competitor Jollibee, and how McDonald's needs to better adapt to local culture through things like introducing new menu items and creative advertising that relates to regional culture.

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    The document introduces four members of a group: Do Phuc Lam, Bui Nhu Quynh, Bui Thao Trang, and Dang Thuy Huong. It then discusses McDonald's struggles in the Philippines compared to its main competitor Jollibee, and how McDonald's needs to better adapt to local culture through things like introducing new menu items and creative advertising that relates to regional culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    238 views20 pages

    Hello!: Our Members: Do Phuc Lam Bui Nhu Quynh Bui Thao Trang Dang Thuy Huong

    Uploaded by

    Đặng Thùy Hương
    The document introduces four members of a group: Do Phuc Lam, Bui Nhu Quynh, Bui Thao Trang, and Dang Thuy Huong. It then discusses McDonald's struggles in the Philippines compared to its main competitor Jollibee, and how McDonald's needs to better adapt to local culture through things like introducing new menu items and creative advertising that relates to regional culture.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 20

    1

    HELLO!
    Our members:
    Do Phuc Lam
    Bui Nhu Quynh
    Bui Thao Trang
    Dang Thuy Huong
    McDonald’s in the
    Philippines: Stung
    by the Bee
    How does remaining faithful to its core menu jeopardize McDonald’s success in the
    Philippines? Does this make McDonald’s less marketing oriented?

    Is adaptation to local culture always important? Why do you


    think it is so in the case of the fast food industry?

    Outline What can McDonald’s do to win customers over?

    What can Jollibee do to thwart McDonald’s challenges?

    Current situation and recommendation


    Mc Donald’s in the Phillipines
    5

    McDonald’s in the Philippines : Lack of Localization

     Has less nationwide stores than Jollibee (400 and


    750 stores )
     Jollibee controls higher percentage of the market in
    Metro Manila (18 and 10%)
     Has a lower rank in term of courtesy and service
    5

     Introducing Mc
    Spaghetti

     Creative commercial
    advertisements
    Adaptation to local culture?
    7
    It depends

    1
    Standardization
    2

    3
    8

    - Opened in 1971
    - Spread across 80
    countries
    - Nearly 31000
    stores
    - Remain the
    original taste to
    make them feel
    like American.
    9

    Adaptation to local culture.

    Cross
    cultural
    A positive happens
    on product
    adaptation

    Focus on customer satifaction


    10

    Examples of Mc Donald’s
    “
    Think Globally but act Locally
    (Kotler etal., 2008)
    Mc Donald’s Actions
    14

    And tables to compare data

    Apply
    Focus on advertisements
    Apply discount
    localization and which related to
    policy
    refresh menu regional culture.
    Jollibee’s Actions
    16

    Jollibee’s Actions

    - 01 02
    Create Develop more
    beyond
    exclusive existing
    menu strengths
    instead of
    largely based
    on Filipino
    culture.
    Current situation and Recommendations
    17

    CURRENT SITUATIONS OF MCDO’S IN PHILIPPINES

    EXPANSION ADAPTATION
    + Opened 58 stores across Philippines in + Introduce both physical stores and digital
    2019 platforms
    + Plan to open 5 more in 2020 + Follow 4 key rules: quality, service, safety and
    + Have to shut down half of its branches cleanliness
    due to COVID 19 pandemic
    18

    RECOMMENDATIONS

    Price Market Promotion/


    survey Discount
    20

    THANK YOU FOR


    LISTENING!

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