Persuasive Speech Assignment
Persuasive Speech Assignment
Persuasive Speech Assignment
Communication:
creating a sales pitch
MANAGERIAL COMMUNICATION
SESSION: 9
2
Cialdini’s Six Different Forms of Persuasion
3
How is Persuasion
Different from
Motivation?
4
How is Persuasion Different from
Motivation?
Motivation is incentive-oriented, but
persuasion is action-oriented
Motivation is used to influence
Persuasion is used to nudge the
recipient to action behavior
Motivation has a long-term impact
Persuasion tends to be time-bound
Monroe’s (1930) Motivated Sequence
Satisfactio
Visualizatio
Attention Need n
n Action
Of need
6
“
How is Persuasion Different From
Propaganda?
7
Phrases that
Persuade? What
is Your Opinion?
Phrases
That Instantly
Persuade Peopl
e
8
Communication Factors in Persuasion
10
Positive/Negative/Contrast Method Used In Persuasion
Contrast method:
(i) Developing the negative picture first, and then
(ii) revealing what gains could be achieved by accepting the idea
11
What Are the Communication Touchpoints?
Conversati
Concise Compelling Conceptual Customized
onal
12
Does It Satisfy the Following?
15
How Is a Tagline Different From a Story?
16
Figure Out the Story Behind the Following Taglines
Patek Philippe: “You never really own a Patek Philippe; you merely look after it for the
next generation”
17