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    Ford India

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    Adarsh Jaiswal
    Henry Ford founded the Ford Motor Company in 1903. He revolutionized the automobile industry by making cars affordable for the middle class with the Model T. Ford Motor Company is now a global automaker headquartered in Dearborn, Michigan that manufactures cars, trucks, and automotive parts. Ford first entered the Indian market in 1926 but left in 1954, returning in 1995 through a joint venture with Mahindra & Mahindra. Ford has invested over $2 billion in India and exports models like the Figo and EcoSport from its Indian plants to over 40 global markets.

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    Ford India

    Uploaded by

    Adarsh Jaiswal
    99 views14 pages
    Henry Ford founded the Ford Motor Company in 1903. He revolutionized the automobile industry by making cars affordable for the middle class with the Model T. Ford Motor Company is now a global automaker headquartered in Dearborn, Michigan that manufactures cars, trucks, and automotive parts. Ford first entered the Indian market in 1926 but left in 1954, returning in 1995 through a joint venture with Mahindra & Mahindra. Ford has invested over $2 billion in India and exports models like the Figo and EcoSport from its Indian plants to over 40 global markets.

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    Ford India Marketing

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    Henry Ford founded the Ford Motor Company in 1903. He revolutionized the automobile industry by making cars affordable for the middle class with the Model T. Ford Motor Company is now a global automaker headquartered in Dearborn, Michigan that manufactures cars, trucks, and automotive parts. Ford first entered the Indian market in 1926 but left in 1954, returning in 1995 through a joint venture with Mahindra & Mahindra. Ford has invested over $2 billion in India and exports models like the Figo and EcoSport from its Indian plants to over 40 global markets.

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    99 views14 pages

    Ford India

    Uploaded by

    Adarsh Jaiswal
    Henry Ford founded the Ford Motor Company in 1903. He revolutionized the automobile industry by making cars affordable for the middle class with the Model T. Ford Motor Company is now a global automaker headquartered in Dearborn, Michigan that manufactures cars, trucks, and automotive parts. Ford first entered the Indian market in 1926 but left in 1954, returning in 1995 through a joint venture with Mahindra & Mahindra. Ford has invested over $2 billion in India and exports models like the Figo and EcoSport from its Indian plants to over 40 global markets.

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    Henry Ford 

    (July 30, 1863 – April 7, 1947)


     Henry Ford (July 30, 1863 – April 7, 1947) was an American industrialist ,
    founder of the Ford Motor Company. By creating the first automobile that
    middle-class Americans could afford, he converted the automobile from an
    expensive curiosity into an accessible conveyance that profoundly impacted
    the landscape of the 20th century.

     His introduction of the Model T automobile revolutionized transportation and


    American industry. As the Ford Motor Company owner, he became one of the
    richest and best-known people in the world.
    Introduction

     Ford Motor Company is an American automotive corporation founded


    in 1903 by Henry Ford.

     The company manufactures passenger cars , trucks, and tractors as


    well as automotive parts and accessories. Headquarters are in 
    Dearborn, Michigan.

     Henry Ford built his first experimental car in a workshop behind his


    home in Detroit in 1896.
    Dearborn, Michigan
    Headquarter Ford
     After formation of the Ford Motor Company, the first Ford car was
    assembled at the Mack Avenue plant in July 1903.

     1908, the highly successful Model T was introduced.

     The company’s first international sales branch opened in Paris in


    1908.

     Ford had more than 20 overseas assembly plants in Europe, Latin


    America, Canada, Asia, South Africa, and Australia.
    FORD In India
     Anurag Mehrotra President & Managing Director of Ford India,
     Ford India Private Limited began production in 1926 as a subsidiary of
    the Ford Motor Company of Canada, but was shut down in 1954 as the
    company was in loss. 

     Ford re-entered the market in October 1995 as Mahindra Ford India


    Limited (MFIL), a 50-50 joint venture with Mahindra & Mahindra Limited.

     Ever since Ford came back to India in 1995, it has made a total investment of
    over $2 billion in the company and today it ranks 6th amongst the largest
    carmakers of the country, after Maruti Suzuki, Hyundai, Tata, Mahindra and
    Chevrolet.
    Ford Escort

    Ford Ikon
     Ford has recently shifted focus on providing high-satisfaction customer-
    service, particularly in terms of after-sales offerings.
     Currently, Ford has 376 sales and service outlets in 209 cities across India.
     Ford invested billions of US dollars to setup manufacturing facilities and a
    network of sales and service centres for new and existing customers across
    the country.
     These facilities not only produce engines and vehicles for the domestic
    market, but for various export markets as well.
     Ford's facilities in Chennai, Tamil Nadu and Sanand, Gujarat have a combined
    manufacturing capacity of 6.1 lakh engines and 4.4 lakh vehicles.
     Ford models like the current Figo, new Aspire and the EcoSport are exported
    from India to over 40 global markets.
    Ford Motor net worth as of September 25, 2020 is $25.9B
    Why We Chose Ford?

    For decades, the Ford Motor Company has been involved in the design,
    engineering and production of automobile engines, and some truly brilliant
    marvels of engineering have been brought forward , thanks to the company's
    terrific efforts over all these years.
    The Indian wing of the company too carries the same genes in its veins and has
    excelled in the art of engine manufacture, providing not only India but the world
    as a whole with machines that can be trusted and relied upon.

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