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    External Analysis and Strategy Formulation: Group Members

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    Md Fahimul Haque 1721143
    This document provides an analysis of ACI Foods Ltd's external environment and strategy formulation. It includes a SWOT analysis identifying strengths such as its established brand image and distribution network, as well as weaknesses around promotional activities. Recommendations focus on quality, customer responsiveness, and emphasizing R&D. The conclusion is that ACI Foods should leverage its competitive advantages while working with competitors and focus more on R&D and organizational architecture based on the SWOT analysis.

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    External Analysis and Strategy Formulation: Group Members

    Uploaded by

    Md Fahimul Haque 1721143
    21 views12 pages
    This document provides an analysis of ACI Foods Ltd's external environment and strategy formulation. It includes a SWOT analysis identifying strengths such as its established brand image and distribution network, as well as weaknesses around promotional activities. Recommendations focus on quality, customer responsiveness, and emphasizing R&D. The conclusion is that ACI Foods should leverage its competitive advantages while working with competitors and focus more on R&D and organizational architecture based on the SWOT analysis.

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    Final-presentation-mgt489 (wakil)

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    This document provides an analysis of ACI Foods Ltd's external environment and strategy formulation. It includes a SWOT analysis identifying strengths such as its established brand image and distribution network, as well as weaknesses around promotional activities. Recommendations focus on quality, customer responsiveness, and emphasizing R&D. The conclusion is that ACI Foods should leverage its competitive advantages while working with competitors and focus more on R&D and organizational architecture based on the SWOT analysis.

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    © All Rights Reserved
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    Download as pptx, pdf, or txt
    21 views12 pages

    External Analysis and Strategy Formulation: Group Members

    Uploaded by

    Md Fahimul Haque 1721143
    This document provides an analysis of ACI Foods Ltd's external environment and strategy formulation. It includes a SWOT analysis identifying strengths such as its established brand image and distribution network, as well as weaknesses around promotional activities. Recommendations focus on quality, customer responsiveness, and emphasizing R&D. The conclusion is that ACI Foods should leverage its competitive advantages while working with competitors and focus more on R&D and organizational architecture based on the SWOT analysis.

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    External Analysis

    and
    Strategy Formulation
    Group Members
    Name ID
    Wakil Ahmad Chowdhury 1713146630

    Tahsin Kabir 1721826630

    Mohammad Safayatul Alam 1410215030

    Md Moinul Islam 1713096630


    Introduction

     ACI Foods LTD (Limited, ACI FOODS LTD, 2020)

     Business portfolio PURE and FUN

     Mission and Vision

     Managing Director, Dr. Arif Dowla. (Hossain, 2019)

     MNC and Local Competitors (LLC, 2020)


    SWOT Analysis
    STRENGTH
     One of the market leaders with well-established brand WEAKNESS
    image
     High quality products  Less promotional activities
     Very good distribution network  High price of the raw materials
     First company in Bangladesh to get certification of ISO  R&D sector is not so strong
    14001 Environmental Management System in 2000  Few products have weak market image
     Global partnership with giant brands  Lack of brand loyalty in the industry
     Owned the largest retail chain of the country- Shwapno

    OPPORTUNITY THREATS
     E-commerce business establishment  New competitors
     Gaining better market share as the target  Products are copied easily
    market or market need is very high  Competitors are running excellent
     Better export quality products available promotional activities
     Better distribution opportunity as it owned  Increasing price of the raw materials
    Shawpno  Changing buying behavior of the consumers
    Recommendation
    Functional Strategy  
    Functional value creation strategies for Quality and Customer
    Responsiveness

    Leadership Production
    Quality Quality
    • Strategic direction • lean production system
    • Account regular review • HQTS (Ltd., 2020).
    • Clear view • Superior workplace
    • Role model (ACRASIO). Customer Responsiveness
    Customer Responsiveness • Technology and quality
    • Consideration • Convenience to use the product
    • Seeing customers digitally
    Marketing
    Quality Material Management
    • Conscious about quality and Quality
    price sensitive • Plantation
    • Advertising • Provide seeds or fertilizer
    • Customer feedback Customer Responsiveness
    Customer Responsiveness • customer wants 100% pure
    • Increased attraction spice you are supposed to take
    associated with products. supplies which will give 100%
    • Digital Media pure spices
    • Products and benefits
    R&D
    Quality Information System
    • Proper mechanical Quality

    assortments. • Quality analytics and

    • Sensor Driven Harvester & robotic process

    Transplanter (Biolife, 2020). • factory processes

    • Product and Services information system and

    Customer Responsiveness logistics digital platform


    • Customer want and needs. Customer Responsiveness
    • Focus group discussion • Email applications,

    •Consciousness about customer Spreadsheet Apps.

    health • Official Web Page


    Human Resource
    Quality
    • Recruitment
    • training and development
    • Compensation strategy
    Customer Responsiveness
    Think as a customer
    Being a part of the survey.
    Organizational Structure
    Organizational Structure Organizational Process

    • As ware focusing on customer


    • Top management should not be responsiveness and quality assuring strategy
    taking all the decisions the decision making process should not be
    • Centralized and Decentralized
    based on just market research
    • Increase in production should be
    taken care by production manager • The distance should be minimized between
    • Budget is a major decision which lower and top level management
    needs CEO • Low level employees involvement is crucial
    • (Marketing Practices of ACI • ("ACI Management Reporting System of
    Limited-A Case Study, 2018)
    ACI-Laser Division: An Analysis of its
    Efficiency - The Lawyers & Jurists", 2020)
    Organizational Control &
    Organization Culture
    Incentives

    • Insurance policy and bonuses


    •Working with others and good workforce
    • Target sale Profit share
    •Fairness and correct judgment in work (Mir Mohammed Nurul Absar, 2020)
    •Consultation with superiors
    •Observe all suggestions and complaints
    from website and social media People
    (Company Values & Team Norms,2020)
    •Training and develop skills
    •Recruitment fairness
    •Creating benefits and compensate for
    employees
    (Employee compensation & Benefits, 2020)
    Conclusion

     One of the largest company in fgmc industry in Bangladesh and they


    are working toward their mission and vision gradually.
     They should focus on their competitive advantage while working
    alongside with their competitors like- Pran, Shazib, BD foods, etc.
     Aci foods ltd. should focus more on their R&D based their swot
    analysis and organizational architecture.
    References
     Marketing Practices of ACI Limited-A Case Study.(2018). Retrieved from
    http://dspace.uiu.ac.bd/bitstream/handle/52243/525/Marketing%20Practices%20of%20ACI
    %20Limited-A%20Case%20Study%20on%20ACI%20Mosquito%20Aerosol.pdf?sequence=1 
     ACI Management Reporting System of ACI-Laser Division: An Analysis of its Efficiency - The
    Lawyers & Jurists. (2020). Retrieved from
    https://www.lawyersnjurists.com/article/aci-management-reporting-system-aci-laser-division-analysis-ef
    ficiency/
     Company Values & Team Norms. (n.d.). Retrieved September 2020, from Teambay:
    https://teambay.com/company-values-and-team-norms/
     Employee compensation & Benefits. (2020, September). Retrieved from Assignment Point:
    https://www.assignmentpoint.com/business/management/employee-compensation-benefits-package-aci-
    limited.html
     Mir Mohammed Nurul Absar. (2020, September). Employee Compensation Practices in Industrial
    Enterprises of Bangladesh: A Public-Private Comparison. Retrieved from Researchgate:
    https://www.researchgate.net/publication/216676000_Employee_Compensation_Practices_in_Industrial
    _Enterprises_of_Bangladesh_A_Public-Private_Comparison 

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