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    Chapter 2: Lesson 1: Kinds of Qualitative Research, Strengths & Weaknesses

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    This document discusses qualitative research methods including participant observation, interviews, focus groups, content analysis, and films/photographs. It outlines the strengths of qualitative research such as providing an in-depth understanding of phenomena and developing theories from themes in the data. Weaknesses include the time-consuming nature and potential for researcher subjectivity. The importance of qualitative research is described in various fields like education, technical communication, psychology, advertising, and social work where it provides insights into things like student learning, communication practices, consumer wants, and everyday life experiences.

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    Chapter 2: Lesson 1: Kinds of Qualitative Research, Strengths & Weaknesses

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    julieanne_portal
    714 views22 pages
    This document discusses qualitative research methods including participant observation, interviews, focus groups, content analysis, and films/photographs. It outlines the strengths of qualitative research such as providing an in-depth understanding of phenomena and developing theories from themes in the data. Weaknesses include the time-consuming nature and potential for researcher subjectivity. The importance of qualitative research is described in various fields like education, technical communication, psychology, advertising, and social work where it provides insights into things like student learning, communication practices, consumer wants, and everyday life experiences.

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    Kind s of qualitative research, strengths and weaknesses

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    CH 2_L1

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    This document discusses qualitative research methods including participant observation, interviews, focus groups, content analysis, and films/photographs. It outlines the strengths of qualitative research such as providing an in-depth understanding of phenomena and developing theories from themes in the data. Weaknesses include the time-consuming nature and potential for researcher subjectivity. The importance of qualitative research is described in various fields like education, technical communication, psychology, advertising, and social work where it provides insights into things like student learning, communication practices, consumer wants, and everyday life experiences.

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    714 views22 pages

    Chapter 2: Lesson 1: Kinds of Qualitative Research, Strengths & Weaknesses

    Uploaded by

    julieanne_portal
    This document discusses qualitative research methods including participant observation, interviews, focus groups, content analysis, and films/photographs. It outlines the strengths of qualitative research such as providing an in-depth understanding of phenomena and developing theories from themes in the data. Weaknesses include the time-consuming nature and potential for researcher subjectivity. The importance of qualitative research is described in various fields like education, technical communication, psychology, advertising, and social work where it provides insights into things like student learning, communication practices, consumer wants, and everyday life experiences.

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    CHAPTER 2: LESSON 1

    KINDS OF QUALITATIVE RESEARCH,


    STRENGTHS & WEAKNESSES
    PREPARED BY:
    MRS. JULIE ANNE P. ODASCO
    QUALITATIVE RESEARCH
    • According to Creswell (1994), it is an inquiry
    process of understanding a social or human problem
    based on building a complex holistic picture formed
    with words, reporting detailed views of informants
    and conducted in a natural setting.
    KINDS OF QUALITATIVE RESEARCH
    MARSHALL & ROSSMAN (1995)
    1. Participant Observation 1. Content Analysis
    2. Observation 2. Narratology
    3. In-depth Interviewing 3. Films, Videos &
    4. Focus Group Interviewing Photographs
    PARTICIPANT OBSERVATION
    • Demands immersion in the natural setting of the
    research participants which enables the researcher
    participant to hear, see and experience reality
    OBSERVATION
    • Entails the systematic
    noting or recording of
    events, behaviors and
    artifacts (objects) in the
    social setting chosen for
    study.
    IN-DEPTH INTERVIEWING

    • Resembles conversations but with pre-


    determined response categories
    • Large amount of data are gathered quickly
    and immediate follow up and
    clarifications are possible
    FOCUS GROUP INTERVIEWING
    • Involves 7 to 10, at time 6 -8
    people who are unfamiliar with
    one another and have been
    selected because they share certain
    characteristics that are relevant to
    the research inquiry or problem.
    CONTENT ANALYSIS
    • Calls for systematic examination
    of forms of communication to
    document patterns objectively- as
    shown in letters, emails, minutes
    of meetings, and a lot more.
    NARRATOLOGY
    • Story telling, retelling and reliving of personal experiences
    • Researcher must be an active listener and an adept reader (for
    written stories), attentive to recurring patterns, as well as the
    narrator’s feelings, views and values as reflected in both oral
    and written stories.
    FILMS, VIDEOS & PHOTOGRAPHS

    • Provides visual records of events, especially the


    films and videos which capture the perspective of
    the filmmaker or videographer. Pictures, on the
    other hand, manifest the intent, interests and
    values of the photographer.
    STRENGTHS OF QUALITATIVE
    RESEARCH
    • Qualitative research can offer the best light on or best answers to
    certain phenomena- social, economic, political or even psychological
    • Research results are exhaustive
    • It offers several avenues to understand phenomena, behavior, human
    conditions and the like.
    • It can build on, or even develop theories through consistent themes,
    categories, relationships, interrelationships that are crystallized
    during the data gathering and data analysis processes.
    WEAKNESSES OF QUALITATIVE
    RESEARCH
    • Total immersion in the natural setting of the research
    can be time-consuming and tedious, and resource-
    draining as well
    • There comes a point when the personal-self and the
    researcher-self are inseparable , so, subjectivity, on the
    part of the researcher, can happen.
    IMPORTANCE OF
    QUALITATIVE RESEARCH
    ACROSS DIFFERENT
    FIELDS
    QUALITATIVE RESEARCH IN EDUCATION

    • Ethnographer of education
    A sociologist or anthropologist
    Seeks to understand what counts as education members of a particular group

    - Ethnographer of education
    An education “insider” ( a teacher)
    Concerned with the social and cultural dynamics of a school or classroom
    QUALITATIVE RESEARCH IN EDUCATION

    Ethnographic studies of learning and knowledge in


    education ask the question what counts as knowledge
    and learning in classrooms to teachers and students.
    QUALITATIVE RESEARCH IN TECHNICAL
    COMMUNICATION

    • Focus groups are used to probe deeper research results


    in order to describe current practices in Technical
    Communication which can take the forms of E-mail,
    fax messaging, video and voice conferencing, intranet
    and extranet, jargons and graphics
    QUALITATIVE RESEARCH IN PSYCHOLOGY

    • Psychology has been strongly shaped by the


    behavioral and cognitive traditions, within which
    psychology should seek to understand and
    determine an observable, objective psychological
    reality.
    QUALITATIVE RESEARCH IN ADVERTISING

    • Great advertising comes along from an


    understanding of consumer’s wants and needs. In
    order to understand those wants and needs, the
    consumer needs to be consulted and integrated at
    virtually every step of the research process.
    QUALITATIVE RESEARCH IN SOCIAL WORK ESP.
    CALLS FOR THE FOLLOWING:

    Immersions in the situations of everyday life –


    typically normal ones, reflective of the everyday
    life of individuals, groups, societies and
    organizations

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