Design Process

Design Process
Bhavyaa | May 2020

Roadmap
- Design
- Design Process
- Fashion Design Workflow
- Mood Board
- Inspiration Board
- Color Board
- Client Board / Customer Profile
- How does fashion brand work?
- Key takeaways
- Tools
- Examples/ Portfolio
What is Design?
In an industry that is constantly changing, the designer is expected to reinvent the
wheel seasonally. Due to the public’s demand for the new, and with ever-increasing
pressure placed on them, designers have to dig deeper and search further for ways
of interpreting new inspiration into their collections.
Design Process
Design Thinking Is for Everyone to Solve Problems Creatively
The creative process of building a piece of fashion varies widely from designer to
designer, label to label, and market segment to market segment.
Fashion Design
Process
Analysis of the brief

Innovational opportunities
Research Inspiration Research direction
Personal inspiration & concepts Fashion forecasting,

competitive analysis of retail,
Design trade fair reports, market
Fashion
research
Color, silhouette, proportion, fabric, print, pattern, texture,
Design Workflow
detail, sampling, construction
Prototyping/ Sampling
Flat pattern, toile modelling, test-fits
Range Presentation
Combining the pieces from collection, accessories, decision making
Promotion Marketing, Photoshoots,

Campaigns
https://artsandculture.google.com/exhibit/12-stages-of-making
-a-dress-with-a-fashion-student-manuella-numfor-mcensal-sch
ool-of-fashion-and-design/1gJCCV3zcuNLJA?hl=en
What is mood board?
A mood board is a visual tool that communicates our concepts and visual
ideas.
It is a well thought out and planned arrangement of images, materials,
pieces of text, etc. that is intended to evoke or project a particular style or
concept.
Why Do We Use A Mood board?
-To give us a process to build a clear design story that we want to use in the space.
-Using a mood board helps you to express the vision you have in mind for the project.
-Sometimes its very complicated to express your visual ideas to others. A mood board is a very efficient
visual communication tool.
- A mood board is a good starting point to get things done. It will help you collate and focus your ideas,
and help to define the project.
How To Create A Mood board
Collect images that represent your thoughts. These images will tell your story and
when they come together will start to show you your style. The collection of images
will represent your lifestyle and personal style. You can take your time with this.
Mood Board Examples
What is inspiration board?
An inspiration board is a great and powerful tool used by designers to
identify and visually organize images, objects and words they to use as a
starting point to realize their final project.
Why Do We Use An Inspiration board?
– Getting inspired when starting a new project
– Reviewing visual ideas with a team or client to agree on a project‘s direction
– Getting sign-off from a client or team so there are no unhappy surprises when the final design is
presented
– Inspiration boards can serve great purpose when beginning a new project or any time you find
yourself in a creative funk—it allows you to plot out ideas or to simply throw randomness together. An
item may seem random on its own but it could spark creativity once it is combined with other items of
randomness.
How To Create A Mood board
An inspiration board can be made up of practically anything: doodles, magazine
clippings, fabrics, photos, text (including quotes, strange and interesting word
pairings, poems, passages, etc.), and color swatches. For designers, this can be an
invaluable tool.
Inspiration Board Examples
Inspiration Board vs Mood Board
= details, colors, textures, specifics = feeling, conceptualized, psychological
What is color board?
A color story/board is a collection of images that share the same color or
combinations of colors. They can but don’t have to relate to each other in
any way other than that, while storyboards differ in that they have some
sort of chronological and sensical order to the image placement.
Tips & tools for color board

What is customer board?
Customer Profile is a description of a customer or set of customers that
includes demographic, geographic, and psychographic characteristics, as
well as buying patterns, creditworthiness, and purchase history
Understanding Client/ Customer board
- Demographic qualities such as age and gender
- Geographic location such as city and climate
- Behavioral aspects such as brand loyalty
- Psychographic traits such as attitude and lifestyle
Learn Their Behavioral Characteristics
Behavioral traits are related to the way consumers behave toward a brand or product. This may include:
- What benefits the customers are looking for in a fashion line

- How loyal they are to certain brands
- Whether they have purchased from your company before
- How often they plan on wearing your clothes
- How ready they are to make a purchase
- Whether there is any urgency toward making a purchase
Customer Segmentation
Customer segmentation is the process of dividing customers into
groups based on common characteristics so companies can market
to each group effectively and appropriately.
Why?
- Create and communicate targeted marketing messages that will resonate with specific groups of customers,
but not with others (who will receive messages tailored to their needs and interests, instead).
- Select the best communication channel for the segment, which might be email, social media posts, radio
advertising, or another approach, depending on the segment.
- Identify ways to improve products or new product or service opportunities.
- Establish better customer relationships.
- Test pricing options.
- Focus on the most profitable customers.
- Improve customer service.
- Upsell and cross-sell other products and services.
How does a Fashion Brand work?
Fashion Forecast
Analyzing previous years Sales
Data analysis according to previous seasons
sale
Performance Product call outs
Competitive Analysis
Market Research
Trend Spotting
Concept Development
Range Presentation
Marketing
Design Development Range Selection
Visual Merchandising
Range Building Merchandising Calendar
Promotions
Sampling
Key Takeaways
- Have a process book
- Develop your own personal style of presentation
- Be consistent
- Experiment, explore and innovate
- Find solutions in fashion industry
- Be on top of trends
- Read. Reinvent. Repeat
- Visual Identity
Tools
https://www.behance.net
https://99designs.com/blog/design-resources/best-tools-for-graphic-designers/
https://in.pinterest.com/bhavyaa11/layouts/
https://in.pinterest.com/bhavyaa11/process-book-fashion/
https://in.pinterest.com/bhavyaa11/
https://in.pinterest.com/bhavyaa111993/boards/
https://in.pinterest.com/akashshah7/patterns/
Portfolio Examples
IMAGES
More Examples
https://www.behance.net/user/?username=laddha96504d
https://www.behance.net/being_bhavyaa
https://drive.google.com/file/d/1NlllsXy-37Refs69_2eihpyhngzbhdfP/vi
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What is design?

What is a mood board?

Bhavyaa | May 2020

Analysis of the brief

Research Inspiration Research direction

Personal inspiration & concepts Fashion forecasting,

Color, silhouette, proportion, fabric, print, pattern, texture,

Flat pattern, toile modelling, test-fits

Combining the pieces from collection, accessories, decision making

Promotion Marketing, Photoshoots,

– Reviewing visual ideas with a team or client to agree on a project‘s direction

Tips & tools for color board

Learn Their Behavioral Characteristics

- What benefits the customers are looking for in a fashion line

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