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    Ebay Evolvess

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    Shehryar Raja
    eBay is facing problems like data breaching risks, drop in google search traffic, increased market competition and credit default risks. To address these, eBay is: 1. Investing in cybersecurity to prevent future data breaches 2. Improving its search engine optimization and algorithms to increase search visibility 3. Partnering with retailers to offer a wider selection of products and compete better 4. Introducing services like Bill Me Later to offer credit options and manage default risks.

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    Ebay Evolvess

    Uploaded by

    Shehryar Raja
    48 views13 pages
    eBay is facing problems like data breaching risks, drop in google search traffic, increased market competition and credit default risks. To address these, eBay is: 1. Investing in cybersecurity to prevent future data breaches 2. Improving its search engine optimization and algorithms to increase search visibility 3. Partnering with retailers to offer a wider selection of products and compete better 4. Introducing services like Bill Me Later to offer credit options and manage default risks.

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    eBay is facing problems like data breaching risks, drop in google search traffic, increased market competition and credit default risks. To address these, eBay is: 1. Investing in cybersecurity to prevent future data breaches 2. Improving its search engine optimization and algorithms to increase search visibility 3. Partnering with retailers to offer a wider selection of products and compete better 4. Introducing services like Bill Me Later to offer credit options and manage default risks.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    48 views13 pages

    Ebay Evolvess

    Uploaded by

    Shehryar Raja
    eBay is facing problems like data breaching risks, drop in google search traffic, increased market competition and credit default risks. To address these, eBay is: 1. Investing in cybersecurity to prevent future data breaches 2. Improving its search engine optimization and algorithms to increase search visibility 3. Partnering with retailers to offer a wider selection of products and compete better 4. Introducing services like Bill Me Later to offer credit options and manage default risks.

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    EBAY EVOLVES

    eBay Evolves

     Online auction website


     Facilitate Consumer to consumer and Business to consumer sales
     Company changed the name of its service from Auction web to eBay in 1997.
     In 1997 company received $6.7 million in funding from venture capital firm, Benchmark
    Capital.
     Free to use for buyers but sellers are charged fees for listing items
    eBay’s Transformation

     Former CEO Meg Whitman replaced by Bain and Company MD, John Donahoe which
    served eBay from 2008-2015
     Company had already stopped progressing and the trend continued through 2009.
     Introduced ‘Buy it now’ buyers were returning to easier methods of buying methods of
    buying fixed-price goods from fixed price retailers such as amazon
     Search engines and comparison-shopping sites
    eBay’s Transformation

     Donahoe found that altering business model of an internet company is never easy
     Transformation from online auction market to resemble an outlet mall where retailers sold
    out of season, overstocked and discontinued merchandise (Auction format to fixed price
    sales model)
     Partnering with retail chains to server as another chain for current merchandise
     Fee structure was adjusted, listing fees for fixed price sales were lowered
    eBay’s Transformation

     Improvements were made to search engines. Highly rated merchants were appeared first
    and received more exposure
     Challenges
     Increasing complaints from sellers about excessive fees
     Favoritism towards big retailers
     This discounted eBay’s history of sensible growth
    PayPal
    PayPal

     Acquired by eBay in July 2002. Signature purchase, whose payment service enable the
    secure and hassle free payment
     40% of eBay’s revenues
     In 2014, PayPal has over 152 million active accounts
     Credit card processing device called PayPal Here announced in March 2012, that any
    form of payment
     Consumers ‘Check-in’ so they can be personally greeted
    PayPal

     In 2014, eBay released development kit for PayPal, Allowing traditional point of sale
    systems.
     In 2018, eBay added BML (Bill Me Later) feature to PayPal wallet.
     BML is eBay’s fastest growing business segment
     PayPal’s success gave eBay’s marketplaces time to recover
     Marketplaces segment posted strong results from 2012-2014
     In second quarter off 2014-it grew 24%
    eBay’s Success

     eBay’s investment in mobile technology began in 2012 with RedLaser, a barcode


    scanning mobile app followed by Critical path.
     Also purchased WHERE, a location based media and advertising company, and Zong, a
    provider of mobile payments via mobile carrier billing
    Contrast eBay’s original business model with its current
    business model.

    Original business Current business


     Auction based selling  Fixed price selling
     Focusing on individuals rather than big  More focus on big retailers
    retailers  Improvements were made in search
     No focus on innovation engine.
     Advertisement Revenue Model  Advertisement revenue Model
     Limited market scope  Value added options (Bill me later)
     High listing fees  low listing fee for smaller sellers
    what are the problems that eBay is currently facing?
    How is eBay trying to solve these problems?

    1.Risk of Data Breaching


     Analysis: EBay was the victim of hacking in 2014 due to which sale dropped by 5.4%

    2.Drop in google search


     Analysis: Google updated its search algorithm due to which eBay search traffic decrease by 33%.
    Continued

    3. Market competition
     Analysis: There are more competitors coming in the industry

    4. Risk of credit default


     Analysis: Bill me later service

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