Strategy Diamond
Strategy Diamond
Strategy Diamond
Arenas
• Where will we be active? ( and with
Hambrick / Frederickson how much emphasis?)
– Which product categories?
– Which channels?
Arenas – Which market segments?
– Which geographic areas?
– Which core technologies
– Which value-creation strategies?
Staging
• What will be our speed and Economic Vehicles
sequence of moves? Staging Vehicles
logic • How will we get there?
– Speed of expansion?
– Internal development?
– Sequence of initiatives
– Joint ventures?
– Licensing/franchising?
– Experimentation?
Economic logic
Differentiators – Acquisitions?
• How will returns be obtained?
– Lowest costs through scale Differentiators
advantages? • How will we win?
– Lowest costs through scope – Image?
and replication advantages – Customization?
– Premium prices due to – Price?
unmatchable service? – Styling?
– Premium prices due to – Product reliability?
proprietary product features? – Speed to market?