Ben and Jerry: Presented by Mohd Adnan (19F026) Goswami Namangiri (19F027)

Download as pptx, pdf, or txt
Download as pptx, pdf, or txt
You are on page 1of 12

BEN AND JERRY

Presented by
Mohd Adnan (19F026)
Goswami Namangiri (19F027)
BEN AND JERRY
 Ben & Jerry's was founded in May 1978, when Ben
Cohen and Jerry Greenfield opened an ice cream
shop in Burlington, Vermont.
 Ben & Jerry's produces super premium ice cream,
frozen yogurt, and ice cream novelties in rich and
original flavours, loaded with big chunks of cookies
and candy.
 Ben & Jerry's is distinguished by a corporate
philosophy that stresses social action and progressive
ideals in addition to profit-making.
 In the early 1990s, Ben & Jerry’s was selling more
than $100 million worth of ice cream products
annually
 Incorporated: 1978 as Ben & Jerry's Homemade
 Employees: 514

 Sales: $300 million (2004 est.)

 NAIC: 31152 Ice Cream and Frozen Dessert


Manufacturing
ACQUISITION BY UNILEVER IN 2000
 In April 2000, Unilever announced it was buying
Ben & Jerry's for $326 million in cash.
 Ben & Jerry's was maintaining its tradition of
donating 7.5 percent of profits to charity.
PRODUCTS
 Product line include
 Super premium ice-cream(also low fat)

 Frozen Yogurt (curd)

 Premium ice-cream (super market range)

 Sorbet (Frozen desert made from fruits)

 Concoction (special cone ice cream)

 Gifts and merchandise.


RECOGNITION
1. Ben & Jerry's first gained national attention in
1981 when Time magazine hailed its products as
"the best ice cream in the world" in a cover story
on ice cream.
 Ben & Jerry’s Takes on Racism and Criminal
Justice Reform with New Flavor: “Justice
Remix’d”Ice cream company partners with
Advancement Project National Office
for social justice campaign.
SOCIAL RESPONSIBILITY
 Ben & Jerry’s continues to create unique products
and events to show their support for various social
causes.
 In 2005, the company took a stand against oil
drilling in Alaska by making a 900- pound baked
Alaska dessert and serving it from the U.S. Capitol
lawn. Ben & Jerry’s lobbied for same-sex marriage
in Vermont, renaming Chubby Hubby into Hubby
Hubby for one day.
 The company also protested against the FDA’s
approval of cloned meat and dairy products by
marching on Washington, D.C., in cow costumes.
ENVIRONMENTAL RESPONSIBILITY
  The Chunkinator is a magical machine (aka an anaerobic flotation reactor) that
turns our ice cream bi-products into energy.

 Through a joint project with green dream farm opens a new window in
Enosburg Falls, Vermont, and a native origin will open a new window,
we have implemented a system that significantly reduces the amount
of methane that enters the atmosphere. Over the course of 10 years,
the project is estimated to have the equivalent of keeping 5,000 cars
off the road for one year.
Save Family Farms
Thank
you

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy